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Call: +91-9052666559
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2. Web Channel Experience Management
Content
1) Web Channel Builder Modules
• Product Catalog Module
• Sales & Transaction Module
• User Module
• Payment Module
• Content Management Module
2) Web shop Styling
3)Shopping Cart & Order
• Java Cart
• Back end cart
4) Product Configuration
5) Product Catalog
6) Payment Process
7) Trade
8) Web Services

3. Key Concept
The new SAP Web Channel Experience Management (WCEM) 2.0 is the latest
e-commerce solution offered by SAP. This Web solution was completely
reworked using Web 2.0 technologies and Java standards. The new WCEM 2.0
release completes B2C functionality and introduces basic functionality for B2B
scenarios, including contact login
(a function that allows users to log in as a representative of another business
partner, such as their company).
WCEM 2.0 delivers end-to-end processes for e-commerce, e-marketing,
e-service, and Web channel analytics on an extensible Web channel platform
including third-party solutions. Future releases will improve the B2B scenario.

4. SAP Web Channel Experience Management 3.0
Installation and Upgrade Information
Master Guide (Including Upgrade Information)
Entrance point for planning an installation in your system landscape
Installation Guide (Including Upgrade Information)
Detailed information, options, and procedures for installing this release
Configuration and Deployment Information
Customizing
Information about Customizing is available in the SAP Implementation Guide of
your SAP system
SAP Solution Manager Content
Information on how to access and use SAP Solution Manager content to
configure your applications according to business needs

5. Implications
Shift in negotiation power from Vendors to Customers
Evolution from ‘Relationship Management’ to ‘Total Experience Management’
New communications and interaction channels to manage on top of traditional
ones Greater needs for adaptability and responsiveness
Increase profitability and reduce your cost of sales and support
Improve customer experience, strengthening
customer loyalty
Expand market reach and prepare for growing
globalization
Reduce costs and increase profitability while
driving additional revenue

6. Web Channel
search product
forum
find product
buy product
online promotion
service
Ready-To-Run Solution Building On The Enterprise Ecosystem
Predefined best practice processes
Standard UI and navigation flow
Multi-language, multi currency
Run multiple applications on one platform
Fully tested application templates (security, accessibility,…)
Covered by maintenance contract

7. SAP Web Channel Experience Management Interactive User Interface
Benefits
Differentiate via excellent online customer experiences
Increase online conversion rates
Drive support traffic to lower-cost online channel
Grow customer loyalty
Interactive User Interface
Innovative interfaces leveraging Web 2.0 technologies to deliver
highly interactive shopping and support experience
Product presentations modes
provides customers with a variety of display modes for
the product catalog
Rich product detail view
provides a wide variety of product information including
images, attachments, multimedia files, etc.

8. Multi Channel Campaign Management
Segment customers
Create Campaign
View campaign e-mail
View campaign price
Add to cart
Buy product
Personalized Product Recommendations
Browse catalog
Search products
View product detail
View product recommendations
Add to cart

9. SAP Web Channel Experience Management Personalization
Benefits
Increase revenue via highly relevant cross and up-sell recommendations
Highly personalized experiences increase customer loyalty
Streamline delivery and management of recommendations via automated
processes
Robust personalization and product recommendations based on backend rules
and customer preferences
Personalization
To dynamically personalize customers’ Web experiences for more effective
interactions
Related products
Based on cross-selling rules and can be displayed as product recommendations,
personalized per customer segment or marketing profile

10. Loyalty Management
Earn Points
Sign up for loyalty program
Browse catalog
View bonus points per product
Buy product
Check point balance
Receive voucher per mail
Redeem Points
Browse catalog
Add to cart
Go to checkout
Redeem points
Buy reward product