1. D K B
dave’s killer bread

2. WHY SHOULD I CARE?
INSPIRATION
DKB
STORY THE BREAD

3. we
we are fun,
VALUE DAVE’S personable
health people
our
planet employees= inspire to
own
society life of brand give back
community
involvement
we work
we feel
to make the
good when
world a better
we eat well
place
we hope you’ll join us

4. it is hard to feel a strong connection
with the ordinary, everyday item:
bread. dave’s is also slightly more
expensive than other brands, which
will often defer consumers.
show the heart of the brand is full
of character and personality.
connect with people and let them
create and experience their own
story. let them taste the bread so
they understand it is full of
character as well.

5. one
The brand and the bread
have character.
This gives us a special
opportunity to connect
with the community
on a deeper level.