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1. OVERVIEW
During the initial stages of the planning process, I was struggling to decide on a concrete
idea for my music video. During my research I had come up with some ideas that I liked
but wasn’t sure how to put these into practice. Also, working by myself made this harder
as I had no one else to discuss ideas with or to give me any outside input. As a result of
these problems, I decided to work with someone else in my class, Toby, who was also
struggling, to resolve both of our issues. This decision proved instrumental in deciding
what the music video was going to be about.
Toby skateboards in his spare time, and this encouraged us to consider incorporating this
into our video somehow. We watched Mayer Hawthorne’s music video for ‘I Left My Heart
In San Francisco’ (featured in a previous post) and this inspired us to create a similar
concept, following a skater/skaters, over one day. We were both also interested in graffiti,
and out of these two ideas came a very urban, modern style which incorporated these
aspects of modern city life.

2. MOOD BOARD

3. TRACK CHOICE
The track that I had already decided on luckily fitted with our new visual concepts
for the music video. By this point I had already emailed the artist and was able to
continue with using Vanilla’s track.
The absence of lyrics in the track meant that there would have to be a clear focus
throughout the video, as there were no lyrics to represent or convey through the
visuals.
As a result of this, we decided that we were going to attempt to convey the track by matching the visuals to
the tempo of the track. The smooth, flowing sound of the track connotes movement which fits perfectly with
the skateboarding concept. Furthermore, footage of this could be sped up of slowed down to fit the pace of
the music – creating a far more dynamic music video.
Like the other music videos that I researched, I really liked the idea of following one person, and perhaps
including a type of ‘mini-interview’ with the skater that the video focuses on.
In addition to this, both Toby and I agreed that the ‘twinkling’ sound at the beginning of the track creates the
sense of early morning or the beginning of a day. We decided that we would like to somehow incorporate this
into our music video, by perhaps showing the skater in focus getting up in the morning, before he goes out
skating during the day. Despite this storyline-type opening to our music video, we decided that a montage
narrative would be most fitting as we found it difficult to come up with a plot without any lyrics of stimulus.

4. ACTOR(S) AND COSTUME
As mentioned before, the other member of my group, Toby,
skateboarded in his spare time so using him as the main actor in
our skateboarding music video. We may also include some
footage of other skateboarders but they don’t necessarily need to
be actors, just extras in the background as the video mainly
follows Toby throughout his day.
In this picture, you can see the costume that Toby will be wearing throughout the shoots.
This includes a purple t-shirt, black tracksuit bottoms and black trainers with white soles.
This outfit is rather plain, without any visible labels or brands to ‘normalise’ the character
and also to make this character more relatable to others. Furthermore, this outfit is a
typical ‘street style’ look among young urban teens which fits with the genre of our track
and the concepts we wish to use within our video. We took a picture of this costume so
that we could retain continuity throughout the course of the shoots.

5. POSSIBLE LOCATIONS
Examples of graffiti around
Norwich. I like the variety of
colours and the very urban feel
you get from both of these
locations
Both of these images are taken in
the same location (Anglia
Square) and so filming within the
backdrop of both of these images
would be relatively simple
I really like the time lapse effect
in this image, as we were
considering using a time lapse of
the sun coming up in the
morning at the beginning of our
video. Furthermore, this road is
interesting as it has a bridge over
it and an underpass as well which
creates lot of interesting filming
opportunities
I like these images as wide,
establishing shots of the city.
This would reinforce the
urban genre of the music
video from the outset
This shot of Norwich market
illustrates the colour and the
possible bustle when the market
is open. The lanes in-between
market stalls could also make for
interesting filming as they are an
enclosed location
I found these images on
https://www.flickr.com/phot
os/sebauk/ This person is a
photographer that mainly
works in Norfolk
photographing predominantly
urban locations. I chose to
base my location mood board
around his photos because I
felt that they encapsulated
the visuals that I was
attempting to create myself.

6. STORY BOARD
Close up hand-held
camera (by
the person
skating) focusing
on their feet and
the ground
moving beneath
them
Time-lapse still
shot of a location
with wide city
views. Shows the
sun coming up in
the morning
Tracking shot of
skateboarder
jumping in front
of a background
of graffiti
Still worms’ eye
shot from the
bottom of some
steps showing the
skateboarder
jumping down
them
Still close up shot
of the
skateboard’s
wheels travelling
past
Still medium shot
of skateboarder
waking up in the
morning in their
bedroom