SlideShare ist ein Scribd-Unternehmen logo
1 von 22
BRANDS What makes an Iconic Brand? by Majid Pandit [email_address]
Distinguishing factor ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Overview
Overview ,[object Object],[object Object]
Traits ,[object Object]
Heritage ,[object Object],[object Object]
Consistency ,[object Object]
Relevance ,[object Object],[object Object],[object Object]
Leadership ,[object Object],[object Object],[object Object]
What makes a brand iconic?
Brand Recall
Easy availability
Brand Positioning
Tuning up according to market requirements
Superior consumer Value
[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]

Weitere ähnliche Inhalte

Andere mochten auch

UX - The New Brand Order
UX - The New Brand OrderUX - The New Brand Order
UX - The New Brand OrderSteven Fisher
 
Brief History of Branding
Brief History of BrandingBrief History of Branding
Brief History of Brandingpaulsjr
 
Introduction to Cultural Branding and How it Relatos to Past Branding Models
Introduction to Cultural Branding and How it Relatos to Past Branding ModelsIntroduction to Cultural Branding and How it Relatos to Past Branding Models
Introduction to Cultural Branding and How it Relatos to Past Branding ModelsHenri Weijo
 
Cultural Strategy Battle School - iStrategyLabs
Cultural Strategy Battle School - iStrategyLabsCultural Strategy Battle School - iStrategyLabs
Cultural Strategy Battle School - iStrategyLabsEric Shutt
 
Brand extension ppt
Brand extension pptBrand extension ppt
Brand extension pptsamarpita27
 
Brand architecture
Brand architectureBrand architecture
Brand architecturesue woodward
 
Industrial buying-behavior
Industrial buying-behaviorIndustrial buying-behavior
Industrial buying-behaviorchoco421
 
The concept of Branding
The concept of BrandingThe concept of Branding
The concept of Brandingnabeel.sm
 
Branding History and Mind-Share, Emotional, and Viral Branding
Branding History and Mind-Share, Emotional, and Viral BrandingBranding History and Mind-Share, Emotional, and Viral Branding
Branding History and Mind-Share, Emotional, and Viral BrandingHenri Weijo
 
Difference between indusrial marketing & consumer marketing
Difference between indusrial marketing & consumer marketingDifference between indusrial marketing & consumer marketing
Difference between indusrial marketing & consumer marketingDr. Chandra Shekhar Singh
 
Brand positioning & strategy
Brand positioning & strategy Brand positioning & strategy
Brand positioning & strategy Dominic Mackenzie
 
Marketing 3.0 presentation
Marketing 3.0 presentationMarketing 3.0 presentation
Marketing 3.0 presentationMihir Pandit
 
Brand positioning ppt (2)
Brand positioning ppt (2)Brand positioning ppt (2)
Brand positioning ppt (2)Swati Gautam
 
Brand Positioning
Brand PositioningBrand Positioning
Brand PositioningCiti bank
 
Brand architecture
Brand architectureBrand architecture
Brand architecturezender1
 

Andere mochten auch (20)

UX - The New Brand Order
UX - The New Brand OrderUX - The New Brand Order
UX - The New Brand Order
 
Brief History of Branding
Brief History of BrandingBrief History of Branding
Brief History of Branding
 
Introduction to Cultural Branding and How it Relatos to Past Branding Models
Introduction to Cultural Branding and How it Relatos to Past Branding ModelsIntroduction to Cultural Branding and How it Relatos to Past Branding Models
Introduction to Cultural Branding and How it Relatos to Past Branding Models
 
Cultural Strategy Battle School - iStrategyLabs
Cultural Strategy Battle School - iStrategyLabsCultural Strategy Battle School - iStrategyLabs
Cultural Strategy Battle School - iStrategyLabs
 
Brand Failures
Brand FailuresBrand Failures
Brand Failures
 
Brand extension ppt
Brand extension pptBrand extension ppt
Brand extension ppt
 
Product success and failure
Product success and failureProduct success and failure
Product success and failure
 
Cultural strategy
Cultural strategyCultural strategy
Cultural strategy
 
Brand architecture
Brand architectureBrand architecture
Brand architecture
 
Industrial buying-behavior
Industrial buying-behaviorIndustrial buying-behavior
Industrial buying-behavior
 
The concept of Branding
The concept of BrandingThe concept of Branding
The concept of Branding
 
Branding History and Mind-Share, Emotional, and Viral Branding
Branding History and Mind-Share, Emotional, and Viral BrandingBranding History and Mind-Share, Emotional, and Viral Branding
Branding History and Mind-Share, Emotional, and Viral Branding
 
Difference between indusrial marketing & consumer marketing
Difference between indusrial marketing & consumer marketingDifference between indusrial marketing & consumer marketing
Difference between indusrial marketing & consumer marketing
 
Brand extension
Brand extensionBrand extension
Brand extension
 
Brand positioning & strategy
Brand positioning & strategy Brand positioning & strategy
Brand positioning & strategy
 
Marketing 3.0 presentation
Marketing 3.0 presentationMarketing 3.0 presentation
Marketing 3.0 presentation
 
Brand positioning ppt (2)
Brand positioning ppt (2)Brand positioning ppt (2)
Brand positioning ppt (2)
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 
Brand architecture
Brand architectureBrand architecture
Brand architecture
 
Amul ppt
Amul pptAmul ppt
Amul ppt
 

Kürzlich hochgeladen

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 

Kürzlich hochgeladen (20)

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 

What makes an Iconic Brand? by Majid Pandit