Presentation to journalists in Singapore. This part covers Storify, Instagram, YouTube and WordPress. Download PPT to get the notes and the URLs. March 19-23, 2012. (Part 3 of 4.) Part 1 covers concepts and definitions. Part 2 covers Twitter, Tumblr and Pinterest. Part 4 covers Facebook, Google+ Hangouts, and LinkedIn.
6. STORIFY: WHAT IS IT?
A tool that makes it easy to create and
update a string or stack of items from
various sources
Items can come from Twitter, YouTube, etc.
Text can be inserted between items to add
context, to explain
A Storify can be embedded in a blog post
or Web page on your own site
7. Sign up for Storify (free) at storify.com
and make a “Storify” immediately
8. The icons at
the top enable
you to quickly
find and add
items from
popular social
media sites.
10. STORIFY: BEST USES
Breaking news
Social movements
Internet humor and memes
Reaction stories
Weather events
Source: Poynter.org
11. Weather events provide a good opportunity for using Storify to curate user-generated content.
12. Image below: From Twitter. At right, note the different kinds of weather stories covered.
13. By embedding a
Storify on
your news
organization’s
website, you
maintain your
own brand.
Example: The blog of
Reuters journalist
Anthony De Rosa.
http://blogs.reuters.c
om/anthony-derosa
14. De Rosa wrote a
personal account
of how he
followed the
London riots
(August 2011) via
social media.
Example: The blog of
Reuters journalist
Anthony De Rosa.
http://blogs.reuters.c
om/anthony-derosa
16. STORIFY
More than any other tool, Storify
exemplifies curation.
To use Storify well:
Don’t just tell a story—enhance
people’s understanding of a story.
17. STORIFY
More than any other tool, Storify
exemplifies curation.
To use Storify well:
Don’t just tell a story; enhance
people’s understanding of a story.
Never succumb to random
copy/pasting!
18.
19. INSTAGRAM
27 million registered users
iPhone only: 5-star (highest) rating on
iTunes, with 400,000+ reviews
Android version coming soon
An average of 26 new pictures uploaded
every second
20. A TV REPORTER & INSTAGRAM
“Today was a perfect example of
how I use Instagram in the field.
My goal is to spark interest and
start discussions well before
the story airs. My updates mention
my station, and if I know what time
the story will air, I’ll mention that
as well.”
—Lindsey Mastis, WUSA 9 TV (Washington, D.C.)
December 2011
21. Two home garages burned in two separate fires that occurred
at almost the same time, and within two blocks of each other.
22. A TV REPORTER & INSTAGRAM
“I snapped a picture with my iPhone
camera … Then I added the photo to
Instagram and shared it on Twitter,
Facebook, Tumblr, and Foursquare.”
—Lindsey Mastis, WUSA 9 TV (Washington, D.C.)
December 2011
23. Statigram provides a Web-based profile that displays all your Instagram photos.
Elizabeth Holmes (above) is a reporter for The Wall Street Journal.
24.
25. YOUTUBE
NBC (the U.S. TV network
with rights to broadcast
the 2012 Olympics) announced
in March that it will
stream its Olympics coverage
live via YouTube.*
* But not on YouTube.com
26. SOCIAL ASPECTS OF YOUTUBE
Search engine
When people hear about a video, they search
on YouTube first
Subscription updates
Like and Share
Favorites and Playlists
Comments
29. (January 2012)
YOUTUBE FEATURE UPDATES
Browse page: Cleaner design; focus on discovering
new channels and videos
Most viewed videos (everyone)
Recommendations: Based on your past viewing
habits
Video Manager:
Search history (helps you find previously viewed)
Analytics (your viewers)
Sort by “Most Viewed”; see like/dislike stats
33. “Posted online on
Monday [March
5], the video had
been viewed more
than 80 million
times by Friday
afternoon, accordi
ng to online
measurement firm
Visible Measures
Corp. …
“By Friday
afternoon, Invisibl
e Children had
more than 380,000
Twitter followers
and more than 2.5
million Facebook
fans.”
Text: The Wall Street Journal, March 9, 2012
34. The ability to be shared
extends the reach
of your videos.
35. The ability to be shared
extends the reach
of your videos.
Searchability and
long-term availability
increase the number
of views.
36.
37. WORDPRESS
A robust blogging platform (and more)
Open source: Lots of functionality;
lots of developers
Full-featured comment moderation
Full-featured spam filtering
Multiple WordPress sites can be
added to your domain
38. The New York Times uses WordPress for its
blogs, including the photojournalism blog Lens.
40. HOW TO USE YOUR BLOG
Whichever blogging platform you
use, it should be fast and easy to:
Write and upload new posts
Edit or update posts
Moderate comments
Register users
Eliminate spam
41. BEST PRACTICES & TIPS
A blog post should not be the same as a
news article
Comments must be read by the blog’s
author
Some (not all) comments deserve a reply
“Broken windows” invite vandalism
Your blog readers are a great resource;
don’t waste it
42. MICRO SITES & WORDPRESS
WordPress can also be used
to quickly deploy a “micro site”
to aggregate all coverage
of a big breaking story or
a long-term ongoing issue.
(It’s not just for blogs.)
43. WordPress site about U.S. prisons, produced by graduate
students in journalism at the University of California, Berkeley.
44. A story page from the WordPress site “Behind Bars,”
demonstrates flexibility in page layouts.
45. The “Behind Bars” site about U.S. prisons includes a variety of
interactive features, like this annotated photograph.
46. OTHER OPTIONS
Micro sites are often built with:
Drupal
Joomla
WordPress
Each has its own advantages and
disadvantages.
48. Keep up on the latest news and tips
about social media and journalists:
http://www.scoop.it/t/social-media-and-journalists
Follow these sources on Twitter for updates
on the social media universe:
@NiemanLab
@mashable
Weather events provide a good opportunity for using Storify to curate user-generated content. http://storify.com/weatherchannel/tornado-outbreak-in-progress
Weather events provide a good opportunity for using Storify to curate user-generated content. http://storify.com/weatherchannel/tornado-outbreak-in-progress
The photos that Lindsey Mastis uploaded to Instagram. Left: http://statigr.am/viewer.php#/detail/471975018_2961034 Right: http://statigr.am/viewer.php#/detail/472087569_2961034
http://online.wsj.com/article/SB10001424052970204781804577271692294533870.html?mod=googlenews_wsjHow 'Kony' Clip Caught Fire OnlineThe Wall Street Journal, March 9, 2012NOTE: The measurement firm counts not only the hits on Facebook but also clips uploaded by others (?). “In the instance of the Kony campaign, the main clip has 74 million views on YouTube. The additional 38 million views come from the 750+ clips uploaded by audiences across the web.” http://corp.visiblemeasures.com/news-and-events/blog/bid/79626/Update-Kony-Social-Video-Campaign-Tops-100-Million-Views
The New York Times uses WordPress for its blogs, including the photojournalism blog Lens.
WordPress site about U.S. prisons, produced by graduate students in journalism at the University of California, Berkeley. http://berkeley.news21.com/behindbars/
WordPress site about U.S. prisons, produced by graduate students in journalism at the University of California, Berkeley.http://berkeley.news21.com/behindbars/desegregation/
WordPress site about U.S. prisons, produced by graduate students in journalism at the University of California, Berkeley. http://berkeley.news21.com/behindbars/desegregation/
I personally think WP is by far the easiest of the 3 to get up and running. However, it might not allow you to do all the things you want – if the site is ambitious.