1. INNSCOR
VALENTINE’S PROPOSAL
“LOVE-a-DELIVERY”

2. THE LOVE A DELIVERY CAMPAIGN
“This Valentine’s, prepare for special love delivered
straight to the heart”

3. Objectives
 Increase Innscor’s meal orders in February
 Strengthen brand visibility
 Increase uptake of dial-a-delivery service
The big theme…
Give customers a chance to ‘make’ their own pizza
by adding preferred toppings via an online order
system.
Have special meals delivered to their loved ones in
a special way

4. • Heart shaped pizza
• Custom made pizza special
delivery with flowers and
custom message to your
loved one
• Special delivery with option
of adding a flower
• Extra fee can be charge for
the special order

5. INNSCOR….Love-a-delivery form
Make a special Pizza for your loved one, we will deliver it.
Toppings Add
Pepperoni →
Beef →
Bacon
Ham
Chicken →
Sweetcorn →
Mince
Pineapple →
Total Shs
Message:
From:
To:
Order

6. “Flamed chicken for my flame”
• Special wrapping and delivery of chicken
combo…with flowers

7. Special offer for chicken inn – 2 wings for the price of 1
7

8. Special flavored
ice cream for your
love
8

9. Mechanic
 Innscor customers will be rewarded for posting most
creative and original love lines on the dial-a-delivery FB
page
 Allow fans to upload ‘couple photos’ on Facebook–
cutest couple voted by fans get a prize
 On air promotions by presenters
 Presenters to pick every 14th post/tweet for chance to
win prize
 Change the dial a delivery icon on Facebook page (i.e
merge the love theme with delivery…
9

10. Prizes
 Meal vouchers
 Candle light dinner for two at selected
Galitos outlets
 Safaricom Airtime
10

11. Budget
Special Pizza tab and form 85,000
Promotion and management
of campaign 200,000
Total 285,000 + VAT
11