Digital media requires targeting therefore we built an application that integrates quickly and can be scaled easily. SpotU has forged exclusive partnerships with leading airlines, travel and online ticket companies worldwide with proven results. ONLINE bookings account for more than a third of all leisure travel bookings in Australia and New Zealand, according to research undertaken by the travel analysis company PhoCusWright. www.smh.com.au

1. Dynamic Digital Media Publishing Platform
Ancillary Revenue Accelerator

2. The Company
About SpotU
SpotU was originally founded 6 years ago in New Zealand as a solution for an international airline wishing to gain leverage
from itinerary emails thus creating ancillary income extremely quickly. SpotU has forged exclusive partnerships with leading
airlines such as Air New Zealand, Jetstar Airways , Virgin Airways.
We deliver customised destination/demo-orientated information to travellers , much like other digital media companies
such as Google. The system has developed a highly targeted travel information and advertising overlay for airlines to deliver a
customised, graphic-and-information rich, email travel itinerary to your customers in place of the traditional text-based email
itinerary.
JetMax Media
If you require it, SpotU partners with JetMax Media an inflight media representation company for third party advertising.
JetMax Media creates additional revenue for low-cost airlines, by offering an end to end service.
JetMax Media recognises that each airline targets a different demographic with varying brand values and so customise
their products to suit. This promotes a positive experience for the passenger, along with steady additional revenue for the airline,
all managed by JetMax.
With offices worldwide they offer a specialist approach to marketing airline digital assets.
BCS Technology
SpotU partners with BCS to leverage off their high level of knowledge regarding the Navitaire and
other Reservation systems.
SpotU and BCS have successfully worked together on a number of projects and continue too on
an on going basis in the aviation sector.

3. Overview
You have the audience, do something with it.
As technology evolves, the travel industry is faced with unique opportunities for maximising both passenger experience and
revenue streams. Those who can adapt will thrive. SpotU provides individually targeted advertising on a range of passenger
communication – so messaging can be tailored, and placed for the maximum possible impact. When it’s time to make the
decision, the offer is in their hands. The choice is now in yours.
How it works.
Through the internet booking/check-in process, key information entered by each individual traveller is analysed, and
tailored advertising offers are generated. By targeting individual needs this advertising has far greater potential for initial
impact and engagement.
Airline partners and third party advertisers are already using digital media, why not increase ancillary revenue easily by
offering them your audience which you have full content control over.
Messaging appears on a range of different communication, including:
online/emailed boarding passes, personalized
travel itineraries, mobile confirmation emails and
mobile apps, you just choose the platform.
We currently offer over 20 specific segmentation and targeting options with for reporting and revenue tracking.

4. Revenue example
Based on 100% occupancy

5. Snapshot Air Asia Bookings, top 8 destinations
Arrival Airport Code No. of Bookings Ad Income per Itinerary Cost of SpotU
Jul-11 $1.60 50% off $0.80 $0.04
CGK 63659 $101,854.40 $50,927.20 $2,546.36
DPS 48993 $78,388.80 $39,194.40 $1,959.72
KCH 53781 $86,049.60 $43,024.80 $2,151.24
HKT 34300 $54,880.00 $27,440.00 $1,372.00
SIN 78097 $124,955.20 $62,477.60 $3,123.88
BKI 69430 $111,088.00 $55,544.00 $2,777.20
BKK 123177 $197,083.20 $98,541.60 $4,927.08
KUL 363693 $581,908.80 $290,954.40 $14,547.72
Totals 835130 $1,336,208.00 $668,104.00 $33,405.20
JetMax Media can manage and sell space on a 35% ad sales commission rate if required

6. Revenue example

7. Solution
Our platform has capabilities to incorporate the following features:
• Simple interface with very minimal training
• Live digital content management
• Create a campaign based on target attributes ( also add “webcheck in” “e-itinerary” “email confirmation” “e-boarding pass” )
• Tracking and reporting of pax data including location and time that banner ad was clicked
• Web based platform allowing multiple users, including remote use
• Used for airline related promotions based on destinations and pax targeting. Internal marketing use and pax travel research data.
See what airline promotions work better in what areas
• Ancillary revenue growth, using the worlds fastest growing advertising medium, Digital
• First choice of media platform for all partners and suppliers of the airline
• Inventory Report – Stating “Show your internal and external advertising stakeholders detailed reports based on various target
groups”
• Tracking partner annual spend, invoice directly from SpotU if required.
• Hosted internally
• Detailed support structure
• Full time development team for required customising
• Account management

9. Reporting

10. Campaign Manager

11. Ancillary Revenue Tracking & Ad Performance

12. Manage any platform across one interface
Data Control
• Clean campaign dashboard showing campaign
status, recent, current and future
• Web based platform allowing multiple users,
including remote use and limited user access.
• Full control and reporting of partner/supplier
revenue tracking
• Hosted externally
• Live content management
Platform
• Add value to assets you already have, given you
have the audience
• Administrate your platform and users internally
• Two integration option’s
• Real Time booking / Inventory Management
• Live passenger data

13. Manage Inventory across all digital platforms

14. Pre-departure and Post Flight email management
Communicate directly with your passengers
SpotU offers integrated email management to customers with media content based on attributes captured from booking.
With custom templates depending on the email timing and dynamic advertising space this is another highly effective and
targeted communication platform.
Send the email directly form SpotU or just incorporate our tags into your current templates.

15. Live pax data