sample of my creative work as a writer. more available upon request.

1. maryann fabian
wordsmith

2. copy sample
maryann fabian
telephone: 678.777.6242
maf2375@aol.com
email:
w w w.linkedin.com/in/fabianwillwriteit
Director-level writer/editor offers 15+ years
of leadership experience in crafting the voice
of a national brand. Big-picture thinker with
an eye for design and an ear to the ground.
Change agent who determines vision,
impacts strategy and delivers quality creative.
fashion • internet • corporate • broadcast
wordsmith

3. maryann fabian
fa s h i o n
telephone: 678.777.6242
maf2375@aol.com
email:
One of my favorite campaigns was called “Desires.”
www.linkedin.com/in/fabianwillwriteit
It featured backlit, sun-drenched photography and
dreamy, handwritten copy to describe spring fashions.
I want to feel as light and delicate as butterfly wings.
I want pants the color of the moon in the afternoon sky.
I want a top made from the kimono of a Shogun’s bride

4. maryann fabian
fa s h i o n / g r a n d o p e n i n g
telephone: 678.777.6242
Created a direct mail catalog featuring the heroes of Katrina as models. Each
maf2375@aol.com
email:
celebrity was matched with a vendor who made a contribution to charity. www.linkedin.com/in/fabianwillwriteit
So copy was key with this vehicle to explain the model’s story as much as
the merchandise.
“When I saw the dress, I said ‘wow!’
It’s very wearable...professional...and
from one of my favorite designers.”
-Dr. Karen DeSalvo
Dr. Karen De Salvo
When others fled, she stayed.
The current Vice Dean for Community Affairs
and Health Policy at Tulane University worked
with colleagues to start makeshift clinics
on the streets of New Orleans, often using
just an ice chest and a card table. One site
became a permanent neighborhood health
“When I saw the dress, I said ‘wow!’
center that has served over 30,000 people It’s very wearable...professional...and
from one of my favorite designers.”
-Dr. Karen DeSalvo
to date without other access to primary care.
Dr. DeSalvo and her team are using what they
learned on the street to teach a new crop of Dr. Karen De Salvo
When others fled, she stayed.
doctors and change the healthcare system.
The current Vice Dean for Community Affairs
and Health Policy at Tulane University worked
with colleagues to start makeshift clinics on
the streets of New Orleans, often using just an
ice chest and a card table. One site became a
permanent neighborhood health center that
has served over 30,000 people
to date without other access to primary
care. Dr. DeSalvo and her team are using
miCHAel
what they learned on the street to teach
a new crop of doctors and change the
healthcare system.
miCHAel
miCHAel KOrS miCHAel KOrS
A. Chocolate shift dress with goldtone
chain trim. misses 2-12, Petites 2P-14P.
made in USA. 129.50.
Available only at macy’s
A. Chocolate shift dress with goldtone lakeside Shopping Center.
chain trim. misses 2-12, Petites 2P-14P.
made in USA. 129.50.
Available only at macy’s
lakeside Shopping Center.

5. maryann fabian
c a m pa i g n : l e v i ’ s j e a n s
telephone: 678.777.6242
maf2375@aol.com
email:
Co-created a campaign called “We’ve Got Your Number.” Levi’s said we
www.linkedin.com/in/fabianwillwriteit
captured the essence of their brand better than their ad agency, and doubled
the amount of co-op dollars for us to produce a unique direct mail piece.
meet the new lineup from
levi’s® jeans
4 hot little numbers you should know.
Confident and comfortable.
Attitude-infused with
just the right amount of edge.
Cut it close with nothing but style to spare.
Scoot your boots into a modern low rise.
Hang loose & low in an old-school favorite.
Or make your new go-to the slim and straight.
Go ahead. Game on.
levi’s® low rise Boot Cut 527™ Jeans
A modern take on a great five-pocket jean. low rise hits
at the hip, fits straight through the thigh and eases over
your boots. 29-40. Shown in indie blue. imported. $44.

6. maryann fabian
c a m pa i g n : c l i n t o n k e l ly telephone: 678.777.6242
maf2375@aol.com
email:
Reinvented Macy’s Wardrobe Sale by bringing in Clinton Kelly as the national
www.linkedin.com/in/fabianwillwriteit
spokesperson. Co-created comp. Sold the idea to Macy’s Marketing in New York.
Co-created toolkit for divisions to follow. Assisted at photo shoot.
Interviewed Clinton Kelly for wardrobing tips.
“Here’s my top 5
picks for fall, plus
some surefire tips.”
“say yes to a vest”
30% off Alfani vests. Only at macy’s.
reg. $00, sale 00.00.
(left) “to
create a long, slim
line, go monochromatic”
30% off Alfani suit. Only at macy’s.
reg. $00, sale 00.00.

7. maryann fabian
telephone: 678.777.6242
c a m pa i g n : e a r t h d ay
maf2375@aol.com
email:
Co-created Macy’s Earth Day campaign 2009.
www.linkedin.com/in/fabianwillwriteit
Here is a newspaper ad that ran nationally.
Happy Earth Day.
Happy Earth Day.
Macy’s is turning over a new leaf.
At Macy’s, we are operating in ways that are more sensitive to the environment, from reducing
energy use and adopting renewable energy sources, to recycling more of the waste generated by
our own operations.
In doing so, we pledge to reduce our impact on the environment and join our customers in taking
a turn for the better.
Macy’s is turning over a new leaf.
At Macy’s, we are operating in ways that are more
sensitive to the environment, from reducing energy use One Good Turn
Saturday the 25th,
and adopting renewable energy sources, to recycling our Charity
Shopping Day.
more of the waste generated by our own operations. For $5, you get 2 great offers: $5 off* a one-time
$15 purchase AND an all-day shopping pass worth
20% off* most purchases storewide. 10% off* select
home purchases. Macy’s will donate 100% of every
$5 donation to the National Park Foundation and
local participating organizations that conserve and
protect our environment. *Exclusions apply. See
details below.
In doing so, we pledge to reduce our impact on the environment
and join our customers in taking a turn for the better.
Reusable Tote,
1.95
Beautifully designed and created for you to use over
and over again as you help conserve our precious
resources. $1 from the sale of each tote at 1.95 will be
donated to the National Park Foundation.
Hey Kids! Get Your
Free Activity Book
at Macy’s Today
The first 150 customers at Macy’s today will receive a
free copy of “Kid Power,” a First Bloom-inspired activity
*EXCLUDES: Cosmetics and fragrances, fine and fashion watches, designer and bridge handbags, designer and bridge shoes, Polo/Ralph Lauren/Lauren, Tommy Bahama, Lacoste, 28 Shop, book that’ll teach you about native plants and how
Oval Room, Louis Vuitton, Martha Stewart furniture, Lauren Ralph Lauren furniture, Waterford, Lalique, Baccarat, Tempur-Pedic, All Clad, Henckels and Wusthof. Not valid on Everyday Values,
they help the environment.
Macy’s Gift Cards and Gift Certificates, special orders, previous purchases, restaurants and nonmerchandise-related services, Gift Registry kiosks, gift wrap, selected licensed departments or
Available in our Children’s Department.
as payment on credit accounts. Discount will be deducted from the current price (regular, sale or clearance, as applicable). Cannot be combined with another savings pass or discount offers.
Valid Saturday, April 25, 2009.

8. maryann fabian
toolkit/best pr ac tice manual
telephone: 678.777.6242
maf2375@aol.com
Provided creative direction to corporation regarding campaigns email:
www.linkedin.com/in/fabianwillwriteit
to ensure brand alliance. Shown here is a “how to” guide for
corporate gift card managers, with approved language for
client correspondence, banner ads and print ads.
client correspondence
OVERVIEW A Macy’s Gift Card...
One
877-MACYS-B2B • www.macys.com/corporategifts
The purpose of this toolkit is to provide you with an easily accessible, central resource
Card.
Dear _________________,
for corporate gift card creative. It all reinforces our message that Macy’s Gift Card is the I wanted to tell you how much we’ve appreciated your past business.
Your company’s success means a lot to us, so I thought I’d touch
Millions of
base and offer a simple solution that will help you meet all of your
preferred gift for rewarding and motivating B2B employees and clients. company’s gift giving needs.
Ideas.
Macy’s Corporate Gift Cards can
• boost employee morale Motivate, inspire, congratulate.
• thank valued customers The possibilities are endless
Messaging Hierarchy
with the card that never expires
• celebrate company successes & holidays from the store that’s been
bringing you great ideas
• help with budgeting for over 150 years.
• attract new business Call our team today & we’ll
• increase revenue via cross-marketing promotions customize a program just for you.
1. We have the gift solution – Macy's Gift Cards are ideal for any business gift giving
Ask about volume discounts, too.
They’re perfect for employees & business partners because
occasion, and we can create an incentive program tailored to your needs.
• Macy’s Gift Cards never expire
• There’s never a fee & our Card never loses value 877-MACYS-B2B • www.macys.com/corporategifts
• They can be redeemed anytime, at over 800 Macy’s nationwide and
2. The essentials: online at macys.com
print
I will personally facilitate the entire process for you, from selection
• Macy's Gift Cards never expire. to delivery, to make this the easiest business decision you’ve come
across this year. Call me soon…as a valued corporate client, you can
qualify for a discount on volume orders.
• There's never a fee and they never lose value. Sincerely,
• Redeemable anytime at over 800 locations nationwide or online at macys.com.
3. Volume discounts are available.
4. Call to action. Provide phone number and web address. online
• banner ads for trade publication
Copy Tone websites and e-newsletters
Macy's copy tone is informative and conversational, always highlighting how
Macy's gift cards mean business.
The copy should be tailored to your client's needs. Get creative and suggest
how Macy’s Gift Cards can be used in many different business applications.

9. maryann fabian
concept
telephone: 678.777.6242
maf2375@aol.com
email:
Collaborate with designer to create a gift card
www.linkedin.com/in/fabianwillwriteit
campaign that would tie into Macy’s celebrity-driven
TV commercials.
Celebrity Gift Card Proposal
celebrity: martha
Illustrated Photograph with a quote from the celebrity
suggested technique: 4/C
It’s a good thing
celebrity: mariah
Illustrated Photograph
suggested technique: 4/C, Sound bite of her singing, or
scent strip with fragrance
celebrity: carlos
Illustrated Photograph
suggested technique: 4/C, Sound bite of guitar
celebrity: donald
Illustrated Photograph with a quote from the celebrity
suggested technique: 4/C
Hope you got
a pre-nup
* Cards could become autographed collectibles

10. maryann fabian
broadcast
telephone: 678.777.6242
maf2375@aol.com
email:
Produced national radio for Dockers.
www.linkedin.com/in/fabianwillwriteit
radio script
Event: Dockers Pants
Length: :30
female announcer:
Macy’s introduces a pair of pants with a quite impressive list of features.
They’re from Dockers.
And they’re made with carbon extracted from coconut shells.
This tropical punch of nature and technology
helps you stay cooler, odor resistant and UV protected...
with a wrinkle-free, spot-lifting finish
that’s remarkably stylish and comfortable, too.
Wow.
Definitely who I’d want to be standing next to after a long, hot day.
That’s the Magic of Macy’s.

11. maryann fabian
broadcast
telephone: 678.777.6242
maf2375@aol.com
email:
national radio for Dockers - humorous version when
www.linkedin.com/in/fabianwillwriteit
buy was intended for ESPN.
radio script
Event: Dockers Pants
Length: :30
Denis Leary-type announcer:
Macy’s introduces a pair of pants that performs better naturally than...
well, when’s the last time you heard of anything performing better
naturally?
It’s Dockers new pants with Cocona.
I think it’s a Hawaiian word meaning Mother Nature’s still got some tricks
up her pant leg.
Dockers found a way to extract carbon from coconut shells
and turn it into a pant with some impressive features.
Bottomline is: you stay cooler, odor resistant and UV protected.
Quite the 1 - 2 - 3 punch.
And definitely what you’ll want to be wearing at the end of a long work day.
That’s the Magic of Macy’s.

12. maryann fabian
telephone: 678.777.6242
e-mail blast
maf2375@aol.com
email:
internet campaign aimed at junior customer
www.linkedin.com/in/fabianwillwriteit
using a blogging approach.
trend watch
This Valentine’s Day, it’s all about you—regardless of
whether you have a date or are flying solo.
If you’re coupled up, use your feminine wiles to get the
celebration of your dreams—a nicely dressed date and
a bouquet of roses to boot! Simply point your guy in the
direction of Macy’s young men’s streetwear department...
where he can peruse the latest looks from Sean John,
Rocawear, Coogi and more...and just casually drop the
fact that if he spends $100, he gets a dozen roses—free!†
Or get your brother the outfit he’s always wanted.
Save it for his birthday or for Christmas next year.
You get the dozen roses to enjoy now!
Who says a girl can’t have her cake and eat it too?
Posted by: Rosebud

13. maryann fabian
telephone: 678.777.6242
c o m m u n i t y a f fa i r s
maf2375@aol.com
email:
Program ads with copy representing
www.linkedin.com/in/fabianwillwriteit
Macy’s core values.
Giving on the Green
Fathers and sons, thank you for sharing
your Father’s Day. Your time spent on
the course helps support programs that
foster leadership skills, self-discipline and
self-esteem through the game of golf.
Today, everyone wins.
“There can be hope only for a society
which acts as one big family,
not as many separate ones.”
-Anwar el Sadat
Congratulations
on a history full of firsts,
and now a tenth.
Macy’s is proud to sponsor the 10th
Annual Dining For A Difference Gala.

14. maryann fabian
business-to-business telephone: 678.777.6242
maf2375@aol.com
email:
Created an ad for Delta Airlines’ Sky Magazine
www.linkedin.com/in/fabianwillwriteit
to promote corporate gift card sales in time
for holiday gift giving.
Macy’s, a name synonymous with shopping, now shines coast to coast with the
star power of over 800 stores. Whether your goal is to recognize performance,
increase productivity or commemorate a special occasion, Macy’s can help.
Motivate. Congratulate. Shine.
Recognition and incentive programs encourage
increased sales, improve morale and strengthen
customer loyalty. Macy’s Gift Cards provide access
to the best names in fashion, cosmetics, accessories
and home furnishings. They are truly a “one size fits all” gift,
allowing your recipients to decide how they want to reward
themselves for their hard work and dedication. Gifts That Mean Business
Macy’s, a name synonymous with shopping, now shines coast to coast with the
Your Star Potential
Macy’s gift cards are
star power of over 800 stores. Whether your goal is to recognize performance,
your solution for
increase productivity or commemorate a special occasion, Macy’s can help.
• employee rewards
Motivate. Congratulate. Shine.
• company dress code
Here are just some of the creative ways that companies Recognition and incentive programs encourage increased sales, improve
programs
morale and strengthen customer loyalty. Macy’s Gift Cards provide access
• customer recognition
to the best names in fashion, cosmetics, accessories and home furnishings.
Let Macy’s Corporate Services be your personal
• fundraising
They are truly a “one size fits all” gift, allowing your recipients to decide how
nationwide are using Macy’s Gift Cards to grow their business:
concierge for gift giving.
they want to reward themselves for their hard work and dedication. • holiday and thank-you gifts
Your Star Potential
• A renowned national car rental company provides employees with
Here are just some of the creative ways that companies nationwide
Give Them
are using Macy’s Gift Cards to grow their business:
• A renowned national car rental company provides employees with
The Stars
Macy’s Gift Cards quarterly to promote their professional dress code.
Macy’s Gift Cards quarterly to promote their professional dress code.
• One of Fortune® magazine’s “100 Best Companies to Work For” implemented
a “perks at work” program where employees can
purchase Macy’s Gift Cards at a discount, and
• One of Fortune® magazine’s “100 Best Companies to Work For”
Motivate. Congratulate. Shine.
have them deducted from their paychecks.
Macy’s Gift Cards are the perfect choice
• A leading Southern home builder gives
for all of your company’s star employees
Macy’s Gift Cards to welcome new
implemented a “perks at work” program where employees can
and clients, no matter where they are.
homeowners to the neighborhood.
With more than 800 Macy’s locations
coast to coast, your gift is good virtually
Our Five-Star Service
everywhere, including macys.com.
purchase Macy’s Gift Cards at a discount, and have them deducted
With convenient ordering, complimentary
shipping, volume discounts and personalized
service, we invite you to discover the benefits of We offer
Macy’s Gift Cards. Learn more about how Macy’s • volume discounts
from their paychecks. Corporate Services can assist your organization. • convenient ordering
Call 1-866-378-7524 or visit us online at
• complimentary overnight delivery
Macy’s Gift Cards offer a one-of-a-kind shopping Macy’s team will tailor a gift card
www.macyscorporategifts.com.
experience for every person on your list. program to meet your needs.
• personalized customer service
• A leading Southern home builder gives Macy’s Gift Cards to Let us help you make a lasting impression.
call: 1-866-378-7524
welcome new homeowners to the neighborhood. email: corporategifts@macys.com
visit: www.macyscorporategifts.com
866.378.7524 • corporategifts@macys.com • www.macyscorporategifts.com
Our Five-Star Service
With convenient ordering, complimentary shipping, Oct_2006_EGC_DeltaSky.indd 1-2 8/29/06 12:42:18 PM
volume discounts and personalized service, we invite you
to discover the benefits of Macy’s Gift Cards. Learn more
about how Macy’s Corporate Services can assist your
organization. Call 1-866-378-7524 or visit us online at
www.macyscorporategifts.com.

15. maryann fabian
brochures telephone: 678.777.6242
maf2375@aol.com
email:
Business-to-business tool used as a way to sell gift cards
www.linkedin.com/in/fabianwillwriteit
to corporations: have HR departments give gift cards to
employees to upgrade their dress code.
make a
invest in
quality... great impression Dress to Impress
every day
Think of your work wardrobe as
investment dressing—pieces you'll 877-MACYS-B2B • www.macys.com/corporategifts
macy's gift cards can handle
keep for a long time. Go for timeless, all of your gift-giving needs
• Choose any amount from $10 on up
• Volume discounts are available
tailored wool classics in always- For more information about
People form an opinion the instant they see you:
Macy's Corporate Gifts Services,
please visit:
appropriate black, navy macyscorporategifts.com
93% is based on appearance & body language, or call
or gray. Choose pre-matched suits, or
1.866.378.7524
7% has to do with what you actually say.
suit separates that come
So appearance says a lot about you...your
pre-hemmed so no alterations
intelligence, confidence, power, credibility.
are needed. Add color via accent pieces,
It also speaks for the organization you represent...
like ties and tops.
its philosophy, culture and standard of service.
877-MACYS-B2B • www.macys.com/corporategifts
Luckily, what to wear and how to wear it is an
invest in
easily learned skill. Some tips: quality...
make a
Think of your work wardrobe as
great impression
investment dressing—pieces
you'll keep for a long time. Go for
every day
timeless, tailored wool classics in
always-appropriate black, navy
• emulate the rising stars in your organization.
or gray. Choose pre-matched suits,
or suit separates that come
pre-hemmed so no alterations
are needed. Add color via accent
People form an opinion the instant they see you:
pieces, like ties and tops.
93% is based on appearance & body language,
7% has to do with what you actually say.
So appearance says a lot about you...your
address
• dress as you want to be seen:
intelligence, confidence, power, credibility.
your options... It also speaks for the organization you represent...
Dresses make life easy, especially its philosophy, culture and standard of service.
wrap dresses which flatter just
professional, promotable.
Take a look in the mirror and see what others see.
about every figure. Add a few
well-chosen accessories and
you'll be out the door in no time Luckily, what to wear and how to wear it is an
in the morning.
easily learned skill. Some tips:
• emulate the rising stars in your organization.
Remember, clothing also cues your self image. • dress as you want to be seen: professional,
promotable.
business
Feeling good about how you look can help you casual... • it's better to be overdressed than underdressed.
Dressing for a relaxed business
Remember, clothing also cues your self image.
setting tends to be the trickiest
feel good about yourself. It can change your
skill to master. Good taste is
Feeling good about how you look can help you feel
key, so you project an image
good about yourself. It can change your mindset.
that's confident & approachable
You'll be ready to take on the world!
with the right balance of style
mindset. You’ll be ready to take on the world!
and comfort.
Try pairing khakis with a
button-down or knit shirt. Or add
personality with a trendy top.

16. maryann fabian
pa c k a g i n g
telephone: 678.777.6242
maf2375@aol.com
email:
Private label product that was tied into
www.linkedin.com/in/fabianwillwriteit
Macy’s holiday campaign.
INDOOR AMARYLLIS GROWING INSTRUCTIONS
Amaryllis are extremely easy to grow. Just follow these instructions and use the
professional planting mix provided.
Planting Instructions
1. Place fiber disk in the pot and add lukewarm water.
2. Remove approx. 2/3 of the planting mix from the pot.
3. Set the amaryllis bulb in the pot, roots down and nose up. Gently spread out the roots. (Roots must remain
undamaged.) Spread the rest of the planting mix around the bulb, packing soil firmly. Leave the top third of the
bulb above the soil line.
4. Place the pot in a sunny, warm location.
Watering Habits
Water once with lukewarm water when you first pot up your amaryllis bulb, then sparingly until you
see the tip of the bud appear. Water regularly (do not overwater) and you will soon be rewarded with
spectacular blooms.
HOLIDAY AMARYLLIS HOLIDAY AMARYLLIS HOLIDAY AMARYLLIS
9
Additional Facts and Tips: $ 99
• If the bulb has already started growing, plant as soon as possible and the bulb will straighten itself out.
INDOOR AMARYLLIS GROWING INSTRUCTIONS
Amaryllis are extremely easy to grow. Just follow these instructions and use the professional
planting mix provided.
• Spread some pebbles or marbles over the mix for a nice appearance.
Planting Instructions
1. Place fiber disk in the pot and add lukewarm water.
2. Remove approx. 2/3 of the planting mix from the pot.
3. Set the amaryllis bulb in the pot, roots down and nose up. Gently
spread out the roots. (Roots must remain undamaged.) Spread the
• Keep from drafty doors and windows.
rest of the planting mix around the bulb, packing soil firmly. Leave
the top third of the bulb above the soil line.
4. Place the pot in a sunny, warm location.
Watering Habits
Water once with lukewarm water when you first pot up your amaryllis bulb, then sparingly until you
• Cut off spent stalks, additional stalks will appear as others fade.
see the tip of the bud appear. Water regularly (do not overwater) and you will soon be rewarded with
spectacular blooms.
Additional Facts and Tips:
• If the bulb has already started growing, plant as soon as possible and the bulb will straighten itself out.
• Amaryllis are tropical bulbs and prefer temperatures around 70°F ( 20°C )
• Spread some pebbles or marbles over the mix for a nice appearance.
• Keep from drafty doors and windows.
• Cut off spent stalks, additional stalks will appear as others fade.
• Amaryllis are tropical bulbs and prefer temperatures around 70°F ( 20°C )
• All plants grow towards the light, turning the pot regularly will ensure straight stems.
• All plants grow towards the light, turning the pot regularly will ensure straight stems.
Aftercare
When blooms fade, cut off the tubular flower stems near the top of the bulb, leaving the foliage to continue
RED/WHITE
WHITE
PINK
RED RED/WHITE
WHITE
PINK
RED RED/WHITE
WHITE
PINK
RED
growing. Water as usual and apply a water-soluble fertilizer every four weeks. Once the danger of frost has
passed place your amaryllis pot outdoors in your garden where it can enjoy the summer sun.
Be sure to continue your fertilizer program every four weeks as this is necessary for the next round of indoor
forcing. Bring your amaryllis inside at the end of summer and allow the bulb to completely dry out by
storing it in a cool dry place. Now repot your amaryllis in fresh potting soil and start the growing cycle all
over again.
Aftercare Growing kit contains:
When blooms fade, cut off the tubular flower stems near the top of the bulb, leaving the foliage to continue
• 1 Amaryllis bulb, size 24/26 cm
growing. Water as usual and apply a water-soluble fertilizer every four weeks. Once the danger of frost has passed
place your amaryllis pot outdoors in your garden where it can enjoy the summer sun.
Be sure to continue your fertilizer program every four weeks as this is necessary for the next round of indoor
forcing. Bring your amaryllis inside at the end of summer and allow the bulb to completely dry out by
storing it in a cool dry place. Now repot your amaryllis in fresh potting soil and start the growing cycle all
over again.
Growing kit contains:
• 1 Amaryllis bulb, size 24/26 cm • Growing container • Professional planting mix
Inspected by : Supplied by:
United States and Dutch Departments of Agriculture The Rose Company
Grown from cultivated stock 119 South Main Street
Product of Holland Fairfield, IA 52556
BULBS ARE GROWN FROM CULTIVATED STOCK AND ARE NOT FOR HUMAN CONSUMPTION.