2. Growing Manderley Turf
Products
Presented by:
Kenneth Asante, Daniel Fernandes,
Stephen Papoutsis and Olivia Parker

3. Agenda
• Company History
• Target Markets
• Branding & Marketing
• Current Advertisements
• Recommendations

4. Company History
• Founded by John Hope in 1960 in Kemptville,
Ontario
• Largest producer of sod in Canada
• 1990s began supplying turf for golf courses
• International supplier
• NSGA Green Certification

5. Target Markets

6. Analysis of Branding & Marketing
• Clear branding of missions and objectives
• Canada-wide, but local and provincial focuses
• Current advertisements through:
o Trade Shows
o Yellow Pages
o Classifieds

7. Analysis of Branding & Marketing
Positive
• Informative
• Directed to multiple
customers
Negative
• Grayscale image
• Advertising channel

8. Analysis of Branding & Marketing
• Vibrant colour scheme builds brand equity
• Use branding to differentiate company

9. Current Advertisements

10. Current Advertisements

11. Current Advertisements

12. Recommendations
1. Canadian pride

13. Recommendations
2. Accessible website

14. Recommendations
2. Accessible website

15. Recommendations
2. Accessible website
Clear, separate, and
easy to distinguish
selections

16. Recommendations
2. Accessible website
New “Canadian” logo
Keyboard navigation
Adjustable text size

17. Recommendations
3. New print products and new channels

18. Recommendations
3. New print products and new channels

19. Conclusion
• Use colour
• Improve website
• Use different advertising channels
• Be Canadian!
You will grow your business

20. Thank you!

21. Sources
Andora. (2010). Testimonials. [Photograph]. Retrieved November 10, 2012, from
http://andoralawncare.com/testimonials/
Beautiful Cool Wallpapers. (2011). Grass wallpapers HD. [Photograph]. Retrieved
November 7, 2012, from
http://beautifulcoolwallpapers.wordpress.com/2011/08/20/grass-wallpapers-hd/
canpages. (2012). Mandery Turf Products – Details. Retrieved November 2, 2012, from
http://www.canpages.ca/page/AB/calgary/manderley-turf-products/7911229
Colourbox. (n.d.). Maps of Canada. [Photograph]. Retrieved November 7, 2012, from
http://www.colourbox.com/vector/vector-illustration-of-maps-of-canada-vector-
3621625
Deidre Martin. (2011). Promotion. Retrieved November 7, 2012, from
http://www.reinventingthewheel.ca/promotion/
ehow.comDo before applying weedkiller. [Photograph]. Retrieved November 10, 2012,
fromhttp://img.ehowcdn.com/article-new/ehow/images/a08/24/oh/do-before-
applying-weed-feed-800x800.jpg

22. Sources
flickr. (2012). Municipal playground. [Photograph]. Retrieved November 10, 2012,
http://www.flickr.com/photos/77931056@N05/7215486602/
GolfPlayerMania. (2009). Golf tee. [Photograph]. Retrieved November 10, 2012, from
http://www.golfplayermania.com/golf-tee.html
Groupon. (2012). NaturaLawn of America – redeem from home. [Photograph].
Retrieved
November 3, 2012, from http://www.groupon.com/deals/naturalawn-of-america-3
nsga. (n.d.). Green certification. Retrieved November 6, 2012,
fromhttp://www.nsgao.com/green-certification
Manderley. (2011). Manderley. Retrieved October 31, 2012,
fromhttp://www.manderley.com/en.aspx
PWxyz. (2008). How does our gardening grow? Retrieved November 3, 2012, from
http://www.publishersweekly.com/pw/by-topic/new-titles/adult-
announcements/article/16024-how-does-our-gardening-grow.html

23. Sources
ScoreGolf. (2008). How many golfers in Canada? Retrieved November 10, 2012, from
http://scoregolf.com/blog/bob-weeks/2008/february/new-bob-weeks-blog-post1
SheKnows. (2011). A growing project for a growing family. [Photograph]. Retrieved
November 10, 2012, from
http://www.sheknows.com/parenting/articles/826661/monday-mom-challenge-
plan-your-family-garden
Terra. (n.d.). Sod installation and lawn renovation. [Photograph]. Retrieved
November10, 2012, from http://www.terra-landscaping.com/lawn-care-
maintenance/lawn-installation-renovation/
Yellowpages.ca. (2012a). Manderley Turf Products. Retrieved November 2, 2012,
fromhttp://www.yellowpages.ca/bus/Alberta/Calgary/Manderley-Turf-
Products/8069187.html
Yellowpages.ca. (2012b). Manderley Turf Products. Retrieved November 2, 2012,
fromhttp://www.yellowpages.ca/bus/Alberta/Calgary/Manderley-Turf-
Products/8069187.html