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Pinterest for News

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Mandy Jenkins
Mandy Jenkins

An overview of Pinterest for news, including how it works, why it matters and ideas for news outlets to better connect with their readers.

Weiterbildung und PersönlichkeitsentwicklungTechnologieNews & Politik
1 von 14
For News Mandy Jenkins @mjenkins #NESocial June 2012
What is Pinterest? A virtual “pinboard” where users can curate and organize interesting content from around the web in a visually interesting way.
What does it mean to us? Pinterest’s great-looking platform highlights your images and can drive traffic back to your site.
Why are news orgs into it?  Pinterest is #3 social network after Facebook and Twitter in users  It’s the fastest growing site in the U.S.  It has a largely female user base – a group we want to better reach  You can repin others and collaborate on boards Sources: Experian, ComScore
Hot on Pinterest
How Pinterest Works
Add Pins, Repin, Create Boards Around a Theme
Highlight Your Area
Use Your Archives
Make a Board of Reader Photos
Make a Board of Your Staff
Crime Coverage, Pinterest-style
For More Info  Experiment!  Follow the lead of YDR, MercNews, Pioneer Press, Pottstown Mercury  Newspapers on Pinterest  More ideas for Pinterest  Find out who’s pinning you: pinterest/source/yoursiteurl.com
Thanks! Mandy Jenkins mjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins

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