1. CADBURY INDIA LTD. PRESENTED BY MANOJ DEY ROLL NO-24 SEM-1st S.M.U

2. INTRODUCTION 1.CADBURY IS A LEADING GLOBAL CONFECTIONARY CO. WITH A OUTSTANDING PORTFOLIO OF CHOCOLATE,GUM,& CANDY BRANDS 2.CADBURY SELLING THEIR PRODUCTS IN ALMOST EVERY COUNTRY AROUND THE WORLD. 3.IT’S ONE PURPOSE TO CAPTURE THE SPIRIT OF WHAT THEY ARE TRYING TO ACHEIVE AS A BUSINESS.

3. A History Of Cadburys Chocolate Company 1824 Aged 22, John Cadbury, a young Quaker, opens a small grocers shop in Birmingham- making chocolate on the sideline. 1847 John Cadbury moves his business to a larger factory, as his company becomes The Cadbury Brothers- his brother Benjamin joining him.

4. CONTINUED……… 1861 John Cadbury retires and sons Richard and George take over the company. 1879 Cadbury Chocolate Company moves to Bournville. Over the next ten years the number of employees grows to 1,200. 1893 Cadbury Company builds a village for it’s employees. 1920’s The Cadbury script logo is first used.

5. MISSION 1.INCREASE THE WIDTH OF CHOCOLATE CONSUMPTION WITH LOW PRICE POINT PACK. 2.MAINTAIN IMAGE LEADERSHIP THROUGH A SUPERIOR MARKETING MIX. 3.BE A SIGNIFICANT PLAYER IN THE GIFTING SEGMENT.

7. 2.BETTER PRODUCT QUALITY AND PACKAGING.

8. 3.EFFICIENT WORKING CAPITAL MANAGEMENT.

9. 4.INCRESING THE MARKET DEPTH INCLUDING RURAL INDIANSCOVERAGE.

10. PRODUCT THE CO. MANUFACTURE & SALES 1.CHOCOLATES 2.SUGAR CONFECTIONARY 3.MALTED FOODS 4.COCOA POWDER 5.DRINKING CHOLOCATE & SMALL EXTRACT

11. What is Chocolate? Chocolate,is a general term for the products of the seeds of the cocoa or chocolate tree, used for making beverages or confectionery. Cadburys Chocolate is special. But why? The answer is it’s unique taste and style. While in production cocoa butter is added giving it a taste different to any other chocolate. WHAT MAKES CADBURY CHOCOLATE SPECIAL?

12. CHOLOCATE-DIARY MILK 1.THE STORY OF CADBURY DIARY MILK STARTED WAS BACK IN 1905 AT BOURNVILLE,U.K, BUT IN INDIA IT BEGAN IN 1948. 2.RECENTLY CADBURY DIARY MILK DESERT WAS LAUNCHED TO CATER TO THE URGUE FOR ‘SOMETHING SWEET AFTER MEAL’.

13. CADBURY 5STAR 1.A LEADING KNIGHT IN THE CADBURY PORTFOLIO & THE SECOND LARGEST AFTER DIARY MILK WITH A MARKET SH. OF 14%. 2.CADBURY 5 STAR & 5 STAR CRUNCHYIS AN EXTREMLY SUCCESS BRAND IN THE MARKET.

14. CADBURY PERK 1.IT LAUNCHED ITS NEW OFFERING CADBURY PERK IN 1996. 2.IT UNVEILED TWO NEW OFFERING-PERK XL & XXXL. 3.CADBURY PERK MINIS WAS LAUNCHED IN 2003 FOR JUST RS.2/-

15. CADBURY CELEBRATION 1.IT WAS AIMED AT REPLACING TRADITIONAL GIFTING OPTION LIKE- MITHAI & DRY. 2.IT HAS BECOME A POPULAR BRAND ON OCASSION SUCH AS-DIWALI,RAKHI.

16. ECLAIRS 1.IT WAS FIRST DISCOVERED BY A LOCAL CONFECTIONARY FIRM IN LONDON,ENGLAND IN 1960S THE FIRM BECOME PART OF CADBURY IN 1971 &MARKING IT SECOND LARGEST BRAND IN THE COMPANY. 2.IN 2006 CADBURY LAUNCHED A CRUNCHY ÉCLAIR WITH A HARD CARAMEL.

17. CADBURY GEMS 1.LITTLE WOUNDER THAT CADBURY GEMS, THE BRAND THAT COME INTO INDIA IN 1968 IS STILL GOING STRONG. 2.THE SHEER TASTE & THE FUN HAS MADE THE BRAND A DEAR COMPANION FOR CONSUMERS.

18. SNACK-CADBURY BYTES 1.IT WAS LAUNCHED IN 2004-2005. 2.IT’S AVAILABLE IN THE MARKET REGULAR,COFFEE,STRAWBERY, AT TWO PRICE POINTS- RS 5 & RS 10/-

19. MALTED FOODS-BOURNVITA 1.IN THE MALTED HEALTH CATEGORY CADBURY HAS A STRONG BRAND IN BOURNVITA. 2.IT WAS INCORPORATED IN INDIA ON JULY 19th ,1948 AS A PVT.LTD.CO. 3.IT IS AMONG THE OLDEST BRAND IN MALT BASED FOOD.

20. COCOA POWDER &DRINKING CHOCOLATE 1.FOOD DRINKS ARE ALSO OFFERED BY THE CO. WHICH ARE DRINKING CHOCOLATE &CADBURY’S COCOA POWDER. 2.IT HAS ALSO SOFT DRINK LIKE- CANADA DRY & CRUSH.

21. BOARD OF DIRECTOR C Y PAL-CHAIRMAN.MATTHEW CADBURY-MANAGING DIRCTOR.RAJIV WAHI-VICE CHAIRMAN.S N TALWAR-DIRECTOR.B PURI-EXECUTIVE DIRECTOR.

22. BUSINESS OVERVIEW CADBURY INDIAN’S MAIN SOURCE OF REVENUE IS IT’S 70% BITE OF THE 23,000 TONNES INDIAN CHOCOLATE MARKET.IT ALSO PRESENT IN THE MALTED FOOD MARKET.THE REVENUE BREAK UP OF ITS DIFFERENT MARKET SEGMENT IS AS FOLLOWS: