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Finding your strengths.
Growing your region.
@MackKolarich
GDL = Awesome
But what’s next?
State of entrep
Regions Matter
How do we grow our
regions?
Overview
Big picture
• USA Regions
• Los Angeles
• Washington, DC
• Rustbelt / Ohio / Great Lakes
• Puget Sound
• Other Regions
• Nepal
• Saudi Arabia
• Slovakia
Close-up
• Frameworks
1) Brookings
2) Startup America
3) Startup Weekend
• Exercise
• Apply frameworks to GDL
• Conclusion
Outcome:
New perspectives on how to
grow our regions
Newspapers like rankings. Ignore
them
Don’t copy!
People don’t buy tech.
They buy solutions to their
problems.
For what problems –
local, national, or global – is
your region uniquely
positioned to solve?
USA – Stereotypes and Legacies
• San Francisco – Tech
• Los Angeles = Hollywood
• Las Vegas = Gambling
• Seattle = Aerospace / IT
• Midwest = Farming
• Texas = Oil
• Great Lakes Region =
Manufacturing
• DC = Government
• NYC = Finance
• Boston = Medicine
Find your regional strengths.
Obvious and hidden.
Then imagine the future.
USA Overview
Los Angeles
Legacy / Strength: Entertainment
Embracing its
legacy…
Juay?
Because it’s
exciting for
entrepreneur
s!
Good startup scene
LA Sub Industry: Music
LA Sub Industry: Video
• Production Technology
• Multi-channel Networks
• Streaming platforms
• Other video tech
LA Sub Industry: Fashion
• Hautelook • Daily Candy • Nasty Girl
• 100s of boutique brands, startups, and e-Commerce services
Washington, DC
Legacy / Strength: The U.S. Government
Escaping our
legacy…
…because it’s kind of
boring
Juay?
1) Government contracting
2) Defense
Is that all?
NO!
Growing startup scene
DC Sub Industry: Big Data
DC Sub Industry: Hospitality
DC Sub Industry: Geospatial / Maps
• 1000s of Geospatial
analysts, engineers working for
big organizations
• Very few startups. No GPS
entrepreneurs!
Ohio River Valley - Manufacturing
Ohio area -- old
Ohio area – new == 3d printing
Puget Sound Region – IT, Cleantech
Strong region, what’s next?
Oportunidad
Focus
• Global expertise in “Energy
Efficiency
• 23,000 local jobs in
Cleantech. 40% in “Energy
efficiency”
• Retrofitting, green
buildings, LEED
• Fast growing sector
Otras partes del Mundo
Pokhora, Nepal
Embracing Tourism
• 100s of tourism
shops, offices, and
companies that don’t talk
to each other
• Decentralized, no
organization
• Lots of potential
NEXT STEP?
• Startup Weekend Vertical
planned in June.
• Tourism + Tech
• Make an impact
Jeddah, Saudi Arabia
Escaping Legacy Looking for opportunity
Slovakia
Embracing strength: Automobiles
What makes an ecosystem?
The Brookings Perspective
• Government planning: state, local, and federal governments
• A business plan for governments
• Economic vision and goals
• Market analysis
• Strategies
• Products & services
• Key participants
• Financials
The Brookings Perspective
Human
Capital
Innovation, En
trepreneurs
Effective
Government
Transport
Infrastructure
Informational
Resources
Business
clusters
The StartupAmerica Perspective
“We are all responsible for making our community better."
• Execute.
• Experiment!
• Celebrate failure
• Think short term (90-120 days) and long-term (10, 15, 20 years)
• 4 Quadrants:
• Team, Execution, Vibrancy, Celebration
What defines a Startup Ecosystem?
• Startups
• Talent
• Investors
• Mentors
• Partners
• Service Providers
Engage the entire ecosystem
Startup
Meetups
Government
Community
Orgs
Startups
Big
companies
Higher
Education
Startup
Resources
Capital
Resources
The Startup Weekend
Perspective
1) Inspire yourself or others to
take a risk
2) Discover: Explore ideas, market
discovery
3) Founder: Focus. Big step. Little
to no money. Customer validation.
4) Startup: small team, seed
funding, iteration.
5) Scale: rapid growth, execution
6) Champion: Ecosystem leader.
Icon. Creates investors.
Ciclo de vida del emprendedor
EXERCISE!!!
1) Divide in groups
2) Each group gets one
“framework”
3) Apply your framework to
Guadalajara or another
region
4) Identify areas of
strength, weakness, and
ideas for improving the
region
5) 10 minutes, then each
team presents
How to leverage?
Traditional, NEXT, Corporate Verticals
• Mobile
• eGov
• 3D printing
• Health
• Art / film
• Education
• Food
• …
Hackathon.io
(Often industry specific)
Recap
• The world is shrinking
• Regions are focusing
• Regional strengths
• Embrace? Escape?
• Unpack
• Building your ecosystem
• Many perspectives!
• None are perfect
• Apply them all
• Get others involved
• Be a bridge
• Events are great
• Expos
• Intrapreneurs

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Identifying regional strengths, growing your ecosystem

Hinweis der Redaktion

  1. Hello. Gonna do this in English. My Spanish – eh, mas o menos. But for this, I was asked to do this in English. If you have questions…I’ll try to answer. Si tienespreguntas, espreferentequete ask me in ingles. Pero, you can try Spanish. Quizaspoderia translate, quizas no
  2. Every city is asking this. World is changing.How do I stay relevant in the 21st century? How do we grow our regional economy? How do we continue to create? Grow? Prosper?
  3. Tech bandwagon. Everybody’s on it. Lots of startups out there. Lots of companies doing amazing things in technology.
  4. The internet is HUGE.Lots of space out there
  5. World increasingly connectedSpace is shrinkingKey to find your strengthsHow to develop cities? Global environment, world-wide recessionEverything is increasingly interconnectedMany industries are dying. NEED TO REINVENT OR STAY ON TOPInvest in your region. Find your strengths. Leverage your legacy, or CHANGE your legacy.
  6. Tech growth by region
  7. Venture capital by region
  8. Twitter, Flicker == can reveal our regions.
  9. List some outHow do xyz compete? Become more competitive?Competitive differentiation
  10. High levelLow level – ways different cities are doing xyzTipsDo some activities
  11. High levelLow level – ways different cities are doing xyzTipsDo some activities
  12. People like to RANK THINGSDo you see DC here? Nope. How about Guadalajara? Nope. It’s not about who’s the best. It’s about excelling as your own region. It’s about knowing your history,
  13. Across the world, and especially in the US, many cities have tried to copy Silicon Valley. Don’t. You can’t. Instead…you must be yourself. You must blaze your own path. You can’t repeat SV. But you can become GDL. So, what are you?
  14. For example, Mexico is very capable of farming coffee, but has a poor reputation for the quality and consistency of the coffee they produce. The world is currently booming on specialty coffee. These two factors = new opportunity.
  15. Figure out transitionBig city, big industries, changing. Natural strengths
  16. What do you do, and have, and have done, well in the past, and what's the (radical) future of those things.
  17. Big city, big industries, changing. Natural strengths
  18. Big city, big industries, changing. Natural strengths
  19. LA: big city, major industries, emerging
  20. Image of someone jumping up and down!!!
  21. Lots of room to innovateTiming
  22. Big city, big industries, changing. Natural strengths
  23. LA: big city, major industries, emergingLeveraging tech sectorNatural strengthsLivenation, ticketmaster, rovi
  24. LA: big city, major industries, emergingLeveraging tech sectorNatural strengthsMention Ooyala, many many clients in LAREALLY KICKED OFF IN LAST 3 YEARS. SAW OPPORTUNITY. EMBRACED A SUBSECTION.
  25. LA: big city, major industries, emergingLeveraging tech sectorNatural strengthsHautelook, Nasty Girl, Daily Candy, etc
  26. Big city, big industries, changing. Natural strengths
  27. Biggest customer in the world
  28. Image of someone running away or boredEntrepreneurs want to TAKE TALENT FROM LEGACY INDUSTRIES AND CHANNEL THEM INTO SOMETHING NEW.
  29. Many contractorsLots of wealthMany startups trying to sell to government. USUALLY becomes govt consulting. Mucho dinero. Muyaburrido.
  30. Capital intensiveHard to compete
  31. Big city, big industries, changing. Subindustries: not involved? How do we get to them?
  32. Big city, big industries, changing. Natural strengths
  33. Big city, big industries, changing. Subindustries: not involved? How do we get to them?
  34. 7of the biggest hotel chains in the world headquartered hereNobody knows
  35. 7of the biggest hotel chains in the world headquartered hereNobody knows
  36. Input US map with region circled in RED
  37. Ohio – recessionHow much did Detroit’s population fall by? 50%?Ohio was the supplier for Detroit. The entire region fell apart economically.
  38. Embracing its past. Figured out what they’re good at, imagined the future.
  39. Input US map with region circled in REDTechnologiaslimpiasRetos del entorno = challenges of the environment
  40. ADD BOEING!Reinvented in the 1980s and 1990s. Tech hub. Adobe, MSFT, Boeing. One of the strongest economies in the US. $100,000 GRP per capita. IT and Aerospace. But, what’s next?
  41. Cluster map of technology companies in sustainability sub sectors. Seattle region has a particular strength in Green Buildings and Energy Efficiency.
  42. SW Pokhora: This is the heart of the tourism industry in Nepal, a nation largely defined by foreign influence, conquest, and trekking. A SW event focused on tourism & technology is planned here for early June. They are hoping to leverage the disparate and decentralized tourism offices, shops, and companies into something more impactful. 
  43. SW Pokhora: This is the heart of the tourism industry in Nepal, a nation largely defined by foreign influence, conquest, and trekking. A SW event focused on tourism & technology is planned here for early June. They are hoping to leverage the disparate and decentralized tourism offices, shops, and companies into something more impactful. 
  44. What is Jeddah doing? Find some more pictures
  45. Hi Mack,here in Slovakia we have a strong car and steel industry. We have huge factories - Volkswagen, Peugeot, Porsche, Kia, Citroen and the single biggest employer is the steel mill owned by US Steel. I was too thinking about a car industry-oriented SW.Let me know if I can help any further.
  46. Huge factories.Volkswagen, Peugeot, Porsche, Kia, Citroen + US SteelEvents – hackathons, Startup Weekends, etc bringing in represenatives from car companies, subject matter experts
  47. Plenty of opportunity to disrupt industries!
  48. List out 3 frameworksMention varietyConstant evolving perspectivesBe skeptical. But try it.
  49. Six leverage points that interact and impact regional growth1) Concentration of industries > Business clusters > Facilitate knowledge spillovers > reduce transit costs > CREATES DENSITY!!!2) Human Capital > Efficient use of labor3) Innovation and Entrepreneurs > Resources > Institutions4) Spatial efficiency > Transport infrastructure? > Distance between businesses, suppliers, workers, consumers 5) Effective government > Regulations > Programs and policies >is the culture good? 6) Informational resources > Access to info > Yelp, Google, Find vacany, job boards, list of existing businesses, contractors, etc
  50. Symbiotic. An ecosystem needs all of these. Most ecosystems struggle with some of these.
  51. Ad logo
  52. Tech; nontech
  53. Have summary slides that are translated?