It is a PPT on Business Strategy of Conglomerates. Presented by Students of FMG-18A, FORE School Of Management, New Delhi

1. UB Group Group Members Gaurav Sharma (91018) Mayank Sharma (91031) Pragati Saraf (91040) Saurabh Anand (91049) Soumya Saxena (91055) Sudhir Makkar (91057) A Presentation By Utopians

2. Business of the UB Group Sports Beverage Alcohol Media Fertilizer Research & Development Aviation

3. BCG Matrix Source: www.moneycontrol.com

5. Forecasts for Beer Sales (in million ltrs)

6. Perceptual Map of Beer Market(both products & attributes) Heavy Kalyani Haywards Zingaro Heineken Thunderbolt Budweiser Premium Budget Bud Lite Sandpiper Golden Peacock Fosters Kingfisher OldMilwaukee Light Light Source: www.moneycontrol.com

7. Recommendation …… Kingfisher Beer

8. Strategy Suggested: Introduction of New Products(Beer) In the Low Price Low Concentration Segment Introduction of Fat Free Beer(Kingfisher Green) Tying up with more retail outlets for selling of Beer Entry into Low cal and varied Flavor Market Introducing new innovative packaging such as pet bottles etc. Double branding UB brands. AsM&A difficult since Shaw Wallace :- Increase private equity interests. Royalty Club for Classy & Up-market Bars & Lounge Owners.

9. Perceptual Map of Beer Market(both products & attributes) Heavy Kalyani Haywards Zingaro Heineken Thunderbolt Kingfisher Black Budweiser Premium Budget Bud Lite Kingfisher Gold Golden Peacock Kingfisher Fosters OldMilwaukee Light Kingfisher Green Light Source: www.moneycontrol.com

13. High End Indian consumer

14. USL’s acquisition of Whyte & Mackay Ltd(the fourth largest Scotch distiller in the world)

15. Increasing Worldwide demand

16. India 2012.

17. The Whyte & Mackay acquisition provides the Company with long term advantages

18. This new demand has led to a global shortage of liquid and a hardening of scotch whisky prices.

20. “This is a world class experience, all at an affordable price. We are not a low-cost carrier and we do not intend to be one,” – Vijay Mallya

24. Exclusive Terminal Share Deal

25. Route rationalization

26. Superior product. Jet business class equal to with Kingfisher's economy.

28. High ticket pricing

29. High attrition in top brass

31. International market

32. Untapped air cargo market

33. Expanding tourism industry

35. Infrastructure issue

39. Kingfisher will not take delivery of any wide – body aircraft before 2012

41. Try to bring down the cost-per-flight if an airport services more number of flights

42. Focus on International Flights as important,

44. Attack untapped Air Cargo market

45. Co-Branding Strategies with like Minded Brands(provides with Cash)

46. Target low cost customers through Kingfisher Red .(Both ends of the spectrum)

47. Acquire HangarsOverview Strategy

48. A look at the future What more can they do? India would become the world’s fifth largest consumer market in 2012 from 12th now fending off rivals eager to cash in on the nation’s consumer lust. Reinforce trust of shareholders By removing Blurred lines between private and corporate ownership which may be troubling to shareholders Kingfisher Airlines can Expand more by increasing number of International routes Tie up with News/Sports Channel for counter promotion through sports teams such as Force India, Royal Challengers Bangalore etc. New avenues that can be explored Luxury retail Bottled Water Segment

49. Thank you