Social media marketing presentation (Hult Marketing Club)

Social Media Marketing for beginners HULT Marketing Club Mamiko Kuno Rakshit Joshi Blog and

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Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social media overview ,[object Object],Using the Internet Interactive Participative Creating contents Accessible Collaborative

Social media overview Social media is about “ Socializing” Let’s socialize!!

Social media marketing ,[object Object],[object Object],[object Object],[object Object],Who is your customer? What is customer’s need? How customer behave? Engage with customers

Social media marketing B2B B2C Listen Engage

Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blog http://www.ibm.com/blogs/zz/en/index.html IBMers' blogs

Facebook http://money.cnn.com/2009/02/16/technology/hempel_facebook.fortune/

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter http://twitter.com/home ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter

Social media marketing project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SummitPost.org Amy Fredrickson Mamiko Kuno Thuy-Lieu Vu

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],I. Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

II. Business Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

III. SMART Social Media Marketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IV. SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

V. Marketing Problems and Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

VI. Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

VII. Marketing Communications ,[object Object],[object Object],[object Object],[object Object]

i. Online Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ii. Social Media ,[object Object],SummitPost.org

VIII. Metrics Objectives Metrics Ning Communitry 300 members profiles/3 months 1,000 members profiles/12 months Number of member profiles on Ning community Facebook page 300 fans/3 months 1,000 fans/12 months Number of fans on Facebook page Twitter account 100 followers/3 months 500 followers/12 months Number of Twitter followers YouTube channel 50 video post/3 months 250 video post/12 months 10,000 video views/12 months YouTube posted videos SummitPost.org blog 5% of visitors post a comment/3 months 8% of visitors post a comment/12 months Google Analytics

Social Media 2.0 Project Presentation Promoting Green Products to Higher Educational Facilities RAKSHIT JOSHI

Overview of GoGreen Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Students Admins Greek Green Clubs Contests Print Ads School Newspaper Green Depts Green Professors Traffic Drivers Traffic Drivers Community E.g. LinkedIn PRESSURE Feedback Feedback Feedback Generate Awareness O Yeah!! Community Member Impressed..

Marketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Go Green Revenue Streams : 1.) Client Advertising 2.) Ad Words 3.) Green Store Client Revenue Streams : 1.) Lead Generation 2.) Branding and Exposure

Social Media Elements: Student Communities

Social Media Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Elements: Administrative Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Metrics External Metrics (for Clients): # of click through there website # of leads generated for our clients site # of blog posts Internal Metrics: A) Community Member Interaction Behaviors # of Blog readers # of comments/time period/different members # & frequency of key words # of friends & contacts B) Audience Measures # of visits/day # of member vs. non-member visits/day # of page views Session Time Path through the site Entry Page C) Traffic Measures # of hits/day # of impressions # of page views/day # of sessions/day # of Ad click-throughs Search engine results

Building Social Network Timeline

Program Budget Project Costs / School Per Year 1.) Server / Domain Expenses $1,200 2.) Search Engine Optimization $1,000 3.) Marketing Promotions $ 5,000 Total $7,200 Additional Resources Needed : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social media marketing presentation (Hult Marketing Club)

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