1. Like, Poke, Tweet, etc.
How Smart Brands Use Social
Media to Recruit “Rock Stars”
Wednesday, May 29th 2013
Dave Saunders
Chief Idea Officer,
Madison+Main

2. The Classifieds

3. The Classifieds
2008
Media Cost: $454
Production: $0
1 Week Print.
15 days Online
Result: 3 resumes

4. Online

5. Online
2008
Media Cost: $0
Production: $125
1 Week Online
Result: 100 resumes

6. Linked In
2008 – Present
Linked In Group
675 members
Linked In Page
452 followers
Last job posting
over 100
resumes

7. Facebook
2008 – Present
2,165 Likes
Last post for
internship
received 175
resumes

8. Topics
• What kind of brand are you? 1, 2 or 3
• Where have we been? A History of the Web
• Where are we now? The Age of Convergence
• What does the future look like? 7 points on the future
• How do you find “rock stars” today?

9. What Kind of Brand Are You?
There are only 3 kinds of Brands.
1. Brands you know and love.
2. Brands you know, but don’t love.
3. Brands you never heard of.

10. What Kind of Brand Are You?
• 1)
• 2)
• 3) River City ____________?

11. Where have we been?
From PC to 4.0 in 35 years

12. Where are we now?
The Age of Convergence
The literal definition of convergence is “the act of
moving toward union or uniformity.”
governments, politics, trade, markets, currencies,
communications, media, transportation, logistics,
energy, education, healthcare, manufacturing,
professional services, supply chain, technology,
research, tourism, banking, non-profits, wholesale,
retail, military, hospitality, aviation, utilities, mining,
agriculture, etc.

13. Where are we now?
• In 2012 the amount of social media users exceeded the amount
of email users.
• Facebook has 1,200,000,000 users. (1.2 Billion, with a “B”)
• Fortune 2500 companies now average more than 50% of
marketing spend digital.
• The average web user spends 3.5 minutes on CNN.com.
• The average web user spends 35 minutes using Facebook.
• 63% of the US population watches online video.
• The average web user spent 23.2 hours watching videos
online. (approximately 45 minutes a day)

14. What does the future look like?
1. Physical and digital world becomes more highly connected.
(Geo-location)
2. Our perception of reality will be altered by technology.
(Augmented Reality)
3. Web users will have more rights and less privacy. (Government
v. Google)
4. Human relationships will become more dependent on digital
communications. (Mobile)
5. In the future, we won’t search for information. It will find us.
(Semantic Web)
6. We, as consumers and citizens, will become less passive and
more engaged. (hyperlocal and “buy local”)
7. Everything will be connected on one platform?

15. How do you find “rock stars” today?

16. Depends on what kind of
brand you are…
1. Brands you know and love. ENGAGEMENT.
2. Brands you know, but don’t love. PROACTIVITY.
3. Brands you never heard of. AWARENESS.

17. Engagement
• Content marketing
• Encourage front-line employee use of social media
• Post everything
• Use social media to demonstrate your culture

18. Proactivity
• Perform the Mea culpa and apologize for breaking
the brand promise
• Change your name and/or rebrand
• Change the sales and distribution dynamic
• Focus the entire organization on proactive
customer service
• Outsource your recruitment

19. Awareness
• Enhance your brand; imagery, messaging, brand
promise, brand story, etc.
• Institute a balanced inbound and outbound marketing
strategy
• Build large social communities on Facebook, Twitter,
Linked In and niche sites, then leverage those
audiences
• Turn your employees into brand champions
• Tell the brand story over and over again

20. Call me.
Madison+Main
David Saunders
Chief Idea Officer
1313 E. Main St.
Richmond, Virginia 23219
(804) 521-4141
(877) MAD-MAIN
davids@madisonmain.com
www.madisonmain.com

21. Parting advice: follow me on Twitter @madmain