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The Lean Agency – Made by Many for D&AD
1.
2.
THE LEAN AGENCY
3.
HOW WE GOT
HERE
4.
CONOR
5.
CATH
6.
OUR ROLES
7.
BEING A DESIGNER
AT MxM
8.
BEING A STRATEGIST
AT MxM
9.
CUSTOMER DEVELOPMENT
10.
WHY DO WE
DO CUSTOMER DEVELOPMENT?
11.
“Life’s too short
to build something nobody wants” - Ash Maurya
12.
CUSTOMER DEVELOPMENT OTHER FORMS
OF QUALITATIVE & ETHNOGRAPHIC RESEARCH
13.
IT’S NOT ABOUT
14.
SHADOWING OTHER PEOPLE
CURRENT BEHAVIOUR ASKING PEOPLE WHAT THEY WANT PROVING ONE IDEA RIGHT AND ANOTHER THING WRONG
15.
THIS IS VALID
RESEARCH BUT CUTOMER DEVELOPMENT IS ABOUT
16.
GETTING PEOPLE’S RESPONSES
TO REAL ARTEFACTS
17.
18.
GETTING PEOPLE TO
USE THINGS
19.
20.
TESTING HYPOTHESES
21.
EVIDENCE BASED LEARNING
22.
INTUITION
ITERATION
23.
YOU HAVE TO
DO IT YOURSELF YOU’RE THE ONE LEARNING
24.
BUILDING SOMETHING PEOPLE
WANT WITH MINIMAL WASTE
25.
DESIGN’S ROLE IN CUSTOMER
DEVELOPMENT
26.
“Indifference towards people
and the reality in which they live is actually the one and only cardinal sin in design” - Dieter Rams
27.
INSIGHT INFORMED DESIGN RESEARCH
DRIVEN DESIGN
28.
IT’S NOT ABOUT
PROOF
29.
YOU CAN’T BE
PRECIOUS
30.
YOU MUST ITERATE
31.
CASE STUDY SKYPE IN
THE CLASSROOM
32.
33.
SKYPE CAME TO
US WITH A COMMUNICATIONS BRIEF
34.
35.
36.
WE GOT IT WRONG
37.
SO WE GOT OUT
OF THE BUILDING
38.
39.
40.
41.
42.
WE LAUNCHED A BETA
IN 4 WEEKS
43.
44.
45.
46.
WE WATCHED WHAT TEACHERS
WERE DOING
47.
48.
49.
IT’S ABOUT CONTINUOUS LEARNING
50.
THERE ARE CHALLENGES TO
THIS WAY OF WORKING
51.
BUT THE BENEFITS
OUTWEIGH THE CHALLENGES
52.
@OHRWORM @CONORDELAHUNTY
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