[Presentation for 2014 Michigan Healthcare HR Conference. Join Maddie Grant, CAE in a robust discussion about the current social media landscape in healthcare, how to take advantage of social technologies for your own networking and professional development, and how to avoid the pitfalls. Share your experiences, learn from your peers about how they use social media, and talk through potential concerns such as managing the time suck factor and navigating the inherent risks related to privacy and the blurring of personal and professional boundaries.

1. What the Social Media Revolution
Means for You
Maddie Grant, CAE
www.socialfish.org

2. Who am I?

3. Who am I?

4. Who am I?
http://bit.ly/wt5DiM

5. Who are you?
- I don’t use social media at all
- I use social media personally,
but not for work
- I use social media for work only
- I’m all over social media

6. Agenda
1. The Social media landscape
A. Associations
B. Healthcare
C. HR
2. Opportunities and risks
- open discussion
3. Other Questions

7. Associations are all doing
it.

8. Associations’ adoption of social media
Ref: Association Trends’ Association Social Media Report 2013

9. Associations’ adoption of social media
Ref: Association Trends’ Association Social Media Report 2013

11. Social Media has fundamentally
changed Healthcare.

13. Resource: E-patient 2015, by Rohit Bhargava and Fard Johnmar

14. What are some risks for healthcare
organizations?
- reputation issues
- privacy issues - HIPAA
- productivity issues
- training and education issues

15. Don’t Lie, Don’t Pry
Don’t Cheat, Can’t Delete
Don’t Steal, Don’t Reveal
The Mayo Clinic’s
12 word social media policy
http://network.socialmedia.mayoclinic.org/2012/04/05/a-twelve-word-social-media-policy/

16. Don’t endorse as a matter of course.
Supervisors: Don’t initiate an employee friend request
at your own behest.
Separate your circle of friends from patients you mend.
Corporate logo in your username is a no go.
Adding a disclaimer is probably saner.
Don’t practice on the Internet,
regardless of your good intent
Always surmise that HIPAA applies.
Speak on your behalf, not that of staff.
Anonymity is really gimmicky.
If you chat about your company, identify abundantly.

17. Thoughts? Questions?

18. Social Media has fundamentally
changed HR.

19. 69% of HR
departments
use social
media to
assist with
recruitment.
Ref: BLR infographic
http://bit.ly/1pkqPOD

23. How has social changed HR?
Let’s discuss.
- recruiting processes
- internal communications
- external communications
- performance reviews
- professional development
- influence scoring
- performance management

24. An important note:
You MUST stay abreast
of new legal and regulatory
social media developments.

25. What about Healthcare HR
specifically?

26. “The answer to me is clear: Healthcare HR leaders must
start using modern tools for business if they hope to be
taken seriously and get results. Millions upon millions of
candidates, employees and industry leaders use social
media, yet where are the healthcare HR voices in this
space?”
- Jay Kuhns, VP of HR for All Childrens’ Hospital, Johns Hopkins

27. How are YOU using
social media?
- the time suck factor
- personal/professional boundaries

28. The key to smart management
of social media activity
is simply to make it
part of your daily work.

29. You can rock
social media
in 30 minutes
a day
Ref: Marketing Tech Blog infographic
http://www.marketingtechblog.com/social-media-in-30-min/

33. There is increasingly no personal/
Professional boundary.

34. Questions? Thoughts?

35. Thank you!
Maddie Grant
maddie@socialfish.org
@maddiegrant