This is without a doubt, the worst presentation I have ever seen. An agency (name hidden to protect privacy) walked in and presented this gem to us over 45 minutes that I will never ever be able to recover. What started out as a BTL activity pitch for a daily deals site (Groupon India), morphed into the world's worst crash course in marketing. There is a something bizarre on each and every slide. Enjoy.

1. C****S ENTERTAINMENT
Your Partner for Communications

2. Porposal for
CRAZEAL.com

4. OPPURTUNITY (89%)

6. WHAT ARE THERE
MARKETING
STRATEGIES?

7. 1. Social media integration
Highly present on social media advertising.
Why?
More than 1 lakh fans on their Facebook page.
2. Explicit advertising @ DLF cyber city
Flooded with hoardings, lifts-branding, building facades etc.
3. Visible on portals like way2sms, PK.SONGS, GSM ARENA etc..
4. Word of mouth
5. Following the CSR practices quite enough to grab a main story at
Yahoo.Com

8. 1. Via Invites, One could refer points to invite friends & to be on their
database, one easy way was through INVITATIONS.
“Send invitations to 20 friends & earn 1000 bugs to shop on the portal”
It was quite helpful for them
6. FACEBOOK, primarily was their hit point.
They made Glamour as the magnet to fetch CUSTOMERS!
9. Presentation, not of the deals, but of the PORTAL, did give them quite an
eyeball.
11. Sisterly- Brotherly connection of FASHION & YOU helped DEALS & YOU at
large too.
13. Association with the best in class events, like Lakme Fashion Week &
products that directly mean GLAMOUR by and large was the key to their
fame.

9. 1. Great advertising on Yahoo.com.
3. Social Media Integration.
On almost every social network, it had its presence prominently.
3. By and large, They believed to advertise their E-commerce deal
site online only.

10. Now, What they forgot & we should
Remember!

11. HIGHER VISIBILITY
TV PRINT RADIO
ONLINE OOH
• BTL
DIGITAL ACTIVATIONS
• OUTDOORS

12. Wondering why a Blank slide ??!!
It’s a saying, “ One + One is Eleven”
..Lets make that TRUE in our case..
How?!
Club E-Commerce with a pinch of
Crazy M-Commerce.

13. PRINT ADVERTISING
1. Newspapers would act as A teaser to
arouse curiosity
3. Selection of newspaper would be based on
the TG, Demographics, Psychographics etc

14. Y
CRAZ
+
S
DEAL
=
.co
CRA ZEAL
m

15. OOH (Out of Home) -
Advertising
BTL ACTIVATIONS
CRAZY DRINK…
Oh! Yes.. If they can Drink HELL.. We Give HEAVEN..
Where do we serve them: CCD & McD.
NO PARKING PLATES
T SHIRT BRANDING
For the maintenance staff of high end market areas.
OB TEAM, RADIO
Road shows/ Contests at high end market areas. Winners’
announcements on radio.
PROMOTING the CRAZY deals
How???
At shopping malls, we place a promoter providing deals for the respective outlets
of the mall itself.

16. WHERE do we offer THEM, the CRAZY DRINK?
WHERE do THEY serve US?

17. OOH (Out of Home) -
Advertising
OUTDOOR
Grabbing attention via creative's
How??
CRAZY DEALS
“CRAZY” on one side of the road & “DEALS” on the
other side of the road

19. OUTDOOR
CREATIVE SPECIFIC OUTDOORS
For Electronics –
Heera Panna Market of Mumbai,
Nehru Place market of Delhi etc
For Apparels –
Khan Market of Delhi,
Colaba Causeway of Mumbai, Commercial Street
For Jewellery –
Top markets of Gujarat, Rajasthan & Madhya Pradesh

20. BTL
ACTIVATIONS
None are unaware of the Hype that MTV
ROADIES created or creates among
YOUTH…
So, We take the advantage of
SHAMBAVI &
SUCHIT
HOW??!!
They enter the high end malls, meet the
youth & Ask them to watch’em out on
Crazeal.com
+

22. ONLINE
ADVERTISING
•On high footfall
websites’
• Via E-mails
• Social Advertising

23. YAHOO!!

24. We can get this done..

25. DIGITAL ADVERTISING
Community box for campus-ites
What is this ??
This box serves as a CRAZY space for
the youth. They upload the crazy
moments here for all their pals to
laugh it on.
What we get: Crazy people taking
Crazy Deals + Higher Visibility
BLOOPERS

26. ELECTRONIC ADVERTISING
• Logo Placements : On youth Channels
• Sponsorship Tags
• Flashes & Scrollers: On News Channels

28. RADIO ADVERTISING
• Teaser
• Vouchers
• Promo Tags
• Gift Sponsors Cash prize of
Rs. 100 for
• RJ Announcements every crazy
moment
• Contests picture &
Rs. 200 for
• OB Teams for Road shows at high end market areas. every crazy
video.
• Direct competition with SNAPDEAL .com
How???
“Forget the SNAPS; time for being
CRAZIER”

30. POSITIONING ??
?
In metropolitan cities, People between
the ages of 18-45 are the perspective
audience.
62% Male users dominating the little
percentage of Female users for deal
giving sites.
People perceive the deal sites as an
option to get things cheaper primarily &
a place to shop things from.

31. TARGET AUDIENCE
Age Group: 18-45
Alright, it’s the Youth certainly but with a decent percent of
working people as well who have less time to shop
physically & good money to buy.
DEMOGRAPHICS
Specs:
Male Users most of being them with an income of 6000- 30000.
&
For the Ladies… It’s another Shopping Window for their
Window Shopping. Prospective Customers they are!

32. With our marketing strategies, we
can mend the PSYCHOGRAPHICS.
PROSPECTIVE ACTUAL
CUSTOMERS CUSTOMERS
BETTER DEALS & POSITIONING
to make the customers perceive them as the benefiting
side always.
SO THAT THEY CAN BENEFIT YOU, THE READER!

33. For More Details Contact our team
@