How can charities use Storify?

1. How can charities use Storify?

2. What is Storify?

3. A social networking tool that allows you to curate
content from Twitter, Facebook, Instagram and other
social platforms.

4. • Pull all elements of a particular story together around a
specific campaign, an event or a hashtag.
• Share other people’s views and opinions as well as your own
Why is Storify useful?

5. • Make content visible to users
that don’t use a specific
platform such as Google+
• Allows you to produce a visually
pleasing piece of content
• Is easy to use
• Can be easily shared on other
social platforms
Why is Storify useful?

6. How can charities use Storify?

7. Capture key conversations

8. • Conversations on social media
can be fleeting – storify can
help maintain their visibility
for longer
• E.g. Mind used a storify to
highlight issues around OCD
by curating content about a TV
programme on the topic

9. Save time and resource

10. • Writing content can be time
consuming – curating content
can have an impact.
• Avoid missing out on lost
opportunities due to lack of
time.
• E.g. Marie Curie UK showed
support for participants in the
London Marathon who were
helping to raise money for them

11. Tell your charity’s story

12. • Tell your charity’s story in an innovative way.
• E.g. NSPCC use storify to clarify what services they provide

13. Summarise charity events

14. • Use storify to summarise
events that supporters
might have missed out on
e.g. an #NFPTweetup
summary from londonkirsty
http://storify.com/londonkirsty/nfptweeup-gamification

15. Ask your supporters a question

16. • Curate answers to a question
from your supporters
• E.g. Diabetes UK used this
strategy to raise awareness of
Type 1 Diabetes by asking their
supporters to tell them about
their diagnosis

18. Things to consider when using
Storify

19. • If all charities used storify it
would lose impact and cause
oversaturation
• Use storify sparingly and
only for key campaigns and
events
• See storify as another tool in
your social media toolbox
Will anyone bother to read it?

20. • Twitter is now starting to
develop similar technology
• Is there any point in setting
up another tool if Twitter do
it?
Competition

21. • If all charities move away
from creating original
content it could reduce the
impact of a blog.
• Content would all look very
similar.
Engagement would likely
drop.
Will it reduce the impact of your blog?

22. • The biggest misuse of storify
is simply using it for the sake
of it.
• Avoid dumping links into a
storify without thinking
about what the narrative is.
• If done badly, storify is a
waste of time and resource!
Linkdumping

23. • Storify can be incredibly useful for charities:
– Can help amplify your message, increase your exposure in an
innovative, exciting way
– Is Quick and cost effective
– Helps to showcase what your supporters are saying about you
– Adds weight to the messages you are already communicating
• The key to using storify is:
– Use it appropriately
– Consider how your charity plans to use it as part of your wider
social media strategy/campaign
Summary

24. Image Credits
http://www.flickr.com/photos/splityarn/2465444266
http://www.flickr.com/photos/werkunz/4426429864
http://www.flickr.com/photos/jeffsmallwood/4740428924
http://www.flickr.com/photos/maenoellefoto/2333965284
http://www.flickr.com/photos/marcobellucci/3534516458
http://www.flickr.com/photos/wheatfields/264892571
http://www.flickr.com/photos/camera_is_a_mirror_with_memory/6628934195
http://www.flickr.com/photos/mobilestreetlife/4300532112
http://www.nathanandbecky.org/?p=3102
http://www.flickr.com/photos/44580780@N05/6644557725

25. electricputty.co.uk
brandstencil.com
@electricputty