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Pharma - Mobile Learning through mGyan
1. mGyan The Pharma Story
Once upon a time, there were
books and other such things.
Now all you need is a
PHONE
Learn On The Go
mGyan’s revolution of learning empowerment
2. mGyan The Pharma Story
ABC Pharma is an Integrated Global Pharmaceutical Company,
manufacturing & marketing generic formulations.
It has wholly-owned subsidiaries across all continents, with
offices in 16 countries and 3rd party distribution in 23 countries.
ABC has a 4000+ marketing & sales force, globally.
85% of ABC employees receive some sort of org. training.
On an average, an employee receives 3 days of training annually.
The following slides show how employee learning has been successfully reinforced by
the mobile learning initiative adopted by ABC.
This is a sample illustrative case study on applications of mobile learning in a Pharma company
3. mGyan The Employees
Rahul is a new joinee at ABC Pharma.
He will be joining the Sales function.
Rahul’s job will require him to meet physicians, promote
products and manage relationships.
Rahul
Sunitha is the Learning Manager at ABC Pharma
She is responsible for managing the Learning needs of all
employees.
Sunitha
4. mGyan Learning Opportunities
Has defined a customized learning plan for Rahul.
The learning plan will ensure that the following specific needs are
addressed
1) Employee Orientation (Mandatory - Common)
Sunitha 2) Selling Skills (Mandatory - Job Specific)
3) Soft Skills (Optional - Common)
4) cGMP – Basics (Optional - Fast Track)
5. mGyan Employee Orientation
Hi Rahul, Welcome to ABC Pharma.
My job is to help you be empowered with all the learning
that you need to do your job to the best you can.
First up, you will go through the employee induction
Sunitha program.
Rahul Attends the employee induction program.
He gets a SMS from ABC – HR that a welcome app is available for
download on his mobile phone. .
He downloads the app called mGyan on his mobile phone.
He sees that there is a new material called “New Joinees that is
New Joinees”
available on the app.
8. mGyan Selling Skills
Hi Rahul !
As part of your job orientation, you will have to attend a
one day workshop on Selling Skills.
This will help you understand the nuances of selling and
Sunitha marketing to physicians.
Rahul Attends the Selling Skills workshop.
He gets a SMS from ABC – HR that a summary of the workshop is
available on the mGyan application.
He opens the app on his phone and sees that the new material
called “Pharma Sales is available on the app.
Pharma Sales”
9. mGyan Learn on Mobile – Selling Skills
Job Aids
10. mGyan Learn on Mobile – Selling Skills
Flip Cards
12. mGyan Soft Skills
Hi Rahul !
Your manager has identified that you need a booster to
improve your soft skills.
We have a program on Soft skills for improved customer
Sunitha orientation that will help your manage your relationships.
Rahul Attends the Soft Skills program.
He gets a SMS from ABC – HR that a summary of the program is
available on the mGyan application.
He opens the app on his phone and sees that the new material
called “Soft Skills is available on the app.
Soft Skills”
13. mGyan Learn on Mobile – Soft Skills
Job Aids
14. mGyan Learn on Mobile – Soft Skills
Flip Cards
15. mGyan cGMP – Basics
Hi Rahul !
You have been identified for a Fast Track career path. For
that, we will provide you cross functional exposure.
We have a program on cGMP – Basics that will help you
Sunitha understand the standards of product manufacturing.
Rahul Attends the cGMP – Basics program.
He gets a SMS from ABC – HR that a summary of the program is
available on the mGyan application.
He opens the app on his phone and sees that the new material
called “cGMP is available on the app.
cGMP”
cGMP
16. mGyan Learn on Mobile – cGMP Basics
Job Aids
17. mGyan Learn on Mobile – cGMP Basics
Flip Cards
18. mGyan An empowered organization
With mGyan, learning is a continuous process for Rahul.
He can utilize the spare moments of the day - while travelling or
waiting outside a Physician’s chamber – to learn on the Go.
mGyan helps him revise and recall the key learning points of the
various training programs, be it –
Rahul 1) Product Benefits
2) How to sell to Physicians
3) cGMP
and more …….
With mGyan, Sunitha has a powerful enabler to help employees
remember, update & verify while constantly applying to internalize
the learning & convert it into knowledge and skill.
Thus, mGyan helps Sunitha achieve better ROI for organizational
development programs.
Sunitha
19. mGyan The mGyan Promise
We help you know where to find what you need to know.
We help you be always updated.
We help you learn anytime, anywhere.
We help you be always empowered
21. mGyan So What is mGyan ??
G
A platform to author, deliver & monitor
learning on mobile.
Author Deliver Measure
The mGyan Platform
Enabling Learning on the Go.
22. mGyan How will it WORK!!!
Author
As easy as using MS Word. Type text, insert images, format style etc.
Create study guides, flip cards, surveys, polls, quiz, etc.
Author & preview on any handset.
Deliver
Author once, distribute everywhere.
Notify learners instantaneously through SMS/eMail.
Learner accesses content on one mobile application that is updated.
Measure
Gather learning usage data directly from the handset.
Analyze survey results, quiz responses etc .
Insightful analysis – most popular, least accessed & other performance
management reports.