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Oracle CRM Technology Overview
The Oracle CRM Technology provides Java-based infrastructure software that is used to develop e-business solutions such as Sales, Marketing, Service, eCommerce, Contracts, and Interaction Center applications. It offers a common platform for developing applications with HTML, XML, and Java. It also provides user-friendly screens for centralized3 setup and administration. This Web-based interface is called the System Administrator Console.
JTT components include the following Core Services:
Core Services comprise a number of basic infrastructure capabilities, which are shared across CRM applications. These offer lightweight Java service execution for session management, cursor reuse, transaction management,error handling, global search, auditing, and more.
Application Framework
The Application Framework separates UI look and feel from application logic and content. It is a set of standards, templates, and Java interface classes that are used to compose a CRM application. The framework can be divided into three layers: View, Controller and Model. Each layer has several components. The View layer is responsible for presenting data and receiving user actions. The Controller layer sends messages between the Model and View layers. The Model layer contains all business data and logic and communicates directly with data storage.
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The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
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5. Objective
• Global, consistent, streamlined,
and scalable campaign to
opportunity to quote processes
Approach
• Go Native – Go Fast
• Consolidation/Centralization
• Start Clean, Stay Clean
• Standards based Integration
• Drive value with BI
Global CRM Implementation
Optimizing Our Go-To-Market
Sales
Customer
Data
Marketing
Partners
7. The 5+1 Formula for CRM Success
Governance Process
Data Quality
& Integration
User
Adoption
Business Intelligence
Strategy
8. Oracle apps crm online training in banglore
1. Leverage existing ERP and CRM
assets
2. Establish a Single Instance for BI
3. Deploy best-in-class BI
technology stack
4. Deliver role-based intelligence
5. Create a culture of intelligence
9. Oracle apps crm online training in mumbai
Sales
• Executive , VP,
RM & Rep
Dashboards
• Territory Analysis
• Account Analysis
• Pipeline Analysis
• Lead Disposition
• Opportunity &
Forecast
Analysis
• Sales Activities
• Deal Alerts
• Win Ratio
Analysis
• Upsell /
Cross-sell /
Whitespace
Marketing
• Executive
Dashboards
• Budgeting &
Planning
• ROI & Spend
Analysis
• Pipeline
Contribution
Analysis
• List Building &
Segmentation
Analysis
• Campaign Lead
Analysis
• Campaign to
Deal Analysis
• Campaign
Effectiveness
• Campaign &
Event Analysis
• Opportunity
Source Analysis
IT
• Usage Metrics
• Time Metrics &
Analysis
• SR Analysis
• Project Analysis
• Patching
Analysis
One of the Largest Global Deployments of
• Siebel CRM 8.0 Analytics
• EBS R12 Analytics
Production Statistics
• 137 BI Subject Areas
• 6.8 Million Report Queries
• 3 TB Warehouse
Data Quality
• Data
Completeness
• DQ Trending
• Data Growth
• Data Profile
Alliances
• Executive
Dashboards
• Partner
Ordering
Analysis
• Partner
Effectiveness
• Channel
Management
10. Enterprise Reporting Architecture
EBS Global
Single Instance
SINGLE DATA DEFINITION
CUSTOMER
GLOBAL CORPORATE WAREHOUSE
BI Server
Ad-hoc
Analysis
Interactive
Dashboards
Detect &
Alert
Mobile &
Disconnected
Office
Integration Search Embedded
PRODUCT INDUSTRY GEOGRAPHY
Siebel CRM
Single Instance
Service
Single Instance
Planning &
Budgeting
External Data Sources
(e.g., D&B)
12. Advantages of BI Single Instance Deployment
Ad Hoc
Analysis
Executive
Dashboards
Operational
Intelligence
Performance
Management
360
Reporting
Analytics
Lower Cost
• Eliminated redundant data marts
• Standardized data definitions
• Standardized BI technology
• Shared infrastructure
• Economy of scale
• Maximum utility
Superior Solution
• Complete analytic capabilities
• Accessible to everyone
• Role-based BI apps
• Complete content
• Available 24x7
• High security
• 360° views
13. Success Factors
5
Focus on query performance6
4
3
2
1
Use pre-built applications to reduce costs
Power to the people – distribute the ability to create
Solid CRM transaction system and process foundation
Define and communicate BI strategy
Provide analysis and not just reports
23. Should you require any further
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