1. Water Bottle Reduction
DESIGNFORAMERICA
Fall 2009
Alex Bergstrom, Mike Deem, Joseph Dylik, Aaron Horowitz, Joanna Tang
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2. Thursday, July 15, 2010

3. both used sustainably
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4. BUT...
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5. more demand for disposable...
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6. ¡¿POR QUE?!
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7. Thursday, July 15, 2010

8. DEAD WEIGHT
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9. hassle
DEAD WEIGHT
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10. hassle
DEAD WEIGHT
inconvenient
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11. nuisance
hassle
DEAD WEIGHT
inconvenient
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12. nuisance
hassle
DEAD WEIGHT
difficult
inconvenient
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13. Thursday, July 15, 2010

14. how do you encourage people to buy, use and
treasure reusable water bottles?
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15. Doodle Bottle
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16. Doodle Bottle
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17. Doodle Bottle Doodle Bear
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18. HydroLantern
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19. “SUB”
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20. Thursday, July 15, 2010

21. Bottle Share
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22. Thursday, July 15, 2010

23. solution a systemic approach
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24. solution a systemic approach
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25. solution a systemic approach
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26. solution a systemic approach
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27. solution a systemic approach
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28. solution a systemic approach
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29. solution a systemic approach
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30. solution a systemic approach
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31. solution a systemic approach
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32. Water bottles are bottle deposit
stored in “vending”
machines located
across campus
wildcard reader
the machine how it works
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33. the model
• students must swipe their Wildcard in the machine to receive a filled water
bottle.
• each bottle will have its own identification number so that the machine can
keep track of which bottles have been checked out.
• much like a library, students can only withdraw a limited number of bottles at
any given time.
• students will be fined for any bottles not returned by the end of the quarter.
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34. Thursday, July 15, 2010

35. Design Exchange
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36. direct participation
Design Exchange
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37. direct participation
Design Exchange convenient
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38. direct participation
Design Exchange convenient
interesting & fun
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39. Big Water Bottle Basket | steel & enamel Jonathan Brilliant | Charleston, SC
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40. inspiration
Single-Use Camera Experiment
Shropshire Community
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41. Thursday, July 15, 2010

42. design does not prohibit, ban or regulate
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43. design does not prohibit, ban or regulate
design makes the right choices easier to make
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44. Thursday, July 15, 2010

45. Thursday, July 15, 2010

46. Thursday, July 15, 2010

47. Thursday, July 15, 2010

48. Thursday, July 15, 2010

49. Thursday, July 15, 2010

50. Thursday, July 15, 2010

51. Thursday, July 15, 2010

52. incentivized
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53. products
incentivized
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54. products
incentivized options
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55. products
incentivized options
environments
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56. products
options
environments
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57. products
lead options
environments
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58. products
lead options
environments
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59. products
lead options
environments
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60. products
lead options
environments
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61. products
lead sustainability options
environments
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62. social impact
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63. students
social impact
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64. students
social impact
professors
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65. entrepreneurs
students
social impact
professors
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66. entrepreneurs
students
social impact
artists
professors
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67. entrepreneurs
students
social impact
politicians
artists
professors
Thursday, July 15, 2010

68. entrepreneurs
students
programmers
social impact
politicians
artists
professors
Thursday, July 15, 2010

69. entrepreneurs
students
programmers
lawyers
social impact
politicians
artists
professors
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70. entrepreneurs
students
programmers
lawyers
politicians
artists
professors
Thursday, July 15, 2010

71. entrepreneurs
students
programmers
lawyers
YOU
politicians
artists
professors
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72. no boundaries
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73. no boundaries
want it
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74. no boundaries
want it
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75. no boundaries
want it see it
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76. no boundaries
want it see it
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77. no boundaries
want it see it make it
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78. start here
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79. Thursday, July 15, 2010

80. failure?
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81. Thursday, July 15, 2010

82. ¡¿POR QUE?!
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83. Thursday, July 15, 2010

84. EVERYWHERE
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85. EVERYWHERE
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86. EVERYWHERE
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87. EVERYWHERE
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88. EVERYWHERE
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89. EVERYWHERE
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90. EVERYWHERE
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91. Thursday, July 15, 2010

92. “that’s what i want to do”
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93. Thursday, July 15, 2010

94. students
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95. students
professors
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96. entrepreneurs
students
professors
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97. entrepreneurs
students
artists
professors
Thursday, July 15, 2010

98. entrepreneurs
students
politicians
artists
professors
Thursday, July 15, 2010

99. entrepreneurs
students
programmers
politicians
artists
professors
Thursday, July 15, 2010

100. entrepreneurs
students
programmers
lawyers
politicians
artists
professors
Thursday, July 15, 2010

101. entrepreneurs
students
programmers
lawyers
YOU
politicians
artists
professors
Thursday, July 15, 2010

102. Thursday, July 15, 2010

103. design does not prohibit, ban or regulate
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104. design does not prohibit, ban or regulate
design makes the right choices easier to make
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