1. Maalaimalar taps mobile segment with apps
The newspaper has already launched iPad and iPhone apps, while Android
and Blackberry versions will be launched soon
Maalaimalar, the Tamil evening newspaper published by Malar Publications, has entered the
mobile segment with the launch of its application in the Apple iTunes Store. The free application
is available for users of iPhone, iPad and iPad Touch. The publication has also announced its
plans to launch apps for Android and Blackberry platforms shortly.
Malar Publications’ digital initiatives are looked after by Hello FM marketing and IT team.
Speaking about this new initiative, Rajeev Nambiar, President and chief executive officer, Hello
FM said, “These digital initiatives are part of the Group’s brand building exercise with a mission
to stay connected with the growing Tamil diaspora, apart from making it more convenient for its
affluent readers on the move.”
There is no subscription fee for access to content as of now. The application offers standard
features allowing readers to access stories classified under different sections.
“At this point of digitalization, revenues are no the key driver, though there is a decent
monetization window. However, the prime objective of this initiative is to spread brand’s
bandwidth,” he further said when asked about the revenue model of the application.
The publication is also planning to have an epaper version of the newspaper on the application
for aiding easy download and convenient reading.
For more information visit us at,
http://www.maalaimalar.com