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[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
Scope of Managerial Economics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Basic problems of an economy ,[object Object],[object Object],[object Object]
Fundamental Concepts Managerial Economics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Demand Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Determinants of demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Law of demand ,[object Object],[object Object]
Why demand curve slopes downwards ,[object Object],[object Object],[object Object],[object Object]
Market Demand Curve ,[object Object],[object Object],[object Object],D Price Quantity
Exception to the law of demand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Elasticity ,[object Object],[object Object],[object Object],[object Object]
Types of Elasticity of demand ,[object Object],[object Object],[object Object],[object Object]
Price elasticity:   p =%  Q/%  P ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Look at the Extremes ,[object Object],[object Object],[object Object],P Q P Q E p    0 D D
Relatively Elastic vs. Inelastic Demand Curves Q 1 Q 2 Q 2 ’ P 1 P 2 D’ D D’  is relatively more elastic than  D P Q
Point Elasticity Formula ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Q Q 1 P 1 D
Point Elasticity Formula ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Q Q 1 P 1 D
Example: Q=56-0.002*P ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Q 22 17k D
Arc Elasticity Briefly, arc elasticity is simply an average elasticity along a range of the demand curve.
Arc Elasticity Formula ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Q Q 2 P 2 P 1 Q 1 Avg.  responsiveness D
Example Q=56-0.002*P ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Q 22 17k D 24 16k
Factors influence Price elasticity of demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managerial Applications of Price elasticity of demand ,[object Object],[object Object],[object Object],[object Object]
Income Elasticity of Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Values for Income Elasticity (   ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cross Price Elasticity (E XY ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OBJECTIVES OF SHORT TERM DEMAND FORECASTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OBJECTIVES OF LONG-TERM DEMAND FORECASTING ,[object Object],[object Object],[object Object]
METHODS OF DEMAND FORECASTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Supply Curve ,[object Object],[object Object],[object Object],Price Quantity S 0
Supply Shifters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Supply Function ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Change in Quantity Supplied 20 10 B A 5 10 A  to  B :  Increase in  quantity supplied Price Quantity S 0
Change in Supply S 1 8 7 S 0  to  S 1 :  Increase in supply 6 Price Quantity S 0 5
Producer Surplus ,[object Object],Price Quantity S 0 Producer Surplus Q * P *
Market Equilibrium ,[object Object],[object Object],[object Object]
Equilibrium Price and quantity  Price Quantity S D 8 7
If price is too low... Price Quantity S D 5 6 12 Shortage 12 - 6 = 6 6 7
If price is too high… Price Quantity S D 9 14 Surplus 14 - 6 = 8 6 8 8 7

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Demand Analysis

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  • 17. Relatively Elastic vs. Inelastic Demand Curves Q 1 Q 2 Q 2 ’ P 1 P 2 D’ D D’ is relatively more elastic than D P Q
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  • 21. Arc Elasticity Briefly, arc elasticity is simply an average elasticity along a range of the demand curve.
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  • 35. Change in Quantity Supplied 20 10 B A 5 10 A to B : Increase in quantity supplied Price Quantity S 0
  • 36. Change in Supply S 1 8 7 S 0 to S 1 : Increase in supply 6 Price Quantity S 0 5
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  • 39. Equilibrium Price and quantity Price Quantity S D 8 7
  • 40. If price is too low... Price Quantity S D 5 6 12 Shortage 12 - 6 = 6 6 7
  • 41. If price is too high… Price Quantity S D 9 14 Surplus 14 - 6 = 8 6 8 8 7