A brief overview of social media marketing covering popular platforms Facebook, Twitter, Youtube, LinkedIn, Google+ and their uses.

1. Social Media Marketing

2. Social Media

3. “Any platform that
facilitates two way
communication”

4. “word of mouth on steroids”

5. blogs
wikis
forums
social media platforms

6. “More addictive than alcohol or
cigarettes”
- Chicago University’s Booth Business School

7. “1 in every 5 minutes spent on
the web”
- comScore

8. Social Media Marketing

9. “The process of gaining traffic
or attention through social
media sites”
- Wikipedia

10. Two Way
Vs
One Way Communication

11. Relationship Marketing
Add value on a regular
basis

12. Relationship Marketing
befriend first
then sell

13. Relationship Marketing
We buy from friends

14. Relationship Marketing
90% of consumers trust
peer recommendations

15. Relationship Marketing
14% trust advertisements

17. 850 million users

18. 150 million North Americans

19. 80% outside the US and Canada

20. 43 million Indians

21. 43 million Indonesians

22. 30 million UK

23. More than
half log in daily

24. 7 hours and 17 minutes per month
- Nielsen

25. Over 70 languages

26. profiles for personal
pages for business

27. Customer service

28. Publicity

30. Engagement

31. Advertising

33. 500 million users

34. 140 characters

36. 200 million tweets per day

37. sponsored tweets

39. 48 hours worth of video per minute

40. 2nd most searched site on the web

41. owned by

43. most engaging

44. most involved

46. “Facebook for grown-ups”

47. 135 million users

48. 200,000 Perth

50. ~ 90 million users

51. P & G sacking 1600 marketing staff

52. Viral Marketing

53. 1. 8 billion impressions

54. Viral Marketing

55. 0 to 500,000+ views in a week!

56. Viral Marketing

57. ~ 2 million views