ECOMMER K32

1. Businesses vs Consumers
Kobayashi, Manabu R.
ECOMEMR K32

2. The term “SoLoMo” is derived from the words social-local-mobile, where its
meaning differs depending on whether you’re a consumer or a business.
•Consumer Perspective – SoLoMo applies to the use of social media and physical
location with one’s mobile device (Ex: Facebook, Twitter, FourSquare)
•Business Perspective – SoLoMo is more of a business opportunity, targeting
prospects and consumers wherever and whenever by using similar social media
platforms their targeted market uses.
•
•
•
Social Media is the platform to promote messages and to interact with your market
Local is the area of concentration (can be physical or online)
Mobile is the medium of connection between your business and market

3. Effects in ecommerce
•
Mobile Online Shoppers VS Web Online Shoppers
• Mobile customers in ecommerce tend to be categorized as
someone much more likely to buy compared to web online
shoppers
•
Mobile is on-the-go; seeing their needs as more “immediate”
•
Mobile customers are more outspoken (Facebook comments
or tweets) hence companies have the opportunity to maximize
their customer care (in result, this would increase customer
retention/loyalty)
•
Physically, mobile devices are smaller which has a greater
percentage of someone bringing a mobile device around
rather than a laptop

4. Effects in ecommerce
•
Advertisements and promotions like never before
•
Lowers costs for advertisements and promotions since it’s
easier to micro-target consumers and prospects
•
Businesses now have the capability to target a specific
market based on location
•
•
Geofencing - a feature in a software program that uses the
global positioning system [GPS] or radio frequency
identification [RFID] to define geographical boundaries
Easier and faster way to reach a wider market compared
to a simple stationary billboard along a highway

5. Solomo
“The advanced
functionality of
smartphones and tablets
provides the on-the-go
consumer numerous
options and capabilities,
empowering them as
never before.”
“SoLoMo has shifted
power to the consumers,
and they know it.”

6. 2 years from now
SoLoMo, no doubt in my mind,
is an unbelievable milestone in
the commerce world today.
This concept of commerce
integrating the simple use of
mobile devices with social
mediums and locations is just
the beginning of something
bigger. Marketers and
businesses everywhere will go
crazy just to have an
opportunity to make
successful sales. The idea of
knowing who wants or would
be interested in what you are
selling, is seen as something
no one even thought possible
decades ago. Although,
businesses should be
cautious with how aggressive
they are going.

7. 2 years from now
Aggression towards
consumers can lead to
annoyance and actually push
people away. Maybe
aggression was triggered by
the shift in power, as
mentioned in a quote earlier.
Businesses are afraid because
they do not have the power,
having these technologies
nowadays. The way I see it,
businesses now in this “new
playground” of commerce is
doing everything it is capable
of doing, flowing
advertisements, promotions,
information to consumers to
the point where everything is
full and there is no more room
for interest.

8. I truly believe that businesses should flow with time and technology, which I can
see is rapidly growing now. Although SoLoMo is the “thing” happening now,
businesses should also prepare for future innovations which might not even
involve the use of mobile devices.