A presentation on online tools that can be used for publishing and aggregation of multiple social media channels.

1. Publishing and Aggregation
of
Social Media
Mahesh Patwardhan
Digital and New Media Consultant
maheshpatwardhan@gmail.com

2. Publishing and
Aggregating Tools
Today, the choice of Social
Media channels available is
simply mind boggling.
There was a time when you
could individually monitor, post
and keep track of them quite
easily.
Today, that’s not the case any
more.
If you are an active social
media person then you need
tools that will make this task a
lot simpler for you.

3. Publishing and
Aggregating Tools
There are many online tools
available that will allow you to
publish to multiple social media
platforms simultatneously.
You can configure how many
and which channels you want
to post to at the same time
using these online tools.
Similarly, you can also
aggregate from multiple
channels using online tools.
Let’s take a look at a few
examples here.

4. PUBLISHING TO SOCIAL MEDIA

5. Ping.fm
This is a service which allows you to post to multiple social
media channels at the same time

6. Ping.fm Dashboard
The dashboard gives you an overall view of all the
services that you have configured to post to. You can
add/remove services from here. You can use the text box
provided to type in your message.

7. Ping.fm

8. Pixelpipe
Pixelpipe is another online tool that allows you to post to
multiple social media channels at the same time.

9. pixelpipe
You can categorize your destinations and then select
categories of destinations to upload your content to.

10. pixelpipe

11. Publishing from your mobile
You can upload photos, videos and text to all your social
media channels directly from your mobile.

12. ShoZu
ShoZu is a utility that you can install on your mobile and
use to upload your photos, videos or text directly from your
mobile to social media sites.

13. ShoZu
With ShoZu installed on your
phone you can upload photos,
videos and text directly from
your mobile phone to various
social media channels
You have the option of defining
one main destination and other
cc destinations. This way you
can upload your content to
multiple destinations at the
same time.

14. ShoZu
If you want to upload your
photos directly to flickr, you
can configure the ShoZu utility
to directly send a photo as
soon as you click, or you can
have it confirm the upload.
You can pick the photos you
want to upload to flickr and
send them.

15. Gravity – Twitter Client
Gravity is a twitter client that allows you to tweet directly
from your mobile.

16. Gravity
Twitter Client
Gravity is the first fully-featured
and native Twitter client for the
S60 platform.
It supports multiple accounts,
Twitter Search, Laconica,
Ping.fm, posting of pictures via
MobyPicture & TwitPic.
It has a good-looking interface.

17. Gravity
Twitter Client
The Gravity twitter client allows
you to use twitter from your
mobile exactly as you would
from any web based client .
You can send tweets, reply to
tweets, retwee, follow,
unfollow, search etc.
You can post to ping.fm
directly from this client by
preceding your message with a
‘p’.

18. AGGREGATING FROM SOCIAL MEDIA

19. friendfeed
Friendfeed allows you to aggregate all your posts that you
make across a wide selection of social media channels.

20. friendfeed
There are many services that
you can choose to include in
your feed.
Once you add these feeds to
your service, every update that
you make to any of the
configured services will show
up in your friendfeed account.
You can subscribe to other
people’s feeds also.
You can search for keywords
and see the results that are
obtained by searching all the
available feeds.

21. netvibes
Netvibes allows you to set up a dashboard where you can
see all your posts on a single page.

22. Netvibes
There is a wide selection of
widgets and feeds available
that you can configure in
netvibes.
You could use it as a start
page where you can aggregate
news, weather, sports,
entertainment that you are
interested in following on a
regular basis.
You could configure social
media sites where you
regularly post so that you can
follow all your posts on a single
page in the form of a
dashboard.

23. In Conclusion…
In this document we looked at
some examples of how you
could use available online tools
to publish to multiple social
media platforms.
We looked at some examples
of how you could aggregate
your posts and track them
easily.
These tools will allow you to
organize your posting and
monitoring so that you can use
your time in an efficient and
productive manner.