Anjali Ramachandran gave a 5-minute presentation on transmedia film experiences at Ignite London 3

5. “So far, the most successful transmedia franchises have emerged when a single creator or creative unit maintains control over the franchise. Hollywood might well study the ways that Lucasfilm has managed and cultivated its Indiana Jones and Star Wars franchises.” - Henry Jenkins University of Southern California

12. “We weren’t just paying lip service to social media, so that we could name-check fashionable web 2.0 brands in press releases. Everything we did with these channels was driving towards finding a broader audience for our content, using the right tools for the right jobs, building a community of common interest around the unfolding back-story.” - Daniel Light

13. The Disloyal Subjects of the Mad Hatter

14. “I started to experiment with it not being a film in traditional form -- how could I put people into the shoes of the protagonist? How could the story move from one experience to another in ways that created some degree of social interaction?” - Lance Weiler