Colleges and universities need to consider how best to distribute marketing dollars across print and web platforms. This presentation covers using print and web together to replace or reduce print costs, repurposing web content for print, and using in-house resources. Also covered: examples of emotional, compelling print that best demonstrate how to use this medium in the age of the web. Presented by Doug Gapinski, mStoner, at Eduweb 2009.

1. D.I.Y. Smart:
Using the web and
print to streamline
and save
mStoner

2. Hello, eduweb!
mStoner

4. Steal this idea...
mStoner

5. Be proactive
about budgeting...
mStoner

6. Save when you can
so you can spend
when you want.
mStoner

11. Choosing a
main channel.
mStoner

12. Why web?
mStoner

16. Fewer ongoing costs
Updatable content
Search engines
mStoner

17. Easy sharable
Green-friendly
Metrics / analytics
mStoner

18. Why print?
mStoner

24. Better for bandwidth
Guaranteed visibility
Sequential control
mStoner

25. No browser issues
Better photo fidelity
Tactile appeal
mStoner

26. Why both?
mStoner

29. Reduced print costs
Appeal of both
Web metrics > print
2x the engagement
mStoner

30. Webify:
streamline and save.
mStoner

31. Divide & conquer.
mStoner

33. Remix the songs
you’ve already
written.
mStoner

35. Content is
(still) king...
mStoner

37. Context is
the new black.
mStoner

39. Make full use
of free resources.
mStoner

45. Use more affordable
resources.
mStoner

48. Wordpress
Expression Engine
Movable Type
Textpattern
mStoner

49. Print smarter:
streamline and save
mStoner

50. Keep it tactile.
mStoner

55. Make content
parallel track.
mStoner

57. Downgrade your
category.
mStoner

58. N’est pas un velocipede.

59. Lower the page
count in favor
of web drivers.
mStoner

61. Be selective.
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63. Collaborate.
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65. Steal these ideas.
clients.mstoner.com/eduweb
mStoner

66. mStoner photo credit: psd on flickr