Placemaking PPS_Hope Institute

Placemaking
Creating the City of the Future

December 7th, 2010, Seoul

What if We Built our Communities
around Places ?

PROJECT FOR PUBLIC SPACES

When you focus on a place,
you do everything differently.


It’s hard for people to realize that creating a
place is more important than design. ─ PPS


Place-making is an incredibly complex
art. When people talk glibly about
sustainable communities, there are very
few people that can actually make that
happen because it requires a lot of effort,
it requires a lot of learning, it requires a
lot of experience.
Prince Charles


Wonderful, Transformative Times
 An opportunity to fix and redefine cities
around Local Values and Assets
 The competition to build great cities around
Authentic Destinations is the “New” Agenda
 The new/old Development Strategy is
around “Public” Destinations
 Great Cities are more and more defined by
their Neighborhoods
 There is a growing interest in connecting
Green with Place…or Placemaking with
Sustainability


Convergence


“Converging Ideas around Place”

“The blunt calculation by public officials that if
they can’t make their downtowns and
neighborhoods appealing, they can’t
compete… all of these hinge on the
deceptively simple challenge of creating
places… that people intuitively like.”
-- Governing Magazine


Convergence of Movements

Civil Society/
Community Democracy Building
Public Health and
Development &
Community Livability
Smart Growth

Energy & Environmental
Consumption PLACES Sustainability

Local Food
Local Economies Systems

Transportation
Historic Preservation & Land Use


Regions where Placemaking has Roots
 Singapore  Czech Republic  Mexico
 South Korea  Montenegro  Colombia
 Japan Argentina
 Serbia 
 Hong Kong Chile
 Kosovo 

 Australia  Croatia  Brazil
 New Zealand  Hungary  St Kitts/Nevis
 Canada  Poland  South Africa
 Slovakia  Tanzania
 Netherlands Romania
  Dubai
 Norway Bulgaria
  Abu Dhabi
 UK/ Scotland  Georgia
 Italy
 Armenia
 Chicago
 Houston
 Amsterdam  Los Angeles

“Placemaking” is an overarching idea
and a hands-on tool for improving a
Neighborhood, City or Region. It has
the potential to be one of the most
transformative ideas of this century

Metropolitan Planning Council - Chicago


The Benefits of Place
Nurtures a Sense of
Community
Builds Local
Economies Improves Safety
and Security

PLACE
Enhances
Accessibility Fosters Meaningful
for All Interaction
Draws a Diverse
Population

What is Placemaking?
 Placemaking is a dynamic human function: it
is an act of liberation, of staking claim, and
of beautification; it is true human
empowerment.
 Placemaking is turning a neighborhood,
town or city from a place you can’t wait to
get through to one you never want to leave.


Key Attributes

What Makes a Great Place? Intangibles
Measurements

street life business ownership
evening use property values
volunteerism land-use patterns
Fun retail sales
Welcoming
Cooperative Active Vital
Neighborly Special Real

sociability uses & activities
PLACE
access & linkages comfort & image
Connected Safe
Walkable Charm Clean
Convenient Attractive
Accessible Historic crime stats
transit usage sanitation rating
pedestrian activity building conditions
parking usage patterns environmental data

PPS Project Areas

Squares Transportation Downtowns
Public Markets Waterfronts Civic Centers
Parks New Development Campuses

35 Years of Placemaking
 50 U.S. States, 7 Canadian Provinces
 41 Countries
 3000 Communities
 2 Million visitors to our web sites (2009)
 35,000 people get our electronic
newsletter


William H. (Holly) Whyte
 The Organization Man,1956
 The Exploding Metropolis, 1958
 The Last Landscape, 1968
 Plan for the City of New York, 1969
 The Social Life of Small Urban Spaces, 1980
 City: Rediscovering the Center, 1988


Blank walls are an end in themselves. They declare the
supremacy of architecture over humanity, of a building
over a person.

Museum of Modern Art - NYC

Benches are artifacts, the purpose of which is to
punctuate architectural photographs. They are not so
good for sitting.


“What attracts people most it would appear,
is other people.”


One of the best things about water is the look and
feel of it…It’s not right to put water before people and
then keep them away from it.


If you want to seed a place with activity,
put out food.


Creating a Great City – Some
Uncommon Truths
 Develop/ lead demand with public destinations
 The value created by the public realm
destinations will drive the success of the
project.
 Place Capital as a primary focus to best achieve
larger goals
 Lighter, Quicker, Cheaper


Current Projects - City Center, Las Vegas


Waterfront Academy – What is Placemaking
Stavanger, Norway
September 16th 2010 PROJECT FOR PUBLIC SPACES

Creating a Great Square
Amsterdam Plein 40-45, Holland
September 21st, 2010 PROJECT FOR PUBLIC SPACES

Burg. De Vlugtlaan City District Office Market area Shopping mall
Slotermeerlaan

9
10

7
8
6
5

1

4
3 2


Placemaking ~
Creating the Waterfront City of the Future

Image to be added

Destination Bayfront
Corpus Christi PROJECT FOR PUBLIC SPACES
October 7, 2010

SAADIYAT ISLAND, ABU DHABI, UAE

Abu Dhabi


Zone 1: Western Waterfront


Bridge Landing


The Power of Ten
City/Town 10+ major destinations/
districts
Districts/
10+ places
Destinations

10+ things to do
Place

Layering of uses to
create synergy
(Triangulation)


Singapore - 10 Sites


Power of 10

2. Window 3. Learn about
5. Walk
1. Read the paper shopping for books upcoming events

4. Go inside!

10. Have a
conversation

6. Sit and relax
7. Read someone 8. Take a break 9. Pet a dog
else’s book from a bike ride

NYC Destinations 1980


Power of 10 Destinations Today


New York City Transformed:
Rockefeller Center Times Square
Bryant Park Union Square

Times Square


Festival with
46th Street
Crossover
Times Square


Rockefeller Center


Bryant Park

Union Square


Transformative Agendas

 Transportation that builds places and helps to
create and connect destinations
 An Architecture of Place – disciplines transcend
their roles beyond design and silos
 All destinations as multi-use with a broad public
and community purpose
 Local and authentic retail, markets, and
community centers


PPS Program Areas and
Transformative Agendas
Program Areas: Transformative Agendas:

• Transportation Building Community Through
• Public Markets Transportation
• Civic Centers
• Parks Public Markets and Local
• Downtowns Economies
• Mixed-Use
Developments Community Anchors /
• Campuses Architecture of Place
• Squares
• Waterfronts Creating Public Multi-Use
Destinations


Placemaking PPS_Hope Institute

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