First, it’s useful to provide the context that the way we think about what Amazon.com is, the way we think about it at the highest levels of the Company, is that we have three macro and distinct businesses: our Consumer/Retail business, our Seller business, and our Developer business.
Financial implications Cultural implications
On the application platforms point, good to mention: Microsoft .NET IBM WebSphere Ruby PHP Oracle Fusion Middleware JBoss Also a good place to mention IBM AMIs (bring your own license or pay by the hour)
Customers tend to start with On-Demand to work out their usage patterns, then purchase Reserved Instances to fill in the area under their demand curve.
Point of Slide: to explain VPC's high-level architecture, walking them through the discrete elements of a VPC, and a specific data flow to exemplify 1) data-in-transit security and continued 1) AAA control by the enterprise. AWS (”orange cloud"): What everybody knows of AWS today. Customer’s Network (“blue square”) : The customer’s internal IT infrastructure. VPC (”blue square on top of orange cloud"): Secure container for other object types; includes Border Router for external connectivity. The isolated resources that customers have in the AWS cloud. Cloud Router (“orange router surrounded by clouds”) : Lives within a VPC; anchors an AZ; presents stateful filtering. Cloud Subnet (“blue squares” inside VPC): connects instances to a Cloud Router. VPN Connection: Customer Gateway and VPN Gateway anchor both sides of the VPN Connection, and enables secure connectivity; implemented using industry standard mechanisms. Please note that we currently require whatever customer gateway device is used supports BGP. We actually terminate two (2) tunnels - one tunnel per VPN Gateway - on our side. Besides providing high availability, we can service one device while maintaining service. As such, we can either connect to one of the customer's BGP-supporting devices (preferably running JunOS or IOS). Create an isolated environment within AWS Establish subnets to control who and what can access your resources Connect your isolated AWS resources and your IT infrastructure via a VPN connection Launch AWS resources within the isolated network Use your existing security and networking technologies to examine traffic to/from your isolated resources Extend your existing security and management policies within your IT infrastructure to your isolated AWS resources as if they were running within your infrastructure
Stanford: Stanford University uses Moonwalk’s Enterprise Data Management System to store and backup their data into Amazon S3. Moonwalk is an ISV partner of AWS. CA: Management solutions from CA provide a business driven management approach and add comprehensive support for Amazon EC2 with real-time automation, provisioning, application performance, service, and database management. Adobe: Adobe offers their LiveCycle Developer Express program on AWS, giving their their enterprise developer community ready access to their document workflow solution for developing solutions. They are also now offering ColdFusion 9, their application development platform, on AWS. Microsoft: Microsoft has used AWS over the years for various tasks, including software delivery, human intelligence tasks, and application hosting. Mailtrust (Rackspace): Mailtrust archives their mail servers in S3. NYTimes: NYTimes have used AWS extensively over the years for data processing pipelines, data analysis, application hosting, etc. Early projects included the TimesMachine, etc. SanDisk: Sandisk uses S3 as the cloud-based storage mechanism to backup and share data from their flash drive products. NASDAQ: NASDAQ uses S3 to store and delivery their ticker symbol data for the NASDAQ Market Replay application. ESPN: ESPN uses EC2 and S3 to host several of their social networking and mobile properties. Intuit: Intuit used SOASTA’s CloudTest service to run load testing on their tax software, utilizing 2200 EC2 cores. They also host some applications one EC2 during tax season, including Intuit TaxCaster. Netflix: Netflix is using AWS for a variety of mission critical applications and services, and will continue to look for ways to leverage the Amazon cloud to service their customers. Autodesk: Autodesk hosts several applications on EC2, including Autodesk Seek. Autodesk Seek is the online source for architects and building engineers to search and download manufacturer design information (i.e., reusable CAD models that can be dropped directly into design projects) Pfizer: Pfizer has done antibody docking for drug design on EC2. They leveraged up to 500 c1.mediums at a time to do the modeling. New York Life has created a financial planning application. This application will help their employees do 'what-if' scenarios for their customers. It will look at things like income, debt, expenses, etc, and come up with a customized plan.
