Kate Drane is the Director of Marketing Development for Indiegogo. She gave a presentation about how crowdfunding can help hardware startups. Crowdfunding allows companies to raise money, prove demand, connect with customers, and gain visibility. It removes gatekeepers and lets anyone launch a project. Indiegogo has funded over $120,000 campaigns in 196 countries since 2008. Hardware campaigns should have an engaging pitch that connects with people who care about their idea and companies need to communicate proactively with backers.

1. Kate Drane
Director of marketing development
for design & techology
Indiegogo
@KateDrane
Collaboration: The Wisdom of the Crowd

2. 2
Making Hardware Smarter, Faster
Hardware Innovation Workshop
Presented by: Kate Drane
@katedrane
@indiegogo

3. About Me

4. Indiegogo Founders: Danae, Eric and Slava

5. 5
IndiegogoIndiegogo is theis the trustedtrusted,, globalglobal fundingfunding
platformplatform thatthat empowersempowers people topeople to fundfund what matterswhat matters
to themto them
ExperienceExperience
Since 2008Since 2008
Created to remove “gatekeepers” and increase participationCreated to remove “gatekeepers” and increase participation
$ millions disbursed every month as largest global platform$ millions disbursed every month as largest global platform
No ApplicationNo Application
No waiting, no curation, no favoritismNo waiting, no curation, no favoritism
Projects of any type are welcomeProjects of any type are welcome
Merit-basedMerit-based
You keep your money…no matter what!You keep your money…no matter what!
Customer ResourcesCustomer Resources
Industry leading Customer HappinessIndustry leading Customer Happiness
Ongoing campaigner educationOngoing campaigner education
GlobalGlobal
We’re everywhere (on earth anyway)We’re everywhere (on earth anyway)
Over 120,000 campaigns , 196 countries and countingOver 120,000 campaigns , 196 countries and counting
Nonprofit ResourcesNonprofit Resources
Discount for nonprofitsDiscount for nonprofits
Facilitated tax-deductible contribution optionsFacilitated tax-deductible contribution options

6. What is crowdfunding?
Crowdfunding is the pooling of funds from people who are passionate
about a project or idea, to help bring those ideas to life.
Crowdfunding IS…
Shared enthusiasm
Crowdfunding IS NOT…
Panhandling

7. What is crowdfunding?
ALMOST $1.5 BILLION WAS RAISED THROUGH CFPs IN
2011 WITH OVER 50% RAISED IN NORTH AMERICA
SOURCE: Massolution

8. “Part of the idea behind the lean startup is to prove demand, and build products in
a rapid, user-centered design cycle. By reaching out on Indiegogo, we can assess
our demand, build a stronger relationship with our early adopters, and use
feedback to make our product as amazing as possible.”
-- Misfit Shine
Case Study: Misfit Shine

9. Crowdfunding for Hardware and Gadgets
Raise money
Prove demand & mitigate risk
Connect with your audience
Gain visibility and expand your reach

10. Robot Dragonfly knows how to create buzz

11. Keys to a great campaign
Engaging Pitch
Connect with an Audience Who Cares
Proactive Communication

12. The power of your social capital

13. Keep an eye on fulfillment

14. Are you next?

15. Kate Drane
@katedrane
kated@indiegogo.com
Thank YOU!