a result of an initial brainstorm session around some concepts for a new beer promotion

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Some work is worth bringing home
Some sessions never end
Endorsed by El Brujo. Enjoyed in
NorCal.
After a long day of drop kicks and
dragon whips, nothing satisfies a
maverick like a Mavericks
Live to Play.
Living La Vida Mavericks
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Friends: ✔
Beautiful hike: ✔
Beer Nap: ✔
Mavericks: The only thing more
satisfying than a nap.
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Playas gonna play.
If it’s worth doing, it’s
worth doing in a Speedo.
All sports have the
potential to be extreme.
Mavericks: The Sports
Drink for Playas
Everywhere
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Only the Strong Need Apply
Beer for Social Climbers
Everywhere
If you can’t go to the
mountains…
Practical Interior Decoration
Live to Play
Home Sweet Home
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Beer to get dirty with
If you’re not muddy by
the end of the day it
wasn’t a good day.
Friends don’t let friends
stay clean.
Play. It’s a dirty job, but
someone’s got to do it.
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Play Dirty. Drink Deep.
It’s not about gear. It’s all about
heart.
Mavericks: Where Old School and
New School Get Reacquainted
Fashion Backward
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Beer to get dirty with
If you’re not muddy by
the end of the day it
wasn’t a good day.
Friends don’t let friends
stay clean.
Play. It’s a dirty job, but
someone’s got to do it.
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Who survives the Zombie
apocalypse? Mavericks, that’s who.
Run like your life depends on it.
What a beer run should look like.
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Go on a beer run
Mavericks come in all sizes
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You’ll be head over heels for Mavericks
We don’t care how you get down the
mountain.
Earn your beer.
Just Brew It
Thank God For Beer
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Go on a beer run
Mavericks come in all sizes
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Beer Me!
It’s not the size of the dog in the fight…
You’re outside the box. We’re inside the
can.
Pure Canned Awesome!
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Live to Play
Playtime is never over
Play more.
Play is forever.
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You’ll be head over heels for Mavericks
Substance Trumps Style.
Style Points Be Damned.
Beer for a head first lifestyle.
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