moxie is a boutique branding and marketing agency located in palo alto, ca

1. Moxie
Information & Capabilities
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2. About Moxie
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3. Moxie Basics
! 10+ years old
! Palo Alto, CA based; US and international clients
! Founded on the philosophy of rolling up its sleeves, getting job done
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4. Moxie’s Method
! Combine understanding of client side issues…
! With original strategic thinking, tenacity, and passion…
! To create truly made-to-measure work for our clients/partners
! We help our clients think and optimize resources
! Find their most receptive customers
! Often challenging much bigger spending clients to stand out
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5. Moxie’s Method
! Process when needed; a spontaneous un-process to stay fresh, smart
! Careful in not over-formalizing marketing and branding into a rote process
! Experience/skills that guide us, but we also embrace chaos, daily
! Relationships run the gamut, from retainer to projects to equity.
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6. Busy Moxie…
! Thinking about brand advocates
! Being creatively practical
! Translating good thinking to great yet pragmatic ideas
! With product and brand launches, promotions – online and offline
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7. Moxie Offers
! Anything branding related
! Functions as a marketing extension, or a marketing department
! Diverse experience and involvement – CPG and spirits/beer to technology
! Grace under pressure
! Strategically sound creative execution
! Partnership – no, really; because we’ve walked in your shoes
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8. Moxie Offers Specifically…
! Strategy ! Online Experience ! Collateral
! Positioning ! Concepting ! Templates & systems
! Messaging & segmentation ! UI ! Brochures & data sheets
! Research ! UX ! White papers & case studies
! Brand audits & 5Cs ! User flow ! Postcards
! Social media integration
! Branding ! Trade Shows
! Naming ! Websites ! Booth/displays/flash mobs
! Visual language ! Wireframes ! Give aways
! Verbal language ! Content design ! Demos
! Identity ! Visual design ! All related needs
! Brand guidelines ! SEO basics
! Illustrations/Iconography ! Programming/CMS ! Advertising
! HTML email ! Consumer & trade
! Presentations ! Landing pages ! Offline & online
! Info-graphics ! Maintenance ! Bus/car wraps
! Presentation flow
! Presentation execution ! Promotions ! Packaging
! Iconography. ! Point of sale ! Package design
! Demos ! In-store material ! Product design
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9. Moxie Team
! Great talent in-house; great talent within reach
! Core team of 8-9 people – from strategy to design and project management
! A tight network of additional resources
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10. Moxie and Omer
! Founded and managed by Omer
! Omer’s background: grew up in Israel and Europe, Wharton MBA and 20+ years in the US
! Omer’s experience: brand management, CMO-type jobs and entrepreneurial experience
! Omer’s career pre-Moxie:
! Netflix VP Marketing; positioned brand and reinvented revenue model in time for a successful IPO
! Contact Co-Founder and VP Marketing
! Pete’s Brewing Co: Officer and VP Marketing; revamped brand leading to a highly profitable sale to Corona
! Diageo: Marketing Dir. Revitalized Baileys to capture $160 mil annual sales and worldwide market leader position
! Omer was looking for an agency he wished he had as a client, then started Moxie
! Omer is involved with all Moxie clients;
! With some clients Omer takes a pro-active marketing and/or mentoring role
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11. Moxie Clients - Sample
! Big ! B2B ! VCs/Incubators
! Adobe ! TOA Tech ! UpWest Labs
! HP ! Sigma Designs ! SRI
! SanDisk ! BlueSnap ! Tech-Aviv
! Visa ! Noosh ! Innovation Endeavors
! SphereUp ! DFJ Ventures
! Real (tiny) Startups ! Alicanto
! Tagup ! Etc. etc. etc. ! Retail
! SleepRate ! Nanoosh
! Impakto ! B2C ! Ruti Boutiques
! Clean Bottle ! Shaker ! Labelle Day Spas
! Etc. etc. etc. ! Evo Monitors ! Bar10der
! Oodle ! Etc.
! Consumer Packaged Goods ! BillGuard
! Skinnygirl cocktails ! Etc. etc. etc. ! Other
! Remix (Pauly D) ! Notre Dame De Namur
! Glenfiddich ! Mobile-Related ! SV Jewish Film Festival
! SKYY Vodka ! Mowingo ! Etc.
! Zoli Baby ! Eyecon
! Krave Jerky ! Bites
! Etc. etc. etc. ! Etc.
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