Class Project Only

1. 10 Reasons to Design for
Mobile
Prepared for Ruhl&Ruhl REALTORS
www.RuhlHomes.com
By Mandy Angotti
May 23, 2012
S

2. Reason #1
Smartphone Ownership
S As of March 2012, 46% of American adults now own a
smartphone, up from 35% in May of 2011
S Smartphone owners now outnumber basic phone owners
S In an extensive survey taken in August 2011, common
smartphone activities amongst owners included sending
photos or videos to others.

3. Reason #2
Smartphone Usage
S 87% of smartphone owners access the internet or email
on their handheld, including two-thirds (68%) who do so
on a typical day.
S 25% of smartphone owners go online mostly using their
smartphones, not their computers.

4. Reason #3
Smartphone Stats
S Mobile searches have increased 400% since 2010.
S 57% of adult smartphone owners, ages 30-49, used their
phones to access information they needed right away.
S HTML 5 was created in part because of the need for code
for mobile devices. More and more businesses are
creating their sites for mobile benefits.

5. Reason #3 cont’d
Smartphone Stats Graphed
Demographics of Age of Smartphone
Smartphone Owners Owners
Male 39% 11% 18-
24%
52% 29
Female 45% 30-
31% 49
Household Income by
Ownership
Less than $30k
22%
59% 40% $30k-$49,9k
38%
$50k-$74,9k
$75k+

6. Reason #4
Smartphone Opportunities
S Designing for mobile would allow users to click on a QR code on a
sign or access your website and obtain pictures, videos and other
information about a property immediately.
S Smartphone owners could share information about a property with
others immediately on social networking sites, creating more
branding and an interest for others to view properties.
S Signing up for text messaging from the internet would allow
smartphone owners to obtain updated information about
properties that they are specifically interested in and view those
changes through their phones.
S There is a significant rise not only in smartphone ownership but of
the use of going online to access the internet.
Eventually, smartphones will control the cell phone market and
non-smartphones will become obsolete.

7. Reason #5
Future Benefits
S Having your site built with mobile in mind will allow your pages to have
faster load times, preventing your customers from leaving your site.
S Building your site for mobile will allow it to display properly on almost any
mobile device.
S Designing for mobile allows your customers easier access to
you, anytime.
S You’ll obtain the ability to gain more customers, and therefore, more
business.
S Example of a good site: http://www.danielscholten.com/index.php
S Poor example of a good site: http://800charitycars.org/

8. Reason #6
Tablet Ownership
S 66 Million tablets sold in 2011, led by Ipad
S 260% more tablets sold in 2011 than in 2010

9. Reason #6
Tablet Usage
S 77% of tablet owners use their tablet daily
S Tablet owners spend an average of 90 minutes a day
using their tablets.

10. Reason #7
Tablet Stats & Facts
S The IDC is projecting over 106 million tablets to be shipped in
2012, an increase of 18 million over their previous prediction.
S The cost of tablets have decreased since their
introduction, allowing more people a means to purchase them.
With a decrease in price, there is naturally an increase in
usage. This increase will only continue to grow over time.
S HTML 5 was created in part because of the need for code for
mobile devices. More and more businesses are creating their
sites for mobile benefits.

11. Reason #7 cont’d
Tablet Stats Graphed
Age of Tablet Owners
Tablet Ownership
Gender 8% 18-29
15% 24%
Male 30-49
19 19% 27% 50-64
% Female
65+
Tablet Owner
Household Income
<$30k
$30k-
$49,9k
$50k-
$74,9k

12. Reason #8
Tablet Opportunities
S Tablets provide for a richer and more convenient user
experience over smartphones (although smartphones are
still being used significantly).
S Tablets allow the user to be more engaged with your
website at any time they choose to use their tablets.
They don’t have to go home to start up their computers
and they certainly won’t lug one around simply to search
for homes.

13. Reason #9
Future Benefits
S “If publishers fail to move quickly enough, or create flat
experiences that fail to take advantage of the inherently interactive
nature of mobile devies, then they are putting their businesses at
risk”, PJ Gurumohan. The same will take place for businesses
who chose not to move towards the mobile realm.
S Tablets provide a great opportunity to go beyond the current
means that you currently utilize to reach consumers and engage
with them in a different way such as a real estate app, business
news and much more.
S Example of a good
site: http://axvisual.com/, http://www.352media.com/

14. And….Reason #10
S Our world as we know it is changing to a much more
mobile and capable world where information can be at
our fingertips in just moments. For those who choose not
to advance towards mobile sites, they allow their
competitors the opportunity to step in and take that
business, which will be significant in the near future.
S People are searching for homes online, not in print, and
in order to reach as many of them as possible, you have
to go where they’re at…you have to go mobile.

15. References
S Slide 2, bullets 1 and 2, March
1, 2012, http://pewinternet.org/~/media//Files/Reports/20
12/Smartphone%20ownership%202012.pdf
S Slide 2, bullet 3, August
15, 2011, http://pewinternet.org/~/media//Files/Reports/20
11/Cell%20Phones%202011.pdf
S Slide 3, bullets 1 and 2, July
11, 2011, http://pewinternet.org/Reports/2011/Smartphon
es.aspx

16. References
S Slide 4, bullet 1, March
17, 2012, http://smartmobilestrategies.blogspot.com/2012/03/to
p-10-reasons-to-go-mobile.html
S Slide 4, bullet 2, August
5, 2011, http://pewinternet.org/~/media//Files/Reports/2011/Cell
%20Phones%202011.pdf
S Slide 6, all points but the last, March
17, 2012, http://smartmobilestrategies.blogspot.com/2012/03/to
p-10-reasons-to-go-mobile.html

17. References
S Slide 8, bullets 1 and 2, pulled May
28, 2012, http://www.worldtvpc.com/blog/67-million-
tablets-sold-2011-world/
S Slide 9, bullets 1 and 2, October
25, 2011, http://www.worldtvpc.com/blog/67-million-
tablets-sold-2011-world/
S Slide 10, bullet 1, March
31, 2012, http://venturebeat.com/2012/03/31/as-tablet-
usage-grows-can-publishers-evolve-fast-enough/

18. References
S Slide 13, “As tablet usage grows, can publishers evolve
fast enough?”, March 31, 2012, quote by PJ
Gurumohan, http://www.internetretailer.com/2012/01/23/t
ablet-and-e-reader-ownership-doubles-over-holidays

19. Image References
S Slide 1, Smartphone 1, pulled May
24, 2012, http://www.androidauthority.com/best-mid-
range-android-smartphone-2012-76435/
S Slide 1, Tablet 1, pulled May
24, 2012, http://www.notebookcheck.net/Tablets-may-be-
eating-away-at-netbook-sales.46190.0.html
S Slide 1, Tablet 2, pulled May
24, 2012, http://www.worldtvpc.com/blog/67-million-
tablets-sold-2011-world/

20. Image References
S Slide 5, pie charts, July
11, 2011, http://pewinternet.org/~/media//Files/Reports/20
11/PIP_Smartphones.pdf
S Slide 11, pie charts, January
23, 2012, http://libraries.pewinternet.org/2012/01/23/table
t-and-e-book-reader-ownership-nearly-double-over-the-
holiday-gift-giving-period/