Read this guide online: http://mailchimp.com/resources/guides/lets-get-social/ Here at MailChimp, we use Twitter, Facebook, Flickr and our blogs to engage our community of fans and connect with them wherever they are. We send email newsletters, too. (Surprising, right?) We've found that using email and social networks together provides a greater benefit than just using one or the other, and we've added lots of exciting features that amplify the best qualities of each medium and make it easy for them to work together. What’s inside: We'll show you MailChimp's social features and help you combine your email marketing with your social-media presence. Topics include: Social share buttons and merge tags Signup form for Facebook Auto-tweeting and auto-post to Facebook Tracking tweets and likes Twitter, Facebook, Yelp, iTunes and Etsy templates Video, Flickr and Eventbrite integrations Social Pro

2. Let’s
Get
Social
©2001-2011 All rights reserved. MailChimp® is a registered trademark of The Rocket Science Group.

3. TABLE OF CONTENTS
Hello ...................................................................................................................... 4
Share Your Campaigns ........................................................................................... 5
Sharing on Social Media Sites ................................................................................ 5
Social Share merge tags ......................................................................................... 5
Auto-tweet ............................................................................................................ 6
Auto-post to Facebook ........................................................................................... 7
Add a Mailchimp sign up form to your Facebook page ............................................... 8
Facebook Like merge tag ........................................................................................ 8
Google+ merge tag................................................................................................. 9
Tumblr merge tag................................................................................................... 9
Tracking likes, tweets and comments ..................................................................... 10
Make Your Campaigns More Social ...................................................................... 11
AutoConnect templates ........................................................................................ 11
Twitter template .................................................................................................. 11
Facebook template .............................................................................................. 12
Etsy template ...................................................................................................... 12
iTunes templates ................................................................................................. 13
Yelp templates .................................................................................................... 13
Yelp templates .................................................................................................... 13
Eventbrite integration ........................................................................................... 14
Flickr integration ................................................................................................. 14
Merge tags .......................................................................................................... 15
Connect With Your Subscribers............................................................................ 16
Chimp Chatter..................................................................................................... 16
SocialPro integration ........................................................................................... 17
Gravatar integration ............................................................................................. 17

4. Hello.
If you’re a MailChimp user, you probably already use social networks
for yourself and your business. MailChimp makes it easy to take those
social features you’re already familiar with, and incorporate them into
your email campaigns.
We also give you access to valuable information about your subscribers
that can help you connect with them. Social media is a two-way street,
after all—and simply posting links to your campaigns on Facebook isn’t
enough to establish real relationships. Listen to your subscribers. Learn
about their interests, preferences, and social media presence, so you
can tailor your email campaigns to the people reading them. That way
you can share relevant information with your readers, and they won’t be
overwhelmed with useless content.
If your newsletters are great, your readers will communicate with you on
social networks and help you spread the word. Keep providing awesome
content in your campaigns, and maybe even let them behind the scenes
of your organization. When you truly engage your subscribers—by
answering their questions, solving their problems, meeting their needs,
and listening to their feedback—they’ll feel appreciated. Potential
customers will be impressed, too.
At MailChimp, we use Twitter, Facebook, Flickr, and our blog to connect
with our community of fans and users. We send email newsletters, too.
(Surprising, right?) We’ve found that using email and social networks
together provides a greater benefit than just using one or the other, and
we have lots of features that simplify that process.
We also automate the sharing process, so you can easily access our
social features without having to spend extra time or money. Share your
email campaigns across dozens of social networks, and even give your
readers an opportunity to share them with friends. MailChimp will pull
your Facebook, Twitter, and Yelp profiles into your email campaigns, so
you don’t have to double up your efforts. We’ll even let you know who’s
tweeting about your campaigns and liking them on Facebook.
MailChimp helps you meet your subscribers wherever they are. If a
tiny percentage of your readers use Twitter, but almost everyone’s on
Facebook, then focus your energy accordingly. If you find that most of
your users have jumped shipped from Facebook to Google Plus, you can
work with them there too. If you have lots of photographers on your list,
engage them on Flickr. Find out your subscribers’ locations so you can
invite them to local events. MailChimp not only helps you learn about
your newsletter subscribers—we help you connect with them through
the avenues they prefer. Facebook, Twitter, Eventbrite, Digg, Yelp,
Flickr, Google+, Tumblr—you name it, we’ve probably got it.
Talk to your subscribers, listen to them, and engage them like the
human beings they are. They’ll appreciate it, and you’ll see the positive
results in your campaign reports.
4

5. Share Your
Campaigns
Sharing your email campaigns on social networks helps you reach a
larger audience and shows your fans that they can interact with you Social Share merge tags
through the channels that suit them best. Just one campaign passed
around the internet could completely change your subscriber list We don’t want you to be alone in sharing your campaigns, which is why
and grow your business. MailChimp makes it easy for you and your MailChimp makes it easy for your readers to share your work too. If
subscribers to share your campaigns across myriad social networks. someone reads your newsletter and likes what you have to say, all they
have to do is click a button to show it to all their friends and followers
across the social networks they use.
Sharing on Social Media Sites
Simply place the |MC:SHARE| merge tag anywhere in your template.
The simplest way to get social with your email marketing is sending out
a link to your campaign on social networks like Facebook and Twitter.
With just a few clicks, you can share your latest newsletter with all your
friends and followers.
After sending a campaign you want to share, click Share on social
media sites beside the sent campaign in the Campaigns dashboard.
You’ll see a screen where you can share your campaign on Twitter,
Facebook, and Delicious. MailChimp will automatically add links to more than 20 social networks
to your campaign.
Choose your networks, confirm that you want to share, and you’re all set.
The Social Share page also contains a QR code that you can download
and use to share the campaign on various websites. A QR Code is a
If you’re overwhelmed by all those icons, or want to customize
barcode that can contain text, a URL, or other data. They’re becoming
the sharing options according to what’s most popular with your
popular for sharing data with mobile users.
subscriber base, easily limit the number of networks that appear. Use
If you forget to click the button on the campaign’s sent-confirmation *|SHARE:SITE_NAME1, SITE_NAME2|* to specify which sites are
page, there’s still a way to share the campaign on social sites. Simply included. (For example: *|SHARE:Facebook,google,Linkedin|*)
click Social Share under the name of the campaign on the Campaign
tab. This will open up the same share page, and allow you to spread The *|MC:TOPSHARE|* tag will pull in icons for our top six sharing
the campaign love. sites: Twitter, Facebook, Myspace, Digg, StumbleUpon and Delicious.
5

6. Auto-tweet
Tweeting links to email campaigns is a simple and effective way to Now you can authorize the connection. Once the account’s set up, you
share your newsletter with people who might not otherwise see it. It won’t have to re-authorize it.
allows your Twitter followers who may not subscribe to your list to see
the awesome content you’re sending out. If you know you want to tweet
every time a campaign goes out, we make it easy for you with Auto-
tweet.
In the Account tab from your MailChimp dashboard, click Integrations
and open the Twitter integration.
Now that it’s connected, you’re ready to set up Auto-tweet. In step 2 of
the Campaign Builder, check the Auto-tweet campaign box (find it on
the Tracking, Authentication and More form).
You’ll be redirected to Twitter, where they’ll ask if you allow or deny the
integration. Allow.
MailChimp will automatically send a tweet with your subject line and
a link to the online version of your campaign. And don’t worry about
having your tweet cut short—we’ll shorten the link using our EepURL
tool.
If you’d prefer to write a clever tweet yourself instead of using your
campaign’s subject line, then use our Social Sharing options instead.
You can only authorize one account at a time. If you need to change
the Twitter account you use to tweet your campaign, go back to
Integrations. Choose Twitter and then Authorize connection.
6

7. Auto-post to Facebook
MailChimp will share your campaigns on Facebook too. As far as we’re Now you’re ready to set up the auto-post option. In step 2 of the
concerned, every email marketer who has a Facebook account should be Campaign Builder, check Auto-post to Facebook (find it on the Tracking,
sharing their campaigns this way. And sharing campaigns on Facebook Authentication and More form).
is easy. But first, you have to connect your MailChimp and Facebook
accounts. MailChimp will automatically share a link to the online version of your
campaign with your subject line. It’ll show up in your Facebook news
In the Account tab from your MailChimp dashboard, click Integrations feed, so all your friends and fans can check out your campaign (and
and click Install Application. pass it along to their friends).
We’ll redirect you to Facebook, where you’ll be presented with a request
for permission to allow MailChimp to access your data.
To set up the auto-post option to post to a page rather than your
personal profile, you’ll need to first add the signup form to the page
as explained below. Once that’s connected, you’ll see the page option
below the profile in step 2 of the Campaign Builder.
Click Allow to give MailChimp access to the specified Facebook
information, and wait just a moment while we redirect you back to
MailChimp, where you’ll see the confirmation message displayed on the
integrations page.
7

8. Add a MailChimp signup form to your Facebook Like merge tag
Facebook page Our Facebook Like merge tag allows your readers to like your campaign
and share it with all their Facebook friends.
Facebook fans that aren’t on your mailing list might be missing out on
your newsletter content. Unacceptable! Adding a MailChimp signup
Simply place the *|FACEBOOK:LIKE|* merge tag anywhere in your
form directly to your Facebook page is more effective than linking them
campaign, and it’ll turn into a handy little image that says “Like.”
to an outside form, because sometimes it’s more comfortable for people
to stay within Facebook than be directed to an unknown website. Here’s
how to add a signup form to your Facebook page. (The Facebook signup
form will only work on the pages where you are the admin. It won’t work
on groups or personal profiles.)
Before you start, make sure you’ve set up a list in MailChimp and have
designed your forms.
In the Account tab from your MailChimp dashboard, click Integrations
When a subscriber clicks the Like button, they’ll go to your campaign
and click on the Facebook integration.
archive page. A window will pop up, showing the friends in their
network that have also liked the campaign. They’ll have to confirm here
Here, you’ll have the option to select one of the pages that you
that they do indeed like it in order to pass it over to Facebook.
administer and link it to one of your MailChimp lists. In the Configure
page dropdown, choose the page you wish to use.
In the List to use dropdown menu, choose which list’s form you want
on this page. If you don’t want a form on this page, choose No list
connected.
Once a list is selected, you have options to customize how it appears
on the page. You’ll also be asked to label the signup form tab. If you
choose My List’s Theme (default), your signup form will look like your
Your campaign will now show up in your subscriber’s Facebook news
MailChimp-hosted signup form. If you select Facebook-esque, your
feed for all their friends to marvel at.
signup form will blend more into Facebook’s overall look.
Click Save and wait for confirmation that your changes have been
saved. Now, you can navigate to your page and verify that the form has
been added and looks as expected.
8

9. Google+ merge tag Tumblr merge tag
Google+ app aims to make sharing on the web more like sharing in Tumblr is a great resource that lets you effortlessly share things with a
real life. When users click +1, it lets them share that content with the broad range of users. It provides a different way to reach out to a group
circles they’ve set up in Google+. It’s a great way to reach a broader of readers and followers that may not be linked to you through any other
audience with your campaign. social networks.
Our Google +1 option lets your subscribers +1 the campaign and share To add an option to share the campaign on Tumblr just add the
it with their circles. Simply place the *|GOOGLE:PLUSONE|* merge tag *|TUMBLR:SHARE|* merge tag to the body text of your campaign, and
anywhere in your campaign, and it’ll turn into the +1 image. you’ll see the little Tumblr icon appear.
Then, when a subscriber clicks the icon in your email, they’ll be taken
to campaign archive as they were with the Facebook like and Google+
buttons. Clicking the icon again brings up the share dialog box, which
allows them to confirm that they do wish to share the campaign on
Tumblr.
When a subscriber clicks the +1 button, they’ll be taken to the
campaign archive page. A window will pop up showing how many times
the campaign has already been shared on Google+. They’ll have to click
the +1 button here to confirm and send the information to Google+.
The post on Tumblr can be customized with a name and description of
the campaign archive link. Once the Create post button is clicked, it’ll
be added to their Tumblr feed.
The Google+ merge tag can also be added to any RSS campaigns that
you’ve set up to allow your readers to +1 individual items. Simply add
the merge tag *|RSSITEM:PLUSONE|* to the campaign.
9

10. Tracking likes, tweets and comments Tracking tweets
Now that you’re sharing your MailChimp campaigns on Twitter, MailChimp’s Twitter stats allow you to watch as your campaigns gain
Facebook and other social sites and giving your readers the option to momentum in the Twittersphere. The Twitter stats are located in the
do the same, you probably want to know how many other people are same place in the reports as the Facebook stats. Click the Reports
tweeting and liking them too. This info helps you understand what kind tab in your MailChimp dashboard, and you’ll see a list of all your
of content excites your readers and their friends. It can show you who campaigns. Select a campaign and click Social Stats.
your loyal fans are and what social networks they use the most.
Tracking likes and comments
MailChimp’s Social Stats allow you to watch your campaigns make
their way around Facebook. To find out how many people like your
campaigns, click Reports in your MailChimp dashboard. Select a
campaign and click Social Stats.
You can see how many times your campaign has been tweeted and
retweeted under Twitter Activity on the Social Stats page. You can also
see who did the tweeting and a timeline of all tweets generated for the
campaign.
It’s good to note that only tweets that include our EepURL link for your
campaign are included in this report, so you might even have even more
tweeting going on than you think.
The like stats are located under Facebook Activity and organized by
subscriber. You can see how many times each subscriber liked your
campaign, and how many other likes they generated. For example,
if Ben liked your campaign once, and five of his friends saw your
campaign in his feed and liked it too, then you’ll see one Like for Ben,
and five Friends Who Liked by his name.
We also keep track of all comments on your campaigns via our Face-
book Comments integration.
10

11. Make Your
Campaigns
More Social
If you’re a power social-media user, then why not customize your After add your content in the main column, you can click the Popup
campaigns based on your social-media presence? We make that Preview button to see what the newsletter looks like with your Twitter
easy with our merge tags, which can pull in content to customize info pulled into the side column.
any campaign you create. And with our AutoConnect templates that
automatically pull content from your Facebook Twitter, Yelp, Etsy,
iTunes, and Amazon accounts (just to name a few), customizing an
entire campaign with one click is simple. You can use these to promote
your business on social networks— all from within MailChimp.
AutoConnect templates
To create a campaign using an AutoConnect template, simply choose
the AutoConnect option from the list of templates in step 3 of the
Campaign Builder. From there, select the template you want to use in
the campaign.
Twitter template
MailChimp’s Twitter template pulls all the important info from your
Twitter page right into your email campaign.
We’ll pull in your Twitter background, icon, and user stats, along with
your five most recent tweets. This template provides a way for you to
promote and expand your Twitter presence. It can give your MailChimp
subscribers an idea of what your tweets are like, and encourage them to
follow you there too. The sections are editable, and there’s plenty room
to write a note to your fans.
11

12. Facebook template When your recipients receive the campaign email, they’ll be able to
click Am I Attending? and view the invite directly on Facebook to RSVP.
If you’re reading this guide, the odds are pretty good that you already
If you edit your event details on Facebook prior to sending this
have a Facebook page set up. If you have a Facebook fan page, then
campaign, you’ll have to refresh the campaign to see your event detail
you can use MailChimp’s Facebook template to bring your subscribers
changes. To do so, click on change template and reselect the Facebook
to that page, starting conversations there. Our template helps you do
Events AutoConnect template.
just that by pulling in your profile information, friend list, recent posts,
and more. Etsy template
Etsy is an online community and marketplace for people who love
handmade goods. Etsy artists can benefit from an email newsletter
because it’s a quick and effective way to update fans about items in
your store, and encourage them to spread the word about your crafty
things. You might send out a weekly newsletter that features new
listings, or you can pull certain items from your store to send themed
newsletters for holidays or events.
MailChimp’s Etsy template automatically pulls in your recent listings,
so you can email shop updates to loyal buyers without doing any hard
work. Once you select the Etsy template, we’ll ask for your store name.
If you have sections defined in Etsy, we’ll ask which section to pull
from. If you don’t, we’ll just pull in your featured listings.
Every section in this template is editable, including the sharing links.
Click Popup preview to see what your campaign will look like when you
send it. The template’s look and feel is similar to Facebook’s, so your
subscribers who follow you there should instantly recognize it.
Facebook Events template
If you use Facebook to invite your friends and customers to events you
In the template we’ll include your Etsy store banner and shop
can now send that invite through MailChimp. Just select the Facebook
announcement. For each item listed, we’ll display an image, title
Events template from the AutoConnect page. We’ll show you all the
and price. As with the other templates, each section is editable. The
events that you have on your profile and your pages, so you can select
sections are also repeatable, so you can add up to 15 listings. To add or
the event that you want to send via email.
delete items, just click the green plus sign or red X in the bottom-right
corners.
Once selected, we’ll populate your Template with details from your
Facebook Event page.
When you’re ready, click Popup preview to see what your Etsy email will
look like in the browser.
12

13. iTunes template Yelp template
When people discover great music, they like to share it. Our iTunes Does your business have great reviews on Yelp? Would you like to get
template makes it easy for artists to share their music and let their more reviews from your loyal newsletter subscribers? MailChimp’s Yelp
subscribers pass it along. Use our iTunes template to announce a new template highlights your positive reviews and encourages readers to
record or song, or even just to remind people about your music. write about your business.
To connect to iTunes, we’ll ask you for your artist name. We’ll find your If you’re using the template for the first time, we’ll prompt you to
available albums, and you can select the one you’d like to include in connect your MailChimp account to your Yelp account, using your
the campaign. From there, we’ll pull your name, album title, track business phone number (which Yelp requires). We’ll include the Yelp
listing, price, a link to purchase on iTunes. There’s a designated space logo and pull in your company info, category on Yelp, Yelp rating, and
for a message to your fans, and space for you to plug in a review or one recent five-star review to show you off. We’ll provide a link to read
testimonial from iTunes. more reviews, and a link for your subscribers to review your company.
Each section is editable, so you can swap out reviews and customize
the content to your liking. As always, click Popup preview to see what
the email will look like after you send it.
Add or remove songs if the track listing doesn’t look quite right. Just
click the green plus sign or the red X.
Click Popup preview to see what your campaign’s going to look like. We
automatically include a like button, so your friends can pass it around
on Facebook.
13

14. Eventbrite integration Flickr integration
Flickr is a popular network for amateur and professional photographers.
If you don’t use Facebook Events, MailChimp can still help you get the
It’s also a great place for businesses to upload photos from events or
word out about your parties, fundraisers, and other events. Eventbrite
product photos and let their community connect with them. We make
is an event-management tool that’s integrated with MailChimp, so you
it easy to connect your Flickr photos to your MailChimp account, pull
can build your events there, and then design and deliver awesome
them into your image gallery and use them in your campaigns.
invitations in MailChimp. Here’s how to do it:
When you’re editing your campaign and want to add images, click the
Create an event in Eventbrite.
image icon in the editor’s toolbar.
Log in to your MailChimp account and create a campaign. When it’s
time to select a template, choose the Eventbrite AutoConnect template.
In the Image properties box, click Browse gallery. Click the Flickr
Images button at the top. Now you can authorize MailChimp to access
your Flickr account. If you’re not logged into Flickr, you’ll do that before
authorizing. Now, search for the photos you need.
When you upload photos to Flickr, you can tag them with keywords to
help you find them later. If you don’t tag your photos or can’t remember
what terms you might have used, click the View all photos button to
bring up your most recent photos.
Simply click Import to pull an image into your MailChimp photo gallery.
Once you’ve imported the photos you want to use in your email, click
Click Connect to Eventbrite, enter your API key (you can find that in Settings at the top of the gallery window to get some more info about
your Eventbrite account settings), and we’ll automatically connect the your images. You can sort them by List view (the same way you might
two accounts. see them displayed in a directory on your computer) or a grid of
thumbnails. You can also display the file name and size, as well as the
Select the event you want to import into MailChimp, and we’ll give date.
you a pre-built template, with all the event details ready to go—with a
Google map to boot. When you’re finished adding Flickr images to your campaign, remember
to scale them down to dimensions that fit your template.
Now you can have some fun with MailChimp’s design features. Once
you have an excellent-looking invitation, send it like you’d send any
other campaign.
14

15. Merge tags *|SOCIALCONNECT:FACEBOOK|*
Our social merge tags give you lots of flexibility when it comes And this one for Facebook only.
to customizing your campaigns based on which social sites your
subscribers use most.
Video merge tags
Sharing videos with your subscribers in your campaign is a fun way
Twitter merge tags to entertain and interact with your list. But unfortunately, embedding
videos into HTML email is unreliable and can be dangerous. In fact,
If you want to include some Twitter content in your email but the
viruses sometimes disguise themselves as embedded videos, so most
Twitter- themed template is a little much for you, try mixing and
email and anti-virus programs seem them as a threat and block the
matching these options:
player files.
*|TWITTER:FULLPROFILE|*
This merge tag pulls in the background from your Twitter page, your Since we know some users still want to send videos, we’ve made it
avatar, your follower count, a follow button and recent tweets just as our possible (and easy to do). Our video merge tag automatically generates
AutoConnect Twitter template would. a screenshot of the embedded video in its player, which will link to the
*|TWITTER:PROFILE|* location of the video online. The video won’t play directly in the email,
but instead opens into a new window.
This one brings in your background, avatar, follower count and a follow
button. It won’t pull in recent tweets.
Here’s how to do it in two quick steps:
*|TWITTER:TWEETS(NUM)|*
Remove (NUM) from this tag and replace it with the number of tweets Get the video ID for the video you want to use from the site where the
you want to see on your campaign. For example, if you want five recent video’s hosted (if it’s not currently hosted anywhere, take a moment to
tweets, use *|TWITTER:TWEETS5|*. You can use this in combination upload it).
with *|TWITTER:PROFILE|* to really customize what you’re sharing with
your recipients. Can’t find the ID? A video ID consists of letters and/or numbers,
*|TWITTER:TWEET [$text=my custom text here]* depending on the service provider. You’ll find it in the URL of the site,
In order to include your own custom text (as opposed to the subject at the top of the browser window. Occasionally, the video ID will be
line of your newsletter) in your Tweet, use this merge tag. It’s important presented within a long URL. If this is the case, the video ID ends
that you be aware of the following: No quotes, “$text” needs to be before a question mark.
lowercase, and the space between Tweet and [$text...] is intentional
and required. Copy the video ID into the appropriate video merge tag:
*|YOUTUBE:VIDEO_ID|*
*|VIMEO:VIDEO_ID|*
Facebook merge tags
*|BLIPTV:VIDEO_ID|*
Mix and match these Facebook merge tags for a customized Facebook
*|VZAAR:VIDEO_ID|*
campaign.
For example, here’s the YouTube merge tag after we included a video ID:
*|FACEBOOK:FULLPROFILE|*
*|YOUTUBE:J---aiyznGQI|*
This tag pulls your Facebook profile and wall posts, just as our
We even give you the ability to control the image size with this merge
AutoConnect Facebook template would. tag:
*|FACEBOOK:PROFILE|* *|YOUTUBE:video_id:max_width|* or *|BLIPTV:video_id:max_width|*
This one pulls your Facebook profile without wall posts. All you have to do is change max_width to a number in pixels. However,
*|FACEBOOK:POSTS(NUM)|* this merge tag only works if you want your image to be smaller than your
original screenshot size. That number will be ignored if it is larger than
And this one includes your Facebook posts. Just replace the NUM with
the original size.
the number of posts you’d like to include.
Now you’re all set with your video. MailChimp will find the video, grab
SocialConnect merge tags a still image and overlay some video-control elements to make it look
official.
Chances are, some of your newsletter subscribers have
Twitter and Facebook accounts but aren’t following you there.
*|MC:SOCIALCONNECT|*
Use this merge tag to link to Facebook and Twitter.
*|SOCIALCONNECT:TWITTER|*
Use this one to link to Twitter only.
15

16. Connect
With Your
Subscribers
There are real people behind the email addresses on your list. Every time you log in to MailChimp, you’ll see a news feed that’s
MailChimp can help you get to know those people, connecting with customized for your campaigns. We’ll let you know about new
them based on their interests, location, social networks, and more. subscribers, unsubscribes, comments, and more. The best part is
If you know who your subscribers are, you can send them stuff that’s you’ll see your subscribers’ faces along with the updates, to make the
actually useful. Pro-tip: People like useful stuff. experience a little more human.
Chimp Chatter keeps track of a lot of stuff, some of which you may not
Chimp Chatter care about, which is why you can customize it to your preference. Does
Chimp Chatter gives you all your email news in one place. From
it hurt your feelings when someone unsubscribes? Uncheck the box.
customized campaign updates to seeing your subscribers actual faces,
Do you enjoy obsessing over every Facebook comment? Check the box.
from unsubscribes to Facebook comments, Chimp Chatter conveniently
Make Chimp Chatter work for you.
keeps track of your campaign and subscriber activity in your MailChimp
dashboard.
16

17. MailChimp’s mobile web app makes it easy to manage your lists and Once you’ve purchased the SocialPro plan, you can go to the Lists tab
view your reports from wherever you are. If you log in to MailChimp from and get to work under the View list option.
a mobile device, you’ll automatically access our mobile app, where you
can then view Chimp Chatter to learn the latest about your campaigns.
SocialPro
With the information pulled in by SocialPro, you can send targeted
SocialPro is an add-on feature in your MailChimp list. It helps you campaigns to customers who follow you on Twitter and Facebook or
learn more about your customers so you can write better, more relevant segment by age, gender, social network usage, influence, and more.
content for them. You’ll be able to sync your lists with social and
demographic data to enhance your subscriber profiles. As new users Gravatar integration
sign up, their information will be added to your account as well.
Gravatar is “an image that follows you from site to site appearing
beside your name when you do things like comment or post on a blog.”
To purchase SocialPro and start gathering information in the Account
Anyone can upload their own Gravatar—lots of bloggers and frequent
tab from your dashboard, click Add-Ons and find SocialPro.
commenters have them. MailChimp and Gravatar are integrated, so if
anyone on your list has a Gravatar, it’ll appear in their profile when you
Click Select list, and choose the list you want to add SocialPro to.
click their name from your list. It’s fun to learn what your subscribers
look like, isn’t it? Here’s our fearless head of community, Amanda:
If the subscriber doesn’t have a Gravatar, we’ll search for an avatar on
Twitter, Facebook and LinkedIn as a backup—but only if Social Pro is
activated.
17