Martin Gude discusses the importance of asking questions when doing user experience design and research. He advocates being curious, observing, collecting information, and asking why, what, how, who, when and where questions to understand users and environments. Gude emphasizes embracing other perspectives, building empathy, exposing assumptions, and using why questions at every stage to distill essence and solve problems.
11. REMEMBER.
EMBRACE
HOW
OTHER
PEOPLE
SEE
THE
WORLD.
BUILD
ON
EMPATHY
AND
COMPASSION.
LEAVE
YOUR
WORLDVIEW
AT
THE
DOOR.
CREATE
A
CONVERSATION.
ASK
EXPLODING
QUESTIONS
IN
ORDER
TO
LEAD
TO
A
FLOW
STATE.
DIG
UNDER
THE
SURFACE.
AT
SOME
POINT
YOU
GET
YOUR
INSIGHTS.
BUT
YOU
NEVER
KNOW
WHEN.
DON‘T
SACRIFICE
YOUR
CONNECTION
WITH
YOUR
INTERVIEWEE
WITH
DOCUMENTATION.
h9ps://secure.flickr.com/photos/susiepie/58339356/
12. THE
POWER
OF
‚WHY?‘
EXPOSES
THE
HABBITS.
REVEALS
THE
ABSURDITY
OF
‚BECAUSE
I
SAID
SO‘.
HELPS
TO
DISTILL
THE
ESSENCE
OF
THE
PROJECT.
h9ps://secure.flickr.com/photos/drachmann/327122302/
13. USE
THE
POWER
OF
‚WHY?‘
AT
EVERY
STAGE.
GO
FIX
THIS
WORLD‘S
PROBLEMS.
AND:
REMEMBER
TO
ALWAYS
QUESTION
THE
ASK.
h9ps://secure.flickr.com/photos/14829735@N00/202872717/
14. FURTHER
READING.
BILL
DEROUCHEY:
THE
POWER
OF
WHY
hRp://slideshare.net/billder/power-‐of-‐why
STEVE
PORTIGAL:
INTERVIEWING
USERS
hRp://rosenfeldmedia.com/books/interviewing-‐users
SIMON
SINEK:
START
WITH
WHY
hRp:///www.startwithwhy.com
h9ps://secure.flickr.com/photos/38605609@N02/6816671657