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With Our Powers Combined: 
Social Media & Communications 
Ma’ayan Plaut | @plautmaayan 
Oberlin College | Manager, Social Strategy & Projects 
10.17.14 | #hewebcrowd
We’re all… #hewebcrowd 
• Students 
• Communicators 
• Entrepreneurs 
• Human
Make your own job #hewebcrowd 
You’re already doing it.
Making a Ma’ayan #hewebcrowd 
A case study in 
communicating 
through social 
media
1988-2000 
#hewebcrowd 
Oh so blissfully 
unaware of what’s 
to come.
2001-2002 
#hewebcrowd 
13: Hotmail, 
MSN Chat
2001-2002 #hewebcrowd 
14: Yahoo
2001-2002 
#hewebcrowd 
I wanted to talk to people.
2002-2006 #hewebcrowd 
15: AOL Instant 
Messenger
2002-2006 
#hewebcrowd 
16: Forums, 
Livejournal
2002-2006 #hewebcrowd 
17: Myspace, 
Facebook
2002-2006 
#hewebcrowd 
18: Blogging, 
social media
2002-2006 
#hewebcrowd 
Exploring creative interests & 
maintaining close connections
2006-2010 
#hewebcrowd 
18: Personal photo 
a day college blog
2006-2010 
#hewebcrowd 
19: Photography 
becomes a job
2006-2010 
#hewebcrowd 
20: Twitter, 
professional blogger
2006-2010 #hewebcrowd 
21: Job!!
2006-2010 
#hewebcrowd 
Social media is no longer just 
personal, but professional 
development.
2010-2014 #hewebcrowd 
22: Fellowship 
fumblings
2010-2014 #hewebcrowd 
23: Viral?!
2010-2014 #hewebcrowd 
24: Overwhelmed, 
overextended, 
oversharing
2010-2014 #hewebcrowd 
25: Focus, integration, 
goal-driven projects
2010-2014 #hewebcrowd 
26: Guided by social
Guided by social #hewebcrowd
Social content #hewebcrowd
Listening #hewebcrowd
Just do it #hewebcrowd
2010-2014 
Communication is bettered 
with an eye toward social 
media and a greater emphasis 
on DOING with purpose.
So I’m here. 
#hewebcrowd 
• Committed to stories. 
• Committed to trying new things. 
• Committed to sharing.
Your to-do list 
• Be a good human. 
• Learn for life. 
• Claim your space. 
• Consume and create. 
#hewebcrowd
Be a good human #hewebcrowd
Be a good human #hewebcrowd 
Find at least one person at this 
conference who does different things 
from you. Ask them why it’s exciting 
and why they love to do it.
Learn for life #hewebcrowd
Learn for life #hewebcrowd 
Schedule a conversation with your 
career center and/or a professor, 
advisor, or employer to discuss 
applicable job skills.
Claim your space #hewebcrowd
Claim your space #hewebcrowd
Claim your space #hewebcrowd
Claim your space #hewebcrowd
Claim your space #hewebcrowd
Claim your space #hewebcrowd 
Gain an online foothold. Commit 
to occupy at least one digital space 
relevant to your pursuits.
Consume and create #hewebcrowd
Consume and create #hewebcrowd 
Find at least one of us speakers (in 
person or on Twitter) and ask for a 
book recommendation.
Remember the story #hewebcrowd
The web is young 
#hewebcrowd 
Make it good, friends.
Questions? #hewebcrowd 
maayan.plaut@oberlin.edu @plautmaayan

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