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Impact of social media on tourism ppt
1. IMPACT OF SOCIAL MEDIA ON
TOURISM
PRESENTED BY
SACHIN ACHAR
MAHESH WADDE
2. INTRODUCTION
⢠Social media is the modern tool for
marketers
⢠internet, mobile technology and smart
phones
⢠Social media and internet have proved to
be the most powerful tool
⢠information can reach a large number of
people in a short time.
3. OBJECTIVE OF STUDY
⢠To know the influence of social
media on tourism
⢠To understand the decision of
marketing activity on the tourism
industry
⢠To understand the survey of various
journals and researcher toward the
tourism
4. WHY SOCIAL MEDIA IS USED IN TOURISM?
⢠Social Mediaâs is communication
methods which provide information to
marketer
⢠There are applications such as Trip
Advisor, Virtual Tourist or social
networking sites as Myspace, or
Facebook
⢠word of mouth is powerful, social media
have made even more powerful for
tourism.
5. KEY SOCIAL MEDIA PLATFORM
⢠Blogging
⢠Social networking
⢠Chat room
⢠Video or photo sharing
6. SOME SURVEY RESULTS
â˘
According to the report of CWP journal,
in 2012 travel and the related activities of
tourism
⢠According to Google survey
⢠TripAdvisor Global Report, 2013
⢠According to Travel Daily News 2012
7. INDIAN SCENARIO
⢠Andhra Pradesh has become the
top tourist destination in the
country
⢠â Bid and Winâ Facebook contest
aimed at making Brand Goa
popular on social networking site,
⢠Twitter has been an aggressive
medium for Kashmir Tourism
⢠Kerala tourism monsoon campaign
in Facebook
8. ADVANTAGES
â˘
social media works in a real time situations.
⢠Where the social media covers a wide range of possibility and audiences
⢠Social media in tourism is a creative way to allow the people to give ideas
⢠Social media had become a great extent alternative to word-of-mouth
advertising
9. DISADVANTAGES
⢠Publishing obvious advertising copy is unacceptable in the social media world
⢠Every post on twitter is public and user has no control over what people say.
⢠Bad news go viral as easily as good news and can do unethical business
irreparable harm.
⢠Social media can be both an aid and a threat
10. CONCLUSION
⢠For successful business of tourism companies in the increasingly demanding
tourist market, it is necessary to consider new ways of promotional activities
and new forms of communication with the people