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Exploring the
                     Socialnomic Potential
                     of Augmented Reality
                              Mark A.M. Kramer

Wednesday, June 2, 2010
Wednesday, June 2, 2010
Definitions




Wednesday, June 2, 2010
Social-
      L. socialis "united, living with others”

                                              -nomics
                          + nomos "managing" [-to manage]




Wednesday, June 2, 2010
The ability of social media to
                          generate exponential returns for
                               individuals and businesses

                                              - @equalman




Wednesday, June 2, 2010
A future [in which] we will no
                           longer search for products and
                          services, rather they will find us
                                           via social media

                                             - @equalman




Wednesday, June 2, 2010
Socionomics is an interdisciplinary
                 study of the moral, legal, and economic
                      aspects of our social environment

                                           - @wikipedia




Wednesday, June 2, 2010
Social Media
                          digital words, sounds & pictures [video]
                                    typically shared via the internet
                              ...cultural, societal or financial value

                                                     - @wikipedia
                                                         http://en.wikipedia.org/wiki/Social_media




Wednesday, June 2, 2010
Social Media
                          the type of media that is based on
                                conversation and interaction
                                    between people [online]

                                             - @wikipedia
                                                 http://en.wikipedia.org/wiki/Social_media




Wednesday, June 2, 2010
Augmented Reality (AR)
                             live direct or indirect view of a
                           physical real-world environment
                            whose elements are enhanced
                                  by digital-media / content

                                               - @wikipedia
                                                 http://en.wikipedia.org/wiki/Augmented_reality




Wednesday, June 2, 2010
(AR)
                          Enhancing oneʼs current
                              perception of reality




Wednesday, June 2, 2010
How do we perceive reality?




Wednesday, June 2, 2010
Letʼs explore!



Wednesday, June 2, 2010
A future [in which] we will no longer
          search for products and services,
                                   rather they
                                               will find us
                                              via social media




Wednesday, June 2, 2010
People
Wednesday, June 2, 2010
Wednesday, June 2, 2010
People


Wednesday, June 2, 2010
Examples



Wednesday, June 2, 2010
Wednesday, June 2, 2010
Wednesday, June 2, 2010
http://www.youtube.com/watch?v=5GqJHaNRlas




                          http://www.youtube.com/watch?v=5GqJHaNRlas




Wednesday, June 2, 2010
Places



Wednesday, June 2, 2010
Wednesday, June 2, 2010
Wednesday, June 2, 2010
Wednesday, June 2, 2010
Wednesday, June 2, 2010
Wednesday, June 2, 2010
People & Places



Wednesday, June 2, 2010
Examples



Wednesday, June 2, 2010
http://www.youtube.com/watch?v=TpZan96KHOM




Wednesday, June 2, 2010
Google Goggles




Wednesday, June 2, 2010
Augmented Places




Wednesday, June 2, 2010
http://www.youtube.com/watch?v=nkPHDMVxKn0




Wednesday, June 2, 2010
Traditional Visualization

Wednesday, June 2, 2010
Augmented Visualization




Wednesday, June 2, 2010
Wednesday, June 2, 2010
http://www.youtube.com/v/jFFoHEnZABo&hl=en_US&fs=1&


Wednesday, June 2, 2010
AR Concept


Wednesday, June 2, 2010
Wednesday, June 2, 2010
Things



Wednesday, June 2, 2010
Examples



Wednesday, June 2, 2010
http://www.youtube.com/watch?v=NxQZuo6pFUw




Wednesday, June 2, 2010
http://www.youtube.com/watch?v=62fLkCZLnm0




Wednesday, June 2, 2010
http://www.youtube.com/user/TissotSwissWatches#p/a/u/1/BmogH4tp0Vw




Wednesday, June 2, 2010
Reflections




Wednesday, June 2, 2010
Mobile is the future




Wednesday, June 2, 2010
Mobile is Now!

Wednesday, June 2, 2010
http://mediaconvergence.economist.com


Wednesday, June 2, 2010
A decade of ICT growth driven
                                      by mobile technologies




                          http://www.itu.int/ITU-D/ict/index.html
Wednesday, June 2, 2010
http://www.youtube.com/watch?v=YuqiE2lukDM




Wednesday, June 2, 2010
Implementing AR




Wednesday, June 2, 2010
Wednesday, June 2, 2010
Considerations




Wednesday, June 2, 2010
Wednesday, June 2, 2010
Wednesday, June 2, 2010
Wednesday, June 2, 2010
Social Web Involvement




                            http://globalwebindex.net/


Wednesday, June 2, 2010
http://assets.en.oreilly.com/1/event/28/web2009_websquared-whitepaper.pdf




Wednesday, June 2, 2010
Discussion




Wednesday, June 2, 2010
Resources
   http://mamk.net
   @MAMK




Wednesday, June 2, 2010
People
Wednesday, June 2, 2010

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“Exploring the Socialnomic Potential of Augmented Reality” #meshed2