1. WEB STRATEGY PLUS
client name here

2. WEB STRATEGY PLUS
client name here

4. WHAT ARE YOUR GOALS

5. WHAT ARE YOUR GOALS
we can get you there

7. more than 1/3
of the world’s population is on the Internet.
SOURCE: ICT FACTS & FIGURES, 2011

8. more than 1/3
of the world’s population is on the Internet.
SOURCE: ICT FACTS & FIGURES, 2011
FACT: the internet has fundamentally changed the way people find, discover,
share, shop, & connect.

11. FACT: marketers are shifting their budgets away from
“interruption” advertising.

12. FACT: marketers are shifting their budgets away from
“interruption” advertising.
86% OF PEOPLE SKIP T.V. ADS
46% OF PEOPLE DECLINE IN TRADE SHOW SPENDING
44% OF PEOPLE NEVER OPEN DIRECT MAIL

15. FACT: the average budget spent on company’s blogs
and social media has nearly tripled in three years.

16. FACT: the average budget spent on company’s blogs
and social media has nearly tripled in three years.
inbound marketing costs 61% less per lead than traditional, outbound marketing
inbound marketing tactics don’t just generate leads, they generate revenue.

17. Social media & blogs generate real customers.
social media & blogs generate real customers
% OF CHANNEL USERS WHO ACQUIRED A
62%
CUSTOMER THROUGH THIS CHANNEL
60% 57%
52%
44%
40%
20%
0%
Company Blog LinkedIn Facebook Twitter
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012

18. Social media & blogs generate real customers.
social media & blogs generate real customers
% OF CHANNEL USERS WHO ACQUIRED A
62%
CUSTOMER THROUGH THIS CHANNEL
60% 57%
52%
44%
40%
20%
0%
Company Blog LinkedIn Facebook Twitter
SOCIAL MEDIA CLICK THRU
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012

19. Social media & blogs generate real customers.
social media & blogs generate real customers
% OF CHANNEL USERS WHO ACQUIRED A
62%
CUSTOMER THROUGH THIS CHANNEL
60% 57%
52%
44%
40%
20%
0%
Company Blog LinkedIn Facebook Twitter
SOCIAL MEDIA CLICK THRU
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
US Internet users spend 3X more minutes on blogs & social networks than on
email
Social media use in the U.S. has increased by 356% since 2006.

20. 57% of SMBs say social media
57% of SMBs say to their business.
is beneficial social media is beneficial to
their business.
VERY
BENEFICIAL
DO NOT USE 27%
33%
SOMEWHAT
NOT VERY BENEFICIAL
BENEFICIAL 30%
10%
SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010

21. 57% of SMBs say social media
57% of SMBs say to their business.
is beneficial social media is beneficial to
their business.
VERY
BENEFICIAL
DO NOT USE 27%
33%
SOMEWHAT
FACT Social media has real business
NOT VERY
BENEFICIAL
10%
BENEFICIAL
30%
value.SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010

22. 57% of SMBs say social media
57% of SMBs say to their business.
is beneficial social media is beneficial to
their business.
VERY
BENEFICIAL
DO NOT USE 27%
33%
SOMEWHAT
FACT Social media has real business
NOT VERY
BENEFICIAL
10%
BENEFICIAL
30%
value. SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010
63% of companies using social media say it has increased marketing
effectiveness—among other benefits.
social media conversations actively influence purchases.

25. BLOGGING

26. BLOGGING
57% of marketers acquired customers from blogging
companies that blog more than 20x a month receive 5x more traffic than those
that blog less than 4x a month
companies that blog have 97% more inbound links

29. BLOG

30. BLOG
design
content
keyword

31. FACEBOOK

32. FACEBOOK

33. FACEBOOK
“People share, read and generally engage more with any type of content when
it’s surfaced through friends and people they know and trust.”

34. Facebook is effective for B2C customer acquisition.
Facebook is effective for B2C customer
acquisition B2B
B2C
80% 77%
% of channel users this channel who
65%
acquired a customer through 60%
60% 55% 55%
51%
43% 40%
40%
20%
0%
LinkedIn Company Blog Facebook Twitter
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012

35. Facebook is effective for B2C customer acquisition.
Facebook is effective for B2C customer
acquisition B2B
B2C
80% 77%
% of channel users this channel who
65%
acquired a customer through 60%
60% 55% 55%
51%
43% 40%
40%
20%
0%
LinkedIn Company Blog Facebook Twitter
1 out of every 7 minutes
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
online is spent on Facebook.

36. Facebook is effective for B2C customer acquisition.
Facebook is effective for B2C customer
acquisition B2B
B2C
80% 77%
% of channel users this channel who
65%
acquired a customer through 60%
60% 55% 55%
51%
43% 40%
40%
20%
0%
LinkedIn Company Blog Facebook Twitter
1 out of every 7 minutes
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
online is spent on Facebook.
70% of Facebook news consumers follow links posted by FRIENDS or FAMILY
93% of US adult Internet users are on Facebook.
Facebook has become the preferred way of sharing content, second only to email

37. HOW WE DO
how we utilize this powerful tool

38. HOW WE DO
how we utilize this powerful tool

39. https://www.facebook.com/DonAslettsCleaningCenter?ref=ts&fref=ts

40. https://www.facebook.com/DonAslettsCleaningCenter?ref=ts&fref=ts
DESIGNED TO SELL YOU

41. https://www.facebook.com/DonAslettsCleaningCenter?ref=ts&fref=ts
DESIGNED TO SELL YOU
call to action
custom design
custom tabs

42. https://www.facebook.com/DonAslettsCleaningCenter?ref=ts&fref=ts
DESIGNED TO SELL YOU
call to action
custom design
custom tabs

44. PROMOTING

45. PROMOTING
targeting PPC ads
contests and promotions

48. TWITTER

49. TWITTER
1/3 of monthly Twitter users are 25-34 years old
US Twitter users are more educated than the general population.
US Twitter users have higher incomes than the general population.
44% of marketers acquired customers from Twitter
Companies that use Twitter average 2x more leads/month than those that do not.

51. TWITTER FEEDS

52. TWITTER FEEDS
monitor
interact

54. FIND YOUR CONSUMER

55. FIND YOUR CONSUMER
research #hashtags
set up automation for instant connections

58. PINTEREST

59. PINTEREST
Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube
combined.
Females are greatly overrepresented on PINTEREST.
Females make up over 80% of consumer spending

61. PINTEREST

62. PINTEREST
create boards
create pins
gain followers

63. LINKEDIN

64. LINKEDIN
LINKEDIN

65. LINKEDIN
LINKEDIN
LinkedIn is a powerful platform for developing
relationships, building

68. LINKEDIN

69. LINKEDIN
how this tool helps your business

71. GAME PLAN

72. GAME PLAN
Create business profile
• Join industry related groups
• Setup related RSS content feed for the group
• Create following

74. Website Design & Development

75. Website Design & Development
Need a website design or
redesign for your business?
We can help build a custom
website to meet your unique
business needs.
Capable of building websites on
many CMS platforms such as:
Adobe Business Catalyst,
Wordpress, and more.
Options include
E-Commerce
Lead Generation
Customized Forms
Multi media capable
Mobile friendly
Email marketing intergration
Galleries
Custom Forms
Social Media Integration
And Much More!

78. You’ve already invested a lot of time and money producing your
videos so why not give your YouTube channel a professional look to
match? We can help achieve a consistent look and feel to increase
potential YouTube channel subscribers.
Installation of custom design
Channel Management
Set up business details
Setup theme and links
Import all videos into YouTube platform
•
YouTube icon installed on all Social Media platforms

81. fact
Google is the new Yellow Pages.

83. FACT
Ranking high on search
engines is no longer

84. FACT
Ranking high on search
engines is no longer
Many Americans begin their purchasing
experience by doing online research to
compare prices, quality, and the reviews of
other shoppers.
Even if they end up making their purchase in
a store, they start their fact-finding and

85. EMAIL MARKETING
WE CREATE A DYNAMIC CRM FOR OUR CLIENTS

86. 59%
of B2B marketers say email is the most effective channel in
generating revenue.
$$$
EMAIL MARKETING
WE CREATE A DYNAMIC CRM FOR OUR CLIENTS

88. EMAIL MARKETING

89. EMAIL MARKETING

90. EMAIL MARKETING
Your email database is priceless and building this list is so important
for potential sales. We can help you design and implement the best
Email marketing strategy for your business.
•
Installation of custom template design
•
Integrate your email distribution with Twitter and Facebook
•
Setup automation of your blog posts to email subscribers
•
Create and install multiple opt-in forms
•
Create first “welcome” email to get you started
•
Create multiple email lists for your company
•
Import current subscribers to platform
•
Training on Email Marketing strategies

91. Step 6: Content Distribution and Promotion
Step 1: Initial Consultation
We make sure that we are cross promoting
We dig deep to understand your business so we are
your content across the various channels
sure to create completely customized design and
online.
setup solutions.
Step 7: Community Building
Step 2: Competitive Analysis
Community building is organically growing
We research each client’s industry and develop a
your fans, followers and buyers through
strategy to win in their category.
engaging content. In addition, we offer setting
up a surveys to launching contests and special
Step 3: Design Media Platforms
promotional offers that will keep people
Our talented design team goes to work on your
coming back to your site.
creative and branding. We make sure to brand, or in
some instances re-brand everything, as people need
Step 8: Measuring, Analyzing, Adapting
to be able to readily identify with your social media
During this phase we analyze all the social
channels.
media marketing efforts. Have
we met our goals? This is where we
Step 4: Custom Setup of Media Platforms
evaluate and assess your social media
Our media experts will setup your social media
marketing efforts to see how you
platforms into SENDSocialMedia to provide the
should proceed.
specific results your business needs.
Step 5: Content Creation “Successful companies in social media act more like
The next step is to create content that is going to be party planners, aggregators, and content providers
shared and distributed across these social media than traditional advertisers”
channels. The content is driven via an editorial
calendar.

92. Social Media Design, Setup and Campaign Process
Step 6: Content Distribution and Promotion
Step 1: Initial Consultation
We make sure that we are cross promoting
We dig deep to understand your business so we are
your content across the various channels
sure to create completely customized design and
online.
setup solutions.
Step 7: Community Building
Step 2: Competitive Analysis
Community building is organically growing
We research each client’s industry and develop a
your fans, followers and buyers through
strategy to win in their category.
engaging content. In addition, we offer setting
up a surveys to launching contests and special
Step 3: Design Media Platforms
promotional offers that will keep people
Our talented design team goes to work on your
coming back to your site.
creative and branding. We make sure to brand, or in
some instances re-brand everything, as people need
Step 8: Measuring, Analyzing, Adapting
to be able to readily identify with your social media
During this phase we analyze all the social
channels.
media marketing efforts. Have
we met our goals? This is where we
Step 4: Custom Setup of Media Platforms
evaluate and assess your social media
Our media experts will setup your social media
marketing efforts to see how you
platforms into SENDSocialMedia to provide the
should proceed.
specific results your business needs.
Step 5: Content Creation “Successful companies in social media act more like
The next step is to create content that is going to be party planners, aggregators, and content providers
shared and distributed across these social media than traditional advertisers”
channels. The content is driven via an editorial
calendar.

93. Article Writing Service Survey
Need articles for your blog or website but not sure The Sign-Up form enables the creation of a custom
what to write? We provide a service to research your form, which can double as a survey, for users to fill
industry and create custom content for your out. You can download user information, input, and
business including Press Releases optimized for data from your leads at any time.
SEO standards.
Quiz
Contest Setup and Management The Quiz app enables you: to create custom quizzes
Distribute your campaign across multiple social which share their personalities with friends, create
networks - Collect data such as name, age, gender, custom questions, set up a scoring guideline, and
email address, mailing address. Publish your create categories, results be shared between users
campaign on your website and blog via an and on streams and feeds, compelling user’s friends
attractive interactive widget. to take the quiz as well
Sweepstakes Giveaways
Via our app you can create a custom entry form, Give away free products or product samples as a way
upload custom graphics, define eligibility criteria to generate buzz, introduce a new product, build
(by age and/or geography), randomly draw brand awareness or gather customer feedback.
winners, send notifications to participants and Distribute Coupons to drive traffic to your site,
download entry data. When users enter your encourage
sweepstakes, word spreads via friend invites, purchases, launch a new product or generate buzz.
Facebook newsfeeds and Twitter tweets. Word spreads via friend invites and Facebook
newsfeeds.

94. Content Marketing Services
Article Writing Service Survey
Need articles for your blog or website but not sure The Sign-Up form enables the creation of a custom
what to write? We provide a service to research your form, which can double as a survey, for users to fill
industry and create custom content for your out. You can download user information, input, and
business including Press Releases optimized for data from your leads at any time.
SEO standards.
Quiz
Contest Setup and Management The Quiz app enables you: to create custom quizzes
Distribute your campaign across multiple social which share their personalities with friends, create
networks - Collect data such as name, age, gender, custom questions, set up a scoring guideline, and
email address, mailing address. Publish your create categories, results be shared between users
campaign on your website and blog via an and on streams and feeds, compelling user’s friends
attractive interactive widget. to take the quiz as well
Sweepstakes Giveaways
Via our app you can create a custom entry form, Give away free products or product samples as a way
upload custom graphics, define eligibility criteria to generate buzz, introduce a new product, build
(by age and/or geography), randomly draw brand awareness or gather customer feedback.
winners, send notifications to participants and Distribute Coupons to drive traffic to your site,
download entry data. When users enter your encourage
sweepstakes, word spreads via friend invites, purchases, launch a new product or generate buzz.
Facebook newsfeeds and Twitter tweets. Word spreads via friend invites and Facebook
newsfeeds.

95. Evaluate your social media HOW:
success:
 Determine what customers and
 Increase brand awareness prospects are saying about your
company via social media monitoring
 Drive Leads in the pipeline
 Gather competitive intelligence
 Drive traffic to website
 Engage with customers and prospects
 Reduce customer service cost online
 Improve customer service  Build thought leadership through
 Improve customer retention and sharing relevant content
loyalty  Maximize reach of content and
 Increase sales messaging in social channels
 Support existing sales and marketing
WHAT IS YOUR BUSINESS GOAL? campaigns
 Support recruiting and retention
efforts.
 Build a customer community to
provide support and advocacy.

96. What are your business requirements?
Evaluate your social media HOW:
success:
 Determine what customers and
 Increase brand awareness prospects are saying about your
company via social media monitoring
 Drive Leads in the pipeline
 Gather competitive intelligence
 Drive traffic to website
 Engage with customers and prospects
 Reduce customer service cost online
 Improve customer service  Build thought leadership through
 Improve customer retention and sharing relevant content
loyalty  Maximize reach of content and
 Increase sales messaging in social channels
 Support existing sales and marketing
WHAT IS YOUR BUSINESS GOAL? campaigns
 Support recruiting and retention
efforts.
 Build a customer community to
provide support and advocacy.

98. QUESTIONS ?