Presentation at Making Links Conference 2010 in Perth, Western Australia. www.makinglinks.org.au

1. Facebook Hands On

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Introductions

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About Me
 IT Professional - 12 years
 Bachelor Environmental Science – 2003
 Now CEO of Not for Profit Environmental Computing
Organisation (ComputersOff.ORG)
 Wirth Consulting – develop and manage social networks,
websites and all things online

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Introductions
 Who are you?
 What do you do?
 Do you already have a Facebook account?
 Why are you here – what would you like to get out of
today?
 What do you want to achieve with your business through
technology?

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Facebook
FAC E B O O K OV E RV I E W

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Facebook Overview
 Social Networking website
 Global Audience: 538,699,260
 Historically College &
University students – closed
network
 Fastest growing segments:
 Parents
 Women over 55
 Elements:
 Individual Profile
 Fan Page
 Groups
 Applications

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Business Situations
 Consumer based e.g. hobbies, important events,
entertainment
 Gen X / Y Target Market

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Key Facebook Elements
Personal
Profile
Fan Page
Applications
Photos
Walls
Events
Friends
Links
Games
Groups

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Why a Fan Page?
 To create a profile for your brand
 Publish your information (status updates) on fan’s news
feeds = attract new fans, generate discussion
 Add special promotions via custom tabs
 Integrate applications that ease your workload and
streamline data across online platforms
Don’t be limited by what is there already.
Dream your own solution.

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Don’t do it if…
 Not willing to spend time each day or week to post
updates and/or respond to fan posts
 You aren’t clear on your business strategy – what will you
sell if you don’t know what you are selling?

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Facebook
B E FO R E STA RT I N G W I T H FAC E B O O K

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Exercise: Building a Social Media Strategy
Answer these two key questions about your organisation:
1. Who is your target market?
 To be successful in the online world you need to be targeted and specific
about who your market is. This is critical to getting the right traffic to
your website/Fan Page.
2. What are your online goals?
 What you want to gain;
 By when; and
 How it will be measured as a success

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Exercise: Example Facebook Fan Pages to review
 The Big Issue
http://www.facebook.com/pages/Melbourne-
Australia/The-Big-Issue-Australia/92090554938?v=wall
 What not to do – leaving multiple fan pages up:
http://www.facebook.com/diabetesaustraliansw Vs
http://www.facebook.com/australiandiabetescouncil

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Group Exercise: Review Top Ranking Australian Facebook
Fan Pages
Name Number of Fans Link
AC/DC 7.6 million http://www.facebook.com/acdc
Flight of the Concords 1.2 million http://www.facebook.com/FlightoftheConchor
ds
Hamish & Andy 1.1 million http://www.facebook.com/hamishandandy
Bonds 375k http://www.facebook.com/#!/bonds
McGrath Foundation 218k http://www.facebook.com/McGrathFoundatio
n
Masterchef Australia 315k http://www.facebook.com/MasterChefAustrali
a
RSPCA Australia 33k http://www.facebook.com/RSPCAAustralia
Earth Hour Australia 12k http://www.facebook.com/earthhouraustralia
View Global Leaderboard: http://statistics.allfacebook.com/pages/leaderboard/

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Facebook
S E T U P A FA N PAG E FO R YO U R B U S I N ES S

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Create a Facebook Fan Page
Enter the following URL in your browser:
http://www.facebook.com/pages/create.php
 On the page that appears, enter your organisation details
in the ‘Official Page’ section (next slide). Make sure they
are correct – you can’t change it later!

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Create a Facebook Fan Page #2

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T R AC K & M EA S U R E FA N PAG E I N T E R AC T I O N W I T H F R E E
TO O L S

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Facebook: Track & Measure with Free
Tools
 Home page -> Ads & Pages -> Pages -> View Insights
 OR: http://www.facebook.com/insights/

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Insights: Key Statistics
 Total & New Fans: how popular your page is
 Daily Active Users: view or engage with your page e.g. “like”,
comment
 Demographics: who are your fans
 Page Views: what do they view on your page

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Best Practices
 Use a tool to manage multiple social media accounts
 Monitor posts
 Setup a posting policy to help control spam
 Get yourself a custom URL
 Developing graphics – Gimp (free graphics tool)
 Secure your passwords – Access Manager (Windows)

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www.wirthconsulting.com.au
Thank you