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Global Partnering & Team Solutions
Connect to Client Excellence
“Political Will Is A Renewable Resource”
Vice President, Al Gore, 2005, An Inconvenient Truth

SOAProjects, Inc. | 495 N. Whisman Road, Suite 500 | Mountain View, CA 94043
Phone: 650.960.9900 Fax:650.960.2400 | http://www.SOAProjects.com

Are we failing to achieve our goals
or are they just the wrong goals?

This discussion is about the need for Green
Technology and the development of a Sustainable
Service Model for both Information Audit and
Enterprise IT
2

• Identify Environmental Impacts
• Assess Operational Compliance with Laws and
Regulations
• Target Opportunities to Reduce Costs,
Improve Health and Safety, Reduce Liability,
Increase Business Value
• Respond To Stakeholder Demand for
Transparency and Disclosure

3

• Are You Federal?
• Are You State?
• Are You A Financial Institution?
• Are You Native American Indian?
• Are You A Corporation?
• Do You Sell A Product?
• Are You Struggling to Stay Warm
• Did You Miss A Mortgage Payment?
• Are You Looking For Tax Relief?
• Do You Use Batteries? Do You Plug Things In?
• Are You Breathing? Do You Want To?
4

• The world has changed
• Record losses across all major markets
• We have obligations we don’t understand
• As the recession deepens, it seems counter
intuitive to focus on anything but core
business delivery
• Fortunately, Core Business and Green missions
are not mutually exclusive

6

GHG or Green House Gas, has been at the forefront of
international concern for than two decades. With
baseline in 1990, the Kyoto Protocol is an
International Environment Treaty, representing
agreement that industrialized countries reduce their
collective emissions of greenhouse gases* by 5.2%.
The United States, among others, agreed to reach 6%
GHG reduction by 2012. We have less than three
years to comply. * greenhouse gas (GHG): a gas in the atmosphere (natural or manmade)
http://unfccc.int/resource/docs/convkp/kpeng.html
that absorbs and emits radiation to contribute to climate change (global
warming), including carbon dioxide (CO2), methane (CH4), nitrous oxide
(N2O), hydrofluorocarbons (HFCs), perfluorocarbons (PFCs) and sulfur
hexafluoride (SF6).

7

8

Reports At The 20 Year Mark - Not So Good

large decreases in snowpack, earlier snowmelt, winter
rain events, increased peak winter flows and
flooding, and reduced summer flows.
Reduced water supplies coupled with increases in demand
are likely to exacerbate competition for over-allocated
water resources.
Moderate climate change in the early decades …Major
challenges are projected for crops that are near the
warm end of their suitable range or which depend on
highly utilized water resources.
Vulnerability to climate change is likely to be concentrated
in specific groups and regions, including indigenous
peoples and others dependent on narrow resource
bases, and the poor and elderly in cities.
http://www.ipcc.ch/index.htm

http://www.state.gov/documents/organization/89651.pdf

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WHAT IS THE G20?
-- A group of 20 energy and environment ministers comprising member
nations of the Gleneagles Dialogue. It is different from the G20 grouping of
finance ministers and central bank governors.

WHICH COUNTRIES ARE MEMBERS?
-- Australia, Brazil, Britain, Canada, China, France, Germany, India,
Indonesia, Iran, Italy, Japan, Mexico, Nigeria, Poland, Russia, South Africa,
South Korea, Spain, the United States, and the European Union
(represented by Slovenia, which holds the rotating presidency).

WHY ARE THEY IMPORTANT TO THE CLIMATE DEBATE?
-- The G20 emits almost 20 billion tonnes of carbon dioxide, or about 78
percent of global emissions. G8 nations contribute 45 percent of this, other
members contribute 33 percent.
-- The U.S. (23 percent) and China (16 percent) are the G20's greatest
individual emitters.
10

2004 indoor air quality study reported meeting
emissions target aligned to 35% decrease in
respiratory health problems
35% LESS ILLNESS http://www.epa.gov/ies/pdf/philippines/rosseel_sw4.pdf
450 people die every day from Lung Cancer
According to John Windebank, Principal Solution
Architect, Global Data Centre Efficiency Practice, Sun
Microsystems Inc., A single server is responsible for
about the same amount of CO2 as a typical car
driven for a year.
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The five principal concepts of the Kyoto Protocol are:
• Commitments- the reduction of greenhouse gases that are
legally binding
• Implementation- countries are required to prepare policies
and measures for the reduction of greenhouse gases in
their respective countries[…] -utilize all mechanisms
available, such as joint implementation, the clean
development mechanism and emissions trading
• Minimizing Impacts on Developing Countries by
establishing an adaptation fund for climate change.
• Accounting, Reporting and Review in order to ensure the
integrity of the Protocol.
• Compliance, Establishing a Compliance Committee to
enforce compliance

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According to a recent article on CLIMATEBIZ: http://www.climatebiz.com/news/2008/11/18/ict-could-cut-us-
emissions-22-percent-save-billions
OAKLAND, Calif. -- Properly deployed information and communications
technology (ICT) could cut U.S.-based carbon dioxide emissions by as
much as 22 percent by 2020, according to new research.
ICT could also save the country up to $240 billion in gross energy and fuel
costs, according to the Boston Consulting Group and The Climate Group.
The organizations unveiled the U.S. addendum to a previously released
report called quot;SMART 2020: Enabling the low carbon economy in the
information age,quot; which used a global scope.
The original report found that ICT's global carbon footprint could nearly
double by 2020, but it has the potential to help other sectors cut
emissions up to five times that amount. An examination of opportunities
in the U.S. focused on four areas of technology that already exist: A smart
electrical grid, efficient road transportation, smart buildings, and travel
substitution…

13

ENERGY POLICY ACT OF 2005

http://www.epa.gov/oust/fedlaws/publ_109-058.pdf

Energy Policy Act of 2005 - Sets forth an energy research and development
program covering: (1) energy efficiency; (2) renewable energy; (3) oil and
gas; (4) coal; (5) Indian energy; (6) nuclear matters and security; (7)
vehicles and motor fuels, including ethanol; (8) hydrogen; (9) electricity;
(10) energy tax incentives; (11) hydropower and geothermal energy; and
(12) climate change technology.

Are You Fixed Yet?
Score Yourself
http://www.conservation.org/act/live_green/Pages/ecofootprint.aspx

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The purposes of this Act are to ensure
protection of home values, college funds,
retirement accounts, and life savings, to
promote jobs and economic growth, to
maximize returns to the tax payers of the
United States, and to provide public
accountability for the exercise of such
authority.

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DIVISION B—ENERGY IMPROVEMENT
AND EXTENSION ACT OF 2008
SEC. 1. SHORT TITLE, ETC.
(a) SHORT TITLE.—This division may be cited as the ‘‘Energy Improvement and Extension Act of 2008’’.
(b) REFERENCE.—Except as otherwise expressly provided, whenever in this division an amendment or
repeal is expressed in terms of an amendment to, or repeal of, a section or other provision,the reference
shall be considered to be made to a section or other provision of the Internal Revenue Code of 1986.
(c) TABLE OF CONTENTS.—The table of contents for this division
is as follows:
Sec. 1. Short title, etc.
TITLE I—ENERGY PRODUCTION INCENTIVES
Subtitle A—Renewable Energy Incentives
Sec. 101. Renewable energy credit.
Sec. 102. Production credit for electricity produced from marine renewables.
Sec. 103. Energy credit.
Sec. 104. Energy credit for small wind property.
Sec. 105. Energy credit for geothermal heat pump systems.
Sec. 106. Credit for residential energy efficient property.
Sec. 107. New clean renewable energy bonds.
Sec. 108. Credit for steel industry fuel.
Sec. 109. Special rule to implement FERC and State electric restructuring policy…

16

• Pro-actively Commit Your Organization
To Steps That Reach U.S. Green House
Gas Emissions Target.
• Don’t Wait To Be Told. You Were
Already Told.
– The Deadline Is Now.
• What Are You Going To Do?
• What Is Your GREEN Value Proposition?
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Approach the problem as a Governance Risk and
Compliance Issue

Step 1: Raise
Step 4: Define
awareness,
Step 2: Define Step 3: Define Step 5: Plan
resources and
obtain
scope. risks. program.
deliverables.
management
commitment.

19

Leverage
Any useful and relevant
Governance
and
Enterprise Business
Plans

industry overviews,
policies
Strategies

case studies and Audit
success stories Reports

Specific customer
requirements,
marketing and
servicing strategy,
market position, (Oct. 8 2008 – NY Times) Obama, the Democratic presidential candidate
enterprise vision and from Illinois, called for imposing a national cap on carbon emissions,
investing $150 billion over 10 years to develop new energy sources and

mission statement reducing dependence on foreign oil by 35 percent by 2030.
“No business will be allowed to emit any greenhouse gases for free,” Mr.
Obama said in Portsmouth, N.H. “Businesses don’t own the sky, the
public does, and if we want them to stop polluting it, we have to put
Content is adapted from ISACA® copyrighted materials for ValIT™
Training. Ms. Basham is an accredited leader in the advancement
a price on all pollution.”
of CobiT and other ISACA Governance Standards. For
information regarding certification in your organization you may
reach out to grc@soaprojects.com.

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Atomic Energy Act (AEA) AEA in U.S.C. Marine Protection, Research, and Sanctuaries Act (MPRSA, also
known as the Ocean Dumping Act)
Clean Air Act (CAA) CAA in U.S.C.
EPA's Marine Protection, Research, and Sanctuaries Act Home Page
Clean Water Act (CWA)(original title:
Federal Water Pollution Control National Environmental Policy Act (NEPA)
Amendments of 1972) National Technology Transfer and Advancement Act (NTTAA)
Comprehensive Environmental Nuclear Waste Policy Act (NWPA)
Response, Compensation and Liability Occupational Safety and Health (OSHA)
Act (CERCLA, or Superfund)
Ocean Dumping Act
Emergency Planning and Community
See Marine Protection, Research, and Sanctuaries Act
Right-to-Know Act (EPCRA)
Oil Pollution Act (OPA)
Endangered Species Act (ESA)
Pollution Prevention Act (PPA)
Energy Policy Act Energy Policy Act
Resource Conservation and Recovery Act (RCRA)
Federal Food, Drug, and Cosmetic Act
Safe Drinking Water Act (SDWA)
(FFDCA)
Comprehensive Environmental Response, Compensation and
Federal Insecticide, Fungicide, and
Liability Act
Rodenticide Act (FIFRA)
Superfund Amendments and Reauthorization Act (SARA)
Federal Water Pollution Control
Toxic Substances Control Act (TSCA)
Amendments

21

Understand business goals and IT contribution.
Each year the network consumes >100 billion kWh of electricity* – goal is to reduce by 30%
The EPA estimates that the forecasted energy usage can be cut by up to 70% - using current technology
Match Infrastructure to SLAs – goal is to reduce wasted bandwidth and space or to up sell service to capability,
thereby reducing 20% waste
Define IT goals as discreet business milestones; transition to technology types, adoption of improved devices
Create foundation Capabilities for Cloud Computing, Web 2.0, SOA and SaaS
Avoid costly layoff of workers by incenting the “pink” to retool skills to meet current project demands:
The scope of so-called green-collar job opportunities stretches across industries, from labor positions to executive roles. Studies suggest that renewable
energy industries alone could generate thousands of jobs, and local executives in those growing industries said they expect employment to jump in the
coming years.
Berkeley Palmer, a career firm with offices in Overland Park, said in a statement that “green jobs have the potential of trending up at a faster pace
than any other job sector” and that those opportunities will cross most industries. …
McGraw-Hill Construction has found the number of green building starts increased five-fold from 2005-2008. Researchers note in their report that such
starts could triple by 2013. Looks like green building is getting traction. http://networking.bizjournals.com/

Step 1: Raise
Step 4: Define
awareness, obtain
resources and
management
deliverables.
commitment.

Sun Microsystems 2008
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• Measuring key environmental parameters
• Analyzing raw and test data
• Reviewing purchase orders and invoices
• Inspecting facilities
• Interviewing employees, managers, and executives
• Communicating with contractors, vendors, customers, and
regulators
• Examining policies, internal records, reports, and public
statements relating to the environment
• Comparing audit results to previous audits, as well as to
industry standards and best practices

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Pollution Waste
Wind Water Solar Fuel Cells Efficiency Organics
Controls Reduction

• Cloud Computing From “Change The World One Investment At A Time”
(http://www.economist.com/business/displayStor by Eric Petroff (http://www.investopedia.com/articles/07/sri-two-styles.asp)
y.cfm?story_id=11413148&fsrc=nwlehfree)
Socially responsible investing (SRI) just might be the
• SaaS “Software As A Service”
answer. SRI allows you to express political and ethical
(delivered via cloud)
views through the unlikely format of investing. At this
• SOA “Service Oriented
concept's core are two competing styles. One style is
Architecture”
exclusionary: you create a list of companies that you
• XML and XBRL – Feeding Data to won't invest in for moral reasons, and exclude them
the Feds and removing crippling from your portfolio. The second, proactive style is
dependencies on paper and inclusive. It involves selectively investing in companies
printing that share your core beliefs or purposely investing in
• Virtualization – Securing Services companies that violate them so you can become a
for multiple clients in a singled shareholder and vote to change company policy.
managed environment
http://www.investopedia.com/terms/s/sri.asp
http://www.investopedia.com/articles/07/sri-two-styles.asp
http://www.investopedia.com/terms/p/portfolio.asp

24

Review Audit Reports, Consider Impact in Operations with
respect to your Risk Management Policy
Complete Assessment of
Solution Delivery And Benefit “I‘m running out of space, power and cooling capacity”
Realization Risks
“We’re not able to pay for our power consumption”
Failure to recover IT systems and services in a timely manner
Failure of alternative decision-making processes
Adjust Scope For Risk – Lack of required recovery resources
Making Pain Points Actionable
Failed communication to internal and external stakeholders
Response Requirements
Unavailability of critical IT resources
Increased costs for continuity management
Prioritization of services recovery not based on business needs
Define IT Risk Goals, Finalized Overheard at recent ITSMF e-learning: presentation released
Program Initiation November 2008,
“41 million physical servers will need managing by 2010 … a 700%
increase in 15 years” J.W.

Step 1: Raise
Step 4: Define
awareness, obtain
resources and
management
deliverables.
commitment.

25

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quot; A dishwasher detergent boasts quot;100 percent recycled paperquot;
packaging, yet the container is plastic.
A caulking product claimed to be quot;Energy Starquot; certified, but
Energy Star doesn't certify such products.
Case said the vast majority of companies are not following
marketing guidelines provided by the U.S. Environmental
Protection Agency, the Federal Trade Commission and
Consumers Union.
The gist of the guidelines is that folks should be making specific,
accurate environmental claims and should have substantial
proof to back up the claims,quot; Case said. quot;It is a very simple
litmus test that most companies are failing miserably.“
http://www.palmbeachpost.com/business/content/business/epaper/2008/11/03/a9f_greenwashing_1103.html

27

•ISO 14064, CobiT, Val IT, ITILv3 and other relevant best (From EPA) Green purchasing is generally used to describe
practices, and Industry Specific ANSI and IEEE Quality and activities that focus on purchasing products and services that
have positive energy and environmental attributes, including
Manufacturing Measurement Based Guidance energy efficiency, recycled content, and reduced toxic content.
Energy-efficient product procurement falls within the scope of
green purchasing.
•Create a GREEN PRODUCT While green purchasing focuses on products that have positive
energy or environmental attributes, environmentally preferable
•Clean Energy Strategies for Local Governments
product (EPP) procurement assesses multiple energy and
http://www.epa.gov/cleanenergy/documents/webcasts/sec7_1_gp_8may.pdf

environmental attributes to determine which of these green
•Establish Program Profile (ISO 9001) product(s) are preferable in a given situation. For example, in a
facility with poor indoor air quality, paint with low-volatile
•Define Program Goals
organic compound (VOC) content is both green and
•Assess Capability to Reach Goals with Current Staffing environmentally preferable, while paint with recycled content
latex is green, but not the preferable product in this situation. In
and Address GAPS most situations, energy-efficient products are considered
•Publish to Board - Defined Deliverables environmentally preferable.
•Brag about individual and team scores:
http://www.conservation.org/act/live_green/Pages/ecofootprint.aspx

Step 1: Raise
Step 4: Define
awareness, obtain
resources and
management
deliverables.
commitment.

28

First Environment
http://www.epa.gov/ttn/chief/conference/ei16/session13/wintergreen_pres.pdf

The Business Guide To The
Low Carbon Economy
http://www.greenbiz.com/resources/resource/the-business-guide-low-carbon-economy-california

http://www.bizjournals.com/industries/industries/green/general

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Commitment

Transport Paper Energy

http://www.green-office.org.uk/

3
7

Suppliers
and Recycling
purchasing

Water

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Of the 18 companies studied in
the scorecard, only Sharp,
Fujitsu Siemens, and Philips are
fully committed to reducing
emissions by 30 percent before
2020.
Greenpeace singles out Lenovo and Microsoft in particular on energy issues,
although many of the companies surveyed have significant room for
improvement. Microsoft, which earned second-to-last place in the ranking
this time around with a 2.9 score, gets praised for reporting its total
emissions and using renewable energy for 24 percent of its operations, but
earns little other praise. Lenovo, scoring just above Microsoft with 3.7, lost
points for not having all its computers meet Energy Star standards.

Rounding out the bottom for the fifth time in a row is Nintendo, which has
shown little movement since it entered the scorecard rankings in December
2007. Greenpeace criticizes the company for everything but its reduction of
toxic chemicals in manufacturing, and notes that although the company has
committed to reducing its overall emissions by 2 percent every year, an
increase in business drove emissions up by 6 percent in 2006.

http://www.greenercomputing.com/news/2008/11/25/latest-electronics-scorecard-
ewaste-climate

31

Greenpeace Scores Electronics Industry
6.9 Nokia – Scores maximum points for its comprehensive voluntary take-back programme.
5.9 Sony Ericsson – Scores points for its new environmental warranty, guaranteeing take-back and
recycling for individual products regardless of location.
5.9 Toshiba- Toshiba climbs to 3rd gaining extra points on the energy criteria; it is now reporting
its use of renewable energy.
5.9 Samsung - Good on toxic chemicals and energy but very poor on recycling.
5.7 Fujitsu Siemens - Good on energy, scores poorly on electronic waste.
5.7 LGE - Improved score on recycling and energy.
5.3 Motorola - Improved score on energy, waste and recycling.
5.3 Sony - Still has room for improvement on energy.
5.1 Panasonic - Scores maximum points on energy but still scores poorly on all e-waste criteria.
4.9 Sharp - Improved energy policy but reporting of energy efficiency of its products continues to
be weak.
4.7 Acer - Needs to improve on reducing toxic chemicals and recycling.
4.7 Dell - Loses points for withdrawing from its commitment to eliminate all PVC plastic and
brominated flame retardants (BFRs) by the end of 2009.
4.5 HP - Still needs to improve on e-waste.
4.3 Apple - Now reporting product carbon footprint and new iPods are free of both PVC and BFRs.
4.1 Philips - Scores well on toxics and energy but scores zero on most other e-waste criteria.
3.7 Lenovo - Scores well on toxic chemicals, poor on recycling and energy.
2.9 Microsoft - Still scores poorly on recycling and energy.
0.8 Nintendo - Zero on most criteria except chemicals management and energy.

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33

EPA Climate Leaders, Published: December 1, 2008
The goal must be:
• Corporate-wide (including at least all U.S. operations)
• Based on the most recent base year data
• Achieved over 5 to 10 years
• Expressed as an absolute GHG reduction or as a
decrease in GHG intensity
• Aggressive compared to the projected GHG performance
for the Partner's sector

34

Carbon offsets allow companies to reduce their
greenhouse gas (GHG) emissions liability by
purchasing the emission reductions made by another
entity. Each carbon offset purchased represents the
equivalent of one ton of carbon dioxide (CO2)
emissions avoided. There are multiple standards that
evaluate the quality of these offsets, including the
Gold Standard, the Voluntary Carbon Standard, the
Climate Action Reserve, and regulatory standards
defined under cap-and-trade schemes.

RECs allow companies to meet renewable energy
goals, support renewable power projects, and
demonstrate a commitment to clean, renewable
electricity. RECs are measured in terms of electricity
production and each REC represents one MWh of
electricity produced from renewable energy
resources. The standards for evaluating RECs (such as
Green-e®) are different than those applied to offsets.
http://www.wri.org/publication/bottom-line-renewable-energy-certificates

35

“Specification with guidance at the organization
level for quantification and reporting of
• Specifications for the
Part 1 quantification, greenhouse gas emissions and removals.”
monitoring and
GHG
Standard issued by ISO for international use in
reporting of entity
Inventories
March 2006
emissions and removals
ISO 14064 is an addition to the ISO 14000
environmental management standard series,
defines how to quantify and report GHG
• Specifications for the
Part 2 quantification, emissions from an organization, as well as how
monitoring and
GHG GHG reports could be verified.
reporting of project
Projects
A key objective of the process creates a technically
emissions and removals
rigorous policy neutral product
175 expe

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