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Career Achievements of  Mahesh Patel
Pantaloon Retail (I) Ltd:-  Central & Brand Factory Division ( Few of my Accomplishments) Fashion Show
Front Façade ( SOH) SOH:-  Month to month basis extra income Achievement:- Continuously achieved SOH target given by HO
Sharekhan  Space Selling to Sharekhan on weekends
Celebrity visit at Mall
Samsung Mobile  Space Selling to Samsung on weekends
Launch Brand Factory - Ahmedabad
Objective ,[object Object]
Demographics & Culture of Ahmedabad  ,[object Object],[object Object],[object Object],[object Object]
Location ,[object Object],[object Object],[object Object],[object Object]
Challenges for Brand Factory ,[object Object],[object Object],[object Object]
Launch Plan ,[object Object],[object Object],[object Object]
Launch Plan contd . . . .  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mass Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Print Ads Hoardings
Direct Marketing Initiatives ,[object Object],[object Object],[object Object]
Direct Marketing Initiatives contd. . . ,[object Object],[object Object],[object Object],[object Object]
Direct Marketing Initiatives contd. . . ,[object Object],[object Object]
Direct Marketing Initiatives contd. . . ,[object Object],[object Object]
Direct Marketing Initiatives contd. . . ,[object Object],[object Object]
Direct Marketing Initiatives contd. . . ,[object Object],[object Object],[object Object],[object Object]
Brand Factory Launch
Few Of More Activity Biker Rally on Launch Evening Launch Offer with Amul Milk Water Bottle distribution at Amusement Park
 
Marketing Learning  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Live concert of Dewang Patel
Shop & Drive Offer Winner
Big Time Promotion Shop & Drive   Shop & Drive – 14 th  Apr to 31 th  May   ,[object Object],[object Object],[object Object],[object Object],Analysis of Shop & Drive Duration –  Sale 9th March to 13th Apr. – 36 days 16,766,671 14th Apr. to 31st Apr. – 48 days 23,913,376 Variance ( Rise in the Sale after Promotion basis on 36 Days ) 7%
War of DJs & Talent Hunt
Model Hunt
Talent Hunt
Marketing Learning ,[object Object],[object Object],No Event  Date  No. of participants  No. of Audience  1 War of DJ 19-20th May 17 22000 2 Talent Hunt  26-27th May 48 18000 3 Model Hunt 2nd - 3rd June 108 17000         57000   Footfall Bill Covn. Acm Sale Bfr Events 3 weekends 20773 3219 15% 1200 3,772,069 During Events 3 Weekends 26466 3660 16% 1155 4,439,596 Variance 22% 12% 7% -4% 15%
Promotions  Star & Sitara
Promotions  F 123 – galaxy  Free Video game worth Rs. 40/-  at  123 the play zone FREE
Promotions Spoon Shop worth Rs.1000 and get one Masala Dosa Free at Spoon
Weekend Activities DJ
Weekend Activities Tattoo
Weekend Activities Portrait Making
Weekend Activities Who is next …
Weekend Activities I am also waiting …
Weekend Activities Numerology & Palmist
Weekend Activities Please Help me …
Weekend Activities Family show …
Marketing Learning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Learning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VM Learning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Operations effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EOSS
Challenges faced & Learning from EOSS
Learning's ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Learning's
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shortcomings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Areas of Improvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Spencer’s Retail Ltd ( Few of my Accomplishment) Hyper Launch  at  Ahmedabad
TV star visit Activities ,[object Object]
SOH through New Concept on west Region Client:- Whirlpoool Stores:- 4 hyper and 40 Super market ( West Zone) SOH Revenue:- 13.5 Lacs  Duration:- 3 Month
Launch Plan  VADODARA HYPER
Why? ,[object Object],[object Object],[object Object]
Pre Launch  Launch Day  Post Launch
Pre Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pre Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pre Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre Launch ,[object Object],[object Object],[object Object],[object Object]
Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Post Launch ,[object Object],[object Object],[object Object]
Post Launch ,[object Object],[object Object]
Post Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Post Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Post Launch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Baroda Hyper Launch
Vadodara Hyper Launch
In-store Activities during launch
Overwhelming Response from Barodian ,[object Object],[object Object],[object Object]
 
 
 
 
[object Object],[object Object],[object Object]
 
Reliance BIG Entertainment( BIGFlix) (Few of my Accomplishments) Live on 93.5 S F.M What is BIGFLIX?
Winner - Saturday Winning One month Free Subscription.
Registration Desk BIG Cookery Carnival
28, 29 & 30th August Moracha Against Piracy - 3 days  Special Coverage by CNBC Awaaj
Moracha against Piracy
Emphasizing BIGFlix over the Piracy Market  Sir, we have original CD & UNLIMITED Movie plan. Piracy owner selling his CD and BIGFlix team explaining the plan of unlimited Movie to Customers
RWA Activity
Times Ahmedabad Festival ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank God! Its Friday
RJs Devaki and Mishkka ,[object Object],Let’s Rock BIGFlix
Different Game with Customers ,[object Object],[object Object],Expected Crowd:- 100 people Crowd:- 300 people Note:- it was one of the best OB activity in Ahmedabad. We  got more crowd than what we expected.
Winner   Prize Sponsor:- Radio One Winner:- 25 Customer Radio one RJs played different game and they gave away 25 Gift Hampers to our Customers. Footfall increased considerably and it was the only store to achieve 103% target for the month of  April.
We Know, what you can do this summer Offer:-  We know what you can do this summer Offer For:- New Customers and Renewal on 6M and 12 M Plans only Duration: till 31 st  May Objective:- to acquired members for the higher level plan from 1month and 6 months.  Vouchers:- Couple Movie Tickets, Travelport holiday and VLCC
We Know,  what  you can  do this  summer
Ghoomne Chale offer insert for Post Paid customers of RCOMM. Offer:-  Ghoomne Chale offer Offer Only for Reliance Post paid and Data Card customers of Ahmedabad and Gandhinagar Target Clientele:- 60,000 Duration: till 31 st  May Objective:- to promote and acquired Reliance mobile and data card customers by giving special offer to them. About the Activity:- we design the special offer for the reliance mobile and data card customer. We have inserted 60000 leaflets. BIGFlix will reach to 60000 touch point by this activity.
Ghoomne  Chale  offer  insert for Post Paid customers of  RCOMM.
Kotak Mahindra Bank HNI Customer Offer Offer:-  15% Off on Qtrly Subscription  Offer For:- KMB HNI Customers offer  Duration: till 31 st  May Objective:- to reach the HNI Clients of KMB and get acquisition. About the Activity:-  Kotak Mahindra Bank is doing affinity booklet for their (5000) HNI customers. There would be different outlet where KMB HNI customer will get privilege than other customers at selective Outlet.
Kotak Mahindra Bank HNI Customer Offer
Recreating the Number Magic in Ahmedabad, Chennai & Mumbai  Mirror Full housie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Print Ads
 
Thank You

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