1. 2013 Annual ABP
Conference
25th to 27th April 2013 ■ Wokefield Park, Reading
Sponsorship opportunities
Connect ■ Collaborate ■ Contribute
Doing more with less

2. About the ABP
“Championing the use of psychology to achieve effective & sustainable
performance for organisations & people at work”
The Association of Business Psychology (ABP) is a professional body representing a
community of practitioners and researchers who apply the principles of psychology to the
world of work. We define the term “Business Psychologist” broadly and as an inclusive title for
any individual with a demonstrable track record of applying psychology in an organisational
setting. Our members include Occupational and Organisational Psychologists as well as
professionals from other Psychology disciplines, HR, coaches, trainers and many more.
The ABP exists to:
■ Raise awareness of business psychology in industry
■ Engage with key individuals, entities and legislation that may affect work and
organisations
■ Provide thought leadership
■ Provide a forum for sharing knowledge and networking
■ Support the professional development of Business Psychologists
■ Ensure professional and ethical standards from our members
ABP Annual Conference 2013 “Doing more with less” Page | 1

3. The Conference
“Doing more with less: Thinking on the Edge”
Why people
This annual event is the only one of its kind,
as it is the only conference that provides
practitioners the opportunity to connect
and collaborate with like-minded people,
and contribute to the field of business
attend
psychology.
“Always mentally stimulating.
Great range of presentations, food
The theme for the 2013 Annual
for thought, inspiration to
Conference is “doing more with less”. The
challenge my thinking, or where to
event will explore what business
take my career next”
psychology can offer in a post-recession
era of efficiency drives and rationalisation.
“Finding out what's new in Business
Psychology”
We showcase the latest thinking from both
research and case studies. Our high-
profile Speakers come from the worlds of
“The chance to meet other
psychologists who practise - in
both industry and psychology to share
whatever capacity (independent,
their experiences and explore ideas. Last
in-house). It's just good to get their
year we welcomed Keynotes such as
views on the market, 'keep my
Baroness Susan Greenfield, and sessions
finger on the pulse”
covering the latest work in talent
management, including a case study from
John Lewis Partnership.
ABP Annual Conference 2013 “Doing more with less” Page | 2

4. Who attends
4%
8% Independent Profile
6% Consultant A large majority of our delegates run their
In-house
own consulting businesses or operate as
7%
independent Business Psychologists. A
63%
Academic further 20% of attendees work in-house for
13% HR professional large UK organisations or in some of the
world’s leading consultancies. Represent-
Other
atives from Academia and HR complete
the picture.
Experience
2%
17%
0-5
6-10 Our delegates are highly experienced
practitioners with a wealth of knowledge
12% 10-15
in their chosen fields. With most having
55%
Over 15
over 15 year’s experience, they are expert
N/A customers who know what they want.
14% They are also driven to understand the
latest developments in tools and services
from the industry’s leading suppliers.
Leadership development
Coaching 41%
56%
Work
Selection & assessment 38%
OD & change 34% Our experienced delegates typically work
Psychometrics 21% with leaders and Senior Managers. They
Employee engagement 14% primarily work in the areas of leadership
Training 14%
development, coaching, selection and
Talent management 13%
Research
assessment and organisational develop-
12%
Team effectiveness 11% ment and change. Many are also experts
Creativity & innovation 4% in fields such as employee engagement,
HR consultancy 3% psychometrics, training and talent
management.
ABP Annual Conference 2013 “Doing more with less” Page | 3

5. Why sponsor?
“The ABP conference was one of the best events I have been to both in
terms of atmosphere & productivity. I made some great connections at
the conference & continue to do business as a direct result”
Steve Johnson, Oxygen Insurance
The benefits What’s new
Exposure Having leading edge exhibitors and
sponsors is an integral part of the Annual
Raise your company’s profile within the
industry. Show potential clients what you ABP Conference, and much work has
can offer. been done to enhance the offering to
those attending the 2013 event. This
Network includes:
Connect with the delegates and build
relationships with existing and potential ■ New and larger venue with dedicated
customers. exhibition area
■ Comprehensive exhibition facilities,
Promote with an on-site venue team
Showcase your products and services. Use
■ Larger exhibition stand spaces at the
the Conference to launch your latest
heart of the Conference thoroughfare
offerings and let delegates know what’s
new. ■ An expert Marketing and PR team
dedicated to promoting the Annual
Engage Conference and those involved across
all platforms
Discuss and engage with delegates about
their needs and how your services can ■ Complimentary delegate passes that
meet them. can be given to your clients and/or
prospects
Our sponsors provide a variety services that support our work. If you think your
services would be of use to our members then we want to hear from you
ABP Annual Conference 2013 “Doing more with less” Page | 4

6. The packages
There are four levels of sponsorship available at the 2013 Annual ABP
Conference. A summary of these packages is outlined below.
Platinum
Bronze
£1,950
£1,350
Silver
Gold
£850
£550
Exhibition space  
Complimentary delegate passes (x2) 
Email the delegate list (after the Conference) 
Full page advert in the Conference programme 
Company logo on the delegate badge lanyards 
Branded banner/flag displayed in exhibition areas*   
Inclusion of promotional flyer in the delegate bag*   
Sponsor key Conference activities or materials   
Display promotional material on publications table  
Promotion of logo throughout on flat screens TVs    
Insert own promotional material into delegate bag    
Company logo on ABP website, newsletter, etc    
* Variations according to level of sponsorship
ABP Annual Conference 2013 “Doing more with less” Page | 5

7. The details
Platinum £1,950 (x2) Gold £1,350 (x8)
This is the premium level of sponsorship, This level of sponsorship is ideal for those
which provides maximum visibility both wishing to take advantage of having
during and after the event. It includes: exhibition space at the event. It includes:
■ Pick of exhibition space, including: ■ Exhibition space, including:
o 2 x exhibitor passes (non-residential) o 2 x exhibitor passes (non-residential)
o 2 x complimentary Friday delegate o Cost price accommodation
passes including evening meals and
o Cost price accommodation entertainment (£50pp, per night)
including evening meals &
■ Sponsor one of the following:
entertainment (£50pp per night)
o Speaker gifts
■ Sponsor either:
o Delegate bedroom gifts
o The delegate bags or
o Mini Conference timetable
o The Conference Programme
o Thursday night entertainment
■ Email the delegate list following the o Friday night cocktail reception
Conference
o Friday night entertainment
■ A full page advert in the programme
■ Logo on the delegate badge lanyard
■ A4 flyer in the delegate bags
■ A5 flyer in the delegate bags
■ Complementary promotional flag in
‘The Street’ (worth £250) with an option ■ Option to provide your own promotional
to display a large hanging banner (first flag to hang in ‘The Street’ (2 spaces
refusal) available) or display a large hanging
banner (first come first served)
■ Insert your own branded promotional
item in the delegate bags (i.e. pens, ■ Insert your own branded promotional
item in the delegate bags (i.e. pens,
mugs, etc.)
mugs, etc.)
■ A rolling advert on the flat screen TVs in
‘The Street’ and logo on the session ■ A rolling advert on the flat screen TVs in
‘The Street’ and logo on the session
interval slides
interval slides
■ Logo on the ABP Conference
homepage, marketing literature, the ■ Logo on the ABP Conference
newsletters and other promotional homepage, marketing literature, the
material newsletters and other promotional
material
ABP Annual Conference 2013 “Doing more with less” Page | 6

8. Silver £850 Bronze £550
This sponsorship level is perfect for those This level of sponsorship provides a great
wishing to have a good level of visibility at opportunity to raise awareness of your
the event, which includes the opportunity brand and promote products and services
to sponsor key elements of the Conference. to ABP members during the Conference. It
It includes: includes:
■ A pop up banner stand on the ■ Display of your material on the official
mezzanine level of ‘The Street’ publications table
■ Display of your materials on the official ■ Sponsor either:
publications table o The gala dinner gift bag
■ Sponsor one of the following: o ABP stick of rock
o White wine (Friday) ■ Insert your own branded promotional
o Red wine (Friday) item in the delegate bags (i.e. pens,
mugs, etc.)
o White wine (Saturday)
o Red wine (Saturday) ■ A rolling advert on the flat screen TVs in
‘The Street’ and logo on the session
o Pens
interval slides
o Pads
■ Logo on the ABP Conference
■ A postcard flyer in the delegate bags
homepage, marketing literature, the
■ Insert your own branded promotional newsletters and other promotional
item in the delegate bags (i.e. pens, material
mugs, etc.)
■ A rolling advert on the flat screen TVs in
‘The Street’ and logo on the session
interval slides
■ Logo on the ABP Conference
homepage, marketing literature, the
newsletters and other promotional
material
Please note that exhibitor passes are not
included at the Silver or Bronze sponsorship
levels
ABP Annual Conference 2013 “Doing more with less” Page | 7

9. Floor plan
The Street is a beautiful open plan exhibition area with double height
ceilings, mezzanine level and atrium.
This area is the central hub of all activity, where delegate mingle at the coffee stations, relax
in the comfy seating, as well as access the main hall, syndicate rooms, bar, dining hall and
accommodation. . .
This means a constant follow of people and easy interaction with delegates.
ABP Annual Conference 2013 “Doing more with less” Page | 8

10. Our venue
DeVere Venues Wokefield Park blends the traditional with the modern to
offer a choice of accommodation, superb leisure facilities and 250 acres
of beautiful landscaped grounds.
The main Conference activities will take place within the spacious, ultra-modern Executive
Centre, which includes The Street exhibition area. The Friday night gala dinner will be held
at the Mansion House, a magnificent stately home, also within the grounds of the venue.
Facilities
■ 54 flexible meeting and training rooms for up to 500 delegates
■ 376 bedrooms with the latest mod cons
■ Free Wi-Fi and wired internet access throughout
■ LCD, plasma and audio visual equipment available with trained
experts to hand
■ Energy stations with free flowing tea, coffee, cappuccinos,
lattes, mineral water, biscuits, fresh fruit, porridge and popcorn
■ Award winning Steam, Bake and Grill restaurant, bar and Verve
Deli room service
■ Plenty of space and fresh air
■ Indoor pool, mini gym, spa, fishing, Nintendo lounge, ropes
course and 18 hole championship golf course with driving
range
■ Free easy parking – 350 spaces
■ Dedicated Events Team looking after our every need
ABP Annual Conference 2013 “Doing more with less” Page | 9

11. Previous sponsors
“Sponsoring the ABP has resulted in an increased brand awareness & a
five times return on our investment. The sponsorship model is refreshing
as funds are used to create a great conference experience for the
delegates. That’s why we were sponsors three years running”
Steve Apps, Persona Partnership
2012 sponsors
■ TalentQ
■ Appraisal 360
■ Oxygen
■ Blue Edge
■ DeVere Venues
■ Saville Consulting
■ PCL
■ Talent Lens
■ YSC
■ Personal Partnership
■ OPP
■ Evosis
■ Sixth Sense
■ Connection Scan
ABP Annual Conference 2013 “Doing more with less” Page | 10

12. For more information or to discuss your
sponsorship requirements:
Email: sponsors@theabp.org.uk
Website: ABP Conference /I want to sponsor
The Association of Business Psychologists
180 Piccadilly, London, W1J 9ER
General Enquiries: 0207 917 1733