Overview of scanable codes used in B2B and B2C solutions. Brief descriptions of codes ability to launch users into internet applications. Warnings for B2b implementation.Contact maestro for more info.

1. PRESENTED BY:
Michelle Toivonen, President
Maestro

2. What’s black and
white and read all
over?

3. What’s black and
white and read all
over?

4. Decoding
QR Codes
What is a QR Code?
• information bridge
• “Quick Response”

6. PASSING FAD OR STAYING POWER?

7. UBIQUITOUS IN ASIA AND EUROPE

8. SO WHY NOW IN THE U.S.?

9. SMARTPHONES ARE GETTING SMARTER

10. Industry and consumer
adoption rates
• December 2010 / 31% of mobile consumers in
US owned smartphones
NEILSENWIRE
• Tablet purchases will reach 50.7 million in 2012
and 82.1 million by 2015
FORRESTER RESEARCH EREADER FORECAST

11. Organizations Leading
Consumer Education
in Codes
• Home Depot
• Best Buy
• Target
• Google
• ATT

12. HOW CAN I GET A QR CODE?

13. Free online
QR Code generators
• beetagg.com
• quirify.com
• Microsoft Tag
• JPEG
• BE WARNED:
• capture phone data
• expose you (or your
client) to unwanted ads
and/or data resale

14. Who needs a
controlled code?
• Anyone wishing to add a micro-site to enhance
client education/offerings and track analytics for
the code beyond “how many clicks” and general
geo-location
• B2B providers who must control data
You own your data
No one has access to your data unless you share
Enables you to offer data to your clients
• Clients with confidential or sensitive database
information
• Anyone wishing to avoid uncontolled or
uncensored advertisements in front/on or behind
the URL
• Anyone wishing to avoid resale of their data

15. What You Get With a
Proprietary Code
• PROFESSIONAL
HANDLING OF YOUR
DATA
• High-Res, scalable
EPS of the QR Code
• Designed Landing Pages
to host your information
• Solid Architecture
• On-going Maintenance

16. Steps to Using
a QR Code
• Contact Maestro
• Maestro generates your QR Code
• Maestro creates a landing page
• Maestro supplies you with an EPS of the code
• Maestro collects all data for you to use or
destroy
• Additional services available, landing pages
built to host all the same applications of a web
page. These may be skinned to look just like
your website, so clients experience a seamless
experience moving from the micro-site to
another page on your web site.
ENTERPRISE LEVEL
• Private Label online QR Code
generation
• QR Code repositioning
• Resale of data to clients

17. HOW TO READ A QR CODE:
STEP 1: Locate on your phone
or download a QR Code
reader.
STEP 2: Launch your app and
hold the camera up to
the QR Code. The app
does the rest!

18. MAESTRO SAMPLES
Use your QR
app on your
Smartphone
to learn more.
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19. INDUSTRY SAMPLES

20. “MOMS IN MINIVANS”