Assignment 2 called for creating a Mobile App for a non-existing company called Elle's Supermarket. The objective of this assignment is to make the app attractive to men, the younger market, to promote fresh food, and to create an engaging promo that will promote loyalty.

1. Mobile
Applica,on
Design
Flow
Document
APPLICATION
NAME:
Elle's
myGrocery
App
APPLICATION
CATEGORY:
Mobile
U,lity
(Lifestyle-­‐Shopping)
App
SUPPORTED
HANDSETS:
iPhone,
Android,
and
BlackBerry
APPLICATION
OVERVIEW:
Elle's
Supermarket
shoppers
will
be
informed
about
the
App
and
how
they
can
take
advantage
of
deals
that
can
only
be
found
by
using
this
program.
ANNEX
1
APPLICATION
NAME:
Elle's
myGrocery
App
TARGET
HANDSETS:
iPhone,
Android,
and
BlackBerry
OBJECTIVE
OF
THE
MOBILE
APPLICATION:
Elle's
Supermarket
currently
has
eleven
supermarket
stores
located
in
posh
communi,es
in
Metro
Manila.
Their
current
customer
base
come
from
affluent,
A
and
B
market,
mostly
females
aged
30
-­‐
55
who
shop
for
their
household.
The
store
carries
a
product
mix
of
more
premium
and
important
products,
organic
fruits
and
vegetables,
farm-­‐fresh
produce
like
meats,
seafood,
poultry,
and
crops
of
many
kinds,
and
a
wide
selec,on
of
wines
and
other
premium
alcoholic
beverages.
Elle's
myGrocery
App
aims
to
raise
awareness
for
its
new
fresh
food
offerings,
promote
a
healthy
lifestyle,
promote
customer
loyalty,
and
increase
male
shoppers
and
younger
audiences
who
is
not
the
store's
frequent
visitor.
The
company's
execu,ves
ini,ally
think
that
the
app
can
inform
users
of
their
featured
diet
plans.
Ingredients
for
these
diet
plans
are
available
in
Elle's
Supermarket
Chain.
The
app
will
help
them
come
up
with
a
grocery
shopping
list
based
on
the
diet
plans
that
they
choose.
Mom's
will
encourage
buying
fresh
fruits
and
veggies.
Such
messaging
around
fresh
foods
can
be
easily
relevant
at
this
,me
year,
when
consumers
are
thinking
more
about
salads
and
grilling.
The
task
of
the
marke,ng
is
to
screen
all
these
sugges,ons,
come
up
with
new
ideas,
and
put
it
together
into
a
mobile
applica,on
that
meets
these
objec,ves.
MMOG
Assignment
2_A,enza
3/26/12
1
Kristoffer
C.
A,enza

2. Applica,on
Flowchart
Main
Secondary
Op,ons
Process
Menu
Ac,on
Pick
Up
Today’s
Register
Deals
Choose
(Opt-­‐In)
Check
Out
Paypal
Deliver
Categories
Check
out
Register
Paypal
Deliver!
Grocery
Delivery
Favorites
Check
out
Register
Paypal
Deliver
Pick
Up
Budget
Calc
Meal
Menu
Check
Out
Paypal
Deliver
Meal
Splash
Page
Calculator
Pick
Up
Calorie
Calc
Meal
Menu
Check
Out
Paypal
Deliver
Seafood
Our
Store
Appe,zers
Poultry
Recipes
and
Meals
Category
Entrée
Category
Beef
Desserts
Secondary
Menu
Pork
Store
Store
Locator
Engage
GPS
Loca,on
Contact
Info
Blog
Password
Profile
User
Profile
Menu
Delivery
Address
MMOG
Assignment
2_A,enza
3/26/12
2
Kristoffer
C.
A,enza

3. Main
Page
Step:
The
applica,on
opens
with
three
choices
for
its
menu:
Today’s
Deals,
Delivery,
and
Meal
Calculator
(Registra,on
is
an
Opt
In
process
found
in
features
that
the
App
will
offer)
Main
Menu
• oday's
Deals
T
• rocery
Delivery
G
• eal
Calculator
M
Secondary
Menu
Our
Store
Recipes
and
Meals
Store
Locator
Blog
User
Profile
MMOG
Assignment
2_A,enza
3/26/12
3
Kristoffer
C.
A,enza

4. Today’s
Deals
Offer
Today’s
deal
will
give
shopper
the
op,on
to
opt
in
for
the
deal
and
because
they’re
an
exclusive
App-­‐
user,
he/she
can
reserve
one
kilo
of
the
beef
offered.
If
this
was
the
op,on
then
the
user
is
required
to
put
in
personal
details
that
can
help
finalize
the
deal.
User
can
opt
in
to
use
Paypal
to
pay
for
their
reserved
meat.
MMOG
Assignment
2_A,enza
3/26/12
4
Kristoffer
C.
A,enza

5. Meal
Calculator
Today’s
deal
will
give
shopper
the
op,on
to
opt
in
for
the
deal
and
because
they’re
an
exclusive
App-­‐
user,
he/she
can
reserve
one
kilo
of
the
beef
offered.
If
this
was
the
op,on
then
the
user
is
required
to
put
in
personal
details
that
can
help
finalize
the
deal.
User
can
opt
in
to
use
Paypal
to
pay
for
their
reserved
meat.
MMOG
Assignment
2_A,enza
3/26/12
5
Kristoffer
C.
A,enza

6. Male
Market
Targeted
Promo
Effort
Aside
from
Beers,
the
promo
will
also
introduce
promo
that
the
male
target
market
is
interested
in:
• Liquor
• Barbecue
Meat
• Deodorants
• Contracep,ves
• More
beers
Studies
show,
though,
that
men,
unlike
women,
would
rather
shop
online.
This
means
that
Elle’s
can
offer
fresh
produce
too
and
other
items
that
their
spouse
would
probably
ask
them
to
buy
for
the
house.
MMOG
Assignment
2_A,enza
3/26/12
6
Kristoffer
C.
A,enza

7. Get
the
Elle’s
myGrocery
App
today!
Thank you!
MMOG
Assignment
2_A,enza
3/26/12
7
Kristoffer
C.
A,enza