Chaiwalla & Co is Malaysia's first container cafe located in Kuala Lumpur that was inspired by emergency housing made from shipping containers. It uses recycled materials and focuses on high quality tea. Coffea Coffee is a Korean coffee chain with over 60 outlets in South Korea and 4 in Malaysia that was started by two coffee lovers who traveled to Korea. Both cafes offer affordable drinks and pastries below RM13 but Chaiwalla has a more relaxed vintage atmosphere in its converted shipping container while Coffea Coffee has a more professional coffee shop feel.

2. CHAIWALLA & CO
NAZRUL HAKIM PUTRA
JOHOR BHARU
2012
FIRST OUTLET IN KUALA LUMPUR!!!
(THE CURVE)
YEAR 2013
THE NAME CHAIWALLA COMES FROM
CHAI
WALLA
TEA
BOY

4. INSPIRATION
NAZRUL HAKIM PUTRA
TRAVELS AROUND THE WORLD
2011 JAPAN
EARTHQUAKE
EMERGENCY HOUSES
MADE FROM CONTAINERS

5. • According to the manager, Chaiwalla was inspired by Chatime installments As well
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6. WHAT MAKES
CHAIWALLA SO
DIFFERENT AMONG THE
WHAT MAKES CHAIWALLA DIFFERENT?
REST?

7. THE CAFÉ IS MADE FROM A RECYCLED CONTAINER
The interior, cabinets and chairs are all made by pine wood
Pine wood, because its cheaper, softer and easier on the eyes
The ceiling is decorated using chipped wood, to give it a
More vintage look.

8. SPECIALITY
THE CAFÉ HAS A TWO STORY COMPARTMENT, VIA A BUILT IN
LADDER, THE UPPER COMPARTMENT IS CURRENTLY IN RENOVATION

9. All the ingredients and spices are grown locally
at Johor and transported on a regular basis, to
the container
THE CAFÉ’S MAIN FOCUS IS TO CREATE
AN EXCEPTIONALLY GOOD TEA, RATHER
THAN focusing on only COFFEE

10. ALL THE UTENSILS AND MATERIALS IN THE CONTAINER
ARE PROVIDED BY THE OWNER HIMSELF
Mainly because it’s a young business

11. Customers
of
chaiwalla
can
choose a wide
variety of beverage
base of tea, milk
tea, coffee or fresh
milk, add flavors
(caramel,
winter
melon, vanilla &
more) & fillings
(including
basil
seeds & nata de
coco), plus select a
sweetness
level
according to their
liking.

12. PRICINGS
THE DRINKS AT CHAIWALLA ARE
FAIRLY CHEAP, WE ORDERED AN ICE
CREAM CHOCOLATE BROWNIE AND
A VIATNAMESE COFFEE, WHICH
ONLY COST RM 7 FOR THE COFFEE
AND 5 FOR THE BROWNIE. ALL
DRINKS AND PASTRY ITEMS ARE
PRICED FAIRLY BETWEEN RM 5 TO
RM 10.

13. CHALLENGES
TRANSPORTING THE CONTAINER, FROM
JOHOR, AND ITS INSTALLMENT at the curve
GETTING LICENSE FROM MBPJ
WEIGHT LIMITATION IN THE AREA OF
INSTALLATION
ACCEPTANCE OF THE COMMUNITY, AND
EXPOSING THE BRAND NAME

14. COMPETITORS

15. A Starbucks branch is located right in front of the chaiwalla
installment, although it is technically a competitor for their
brand, they think of it as a crowd-bringer or as a mean for
coffee lovers to find their existence

16. FUTURE PLANS
EXTEND THEIR BRANCH THROUGHOUT THE KLANG VALLEY
Produce a well known internationally famous coffee and tea brand

17. COFFEA COFFEE
Malaysian outlets of coffea coffee area are at Bangsar, SS15 Subang Jaya, Sunway Pyramid & The Curve

18. rior decoration of the shop is tastefully done
quite luxe – textured walls, quaint beautifully
ted furniture and so forth. Pine wood
nishings and bricks are used for
oration, with a lot of ceiling lights. There’s
n a small alfresco area for those who want to
sfy their nicotine addiction with some coffee.

19. BACKGROUND
-
-
Mr. Timothy is the Founder of Coffea Coffee
It was started by 2 Malaysians who were a DJ and a
businessman, had a love for coffee and travelled all the way
to korea due to their knowledge of Mr. Timothy
There are more than 60 outlets in South Korea, 4 outlets in
malaysia, first one opened in dec 2012

20. The coffee beans and
ingredients are all imported
from South Korea.
The countries such as
Kenya, Mala, Costa Rica & Brazil
also provides the import coffee
beans originated from the South
Korea.

21. There are two different beans to choose from.
“Maestro” for those who like strong full-bodied
blend, or “Madonna” for those who prefer it
aromatic with slight acidity. You can also find a
selection of cakes, scones, bagel, sandwich, and
other light foods.

22. Drinks and coffee are priced at below RM 10 to RM 13, and
cakes and pastry items at around RM 10-12

23. ‘Coffea Coffee’ faces the big
competitors in Malaysia, mainly
international brands who have their
outlets locally.
For example, one of their branch at
‘The Curve’ faces several Coffee Shops
around the area. Thus, this increases
the competition among them to be the
best.
Each of the competitors are producing
healthy coffee with the quality
ingredients.
The own specialties give the best in the
market among the other competitors.

24. ‘Coffea Coffee’ ensure s the quality of their coffee drink production consistently to be the
best among others.
The Machines used for the coffee making are also wisely chosen and all of them are
imported in order to make sure the quality standard is maintain at the best.

25. ‘Coffea Coffee’ promote through Internet, Medias, Newspapers and more.
The Brand is already well known amongst the coffee lovers all over the world.

26. THE MAIN GOAL IS TO EXPAND THEIR OUTLETS IN 2014 AND MAKE
THEIR BRAND STAND OUT AMONG OTHER COMPETITORS

27. CHAIWALLA
COFFEA COFFEE
BACKGROUND
And INSPIRATION
Inspiration from emergency container
houses, by owner who was a former
seafarer
Two coffee lovers from Malaysia who
travelled to Korea in hopes of making
their coffee-shop dream a reality
ORIGIN
JOHOR, on December 25th 2013
SOUTH KOREA. Malaysian first outlet
opened in December 2012
SUPPLIERS
ALL coffee, furniture's and materials
are transported from Johor
Coffee beans and machines are
imported from Korea
AMBIANCE
A very ‘vintage’ , new and relaxing feel
A more professional coffee-shop mood,
more lightings and settings
ARCHITECTURE
Real cargo container, Pine wood
furnishings, interior floors, chipped
wood ceiling
textured walls, quaint beautifully
crafted furniture

28. CHAIWALLA
COFFEA COFFEE
COMPETITION
“Competitors are not seen as rivals
since we are a baby company” manager
Starbucks, coffee bean
FUTURE PLANS
Expand their outlets in klang valley
Maintain their reputation among
international competitors
PRICINGS
Drinks are priced below RM 8 and
cakes and pastry food items around RM
5-7
Drinks are priced at below RM 10 to
RM 13, and cakes at around RM 10-12
OPENING HOURS
9:00 am to 10:00 pm
7 :00am to 3:00 pm

29. CONCLUSION
CHAIWALLA comes off as a more
Ideal coffee shop for this Instagram
age, Chaiwalla & Co is Klang Valley's first
"container cafe” - an eye-catching
construct of converted cargo
containers, plopped into The Curve &
unwrapped for the betterment of local
coffee. The food is cheap and extremely
delicious. Although coffea coffeu has the
advantage of more service
hours, chaiwalla seems more fitting to
spend the evening enjoying a warm cup
of coffee.

30. REFERENCE
TAJUL. (2014) Interviewed by DANAR JOVIAN at the curve, Selangor on 12th January 2014
Sean (december 27, 2013). eat drink kl. [ONLINE] Available at:
http://eatdrinkkl.blogspot.com/2013/12/chaiwalla-co-container-cafe-curve.html. [Last Accessed 15 august
2014].