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mGyan                           The Pharma Story

                              Once upon a time, there were
                              books and other such things.

                                        Now all you need is a
                                                  PHONE

Learn On The Go
mGyan’s revolution of learning empowerment
mGyan                                                 The Pharma Story
 ABC Pharma is an Integrated Global Pharmaceutical Company,
 manufacturing & marketing generic formulations.

 It has wholly-owned subsidiaries across all continents, with
 offices in 16 countries and 3rd party distribution in 23 countries.

 ABC has a 4000+ marketing & sales force, globally.


 85% of ABC employees receive some sort of org. training.

 On an average, an employee receives 3 days of training annually.

 The following slides show how employee learning has been successfully reinforced by
 the mobile learning initiative adopted by ABC.



This is a sample illustrative case study on applications of mobile learning in a Pharma company
mGyan                                         The Employees

          Rahul is a new joinee at ABC Pharma.

          He will be joining the Sales function.

          Rahul’s job will require him to meet physicians, promote
          products and manage relationships.

 Rahul


          Sunitha is the Learning Manager at ABC Pharma

          She is responsible for managing the Learning needs of all
          employees.


Sunitha
mGyan                         Learning Opportunities
          Has defined a customized learning plan for Rahul.

          The learning plan will ensure that the following specific needs are
          addressed

          1) Employee Orientation (Mandatory - Common)

Sunitha   2) Selling Skills (Mandatory - Job Specific)

          3) Soft Skills (Optional - Common)

          4) cGMP – Basics (Optional - Fast Track)
mGyan                           Employee Orientation
                 Hi Rahul, Welcome to ABC Pharma.

                My job is to help you be empowered with all the learning
                that you need to do your job to the best you can.

                 First up, you will go through the employee induction
Sunitha          program.




Rahul     Attends the employee induction program.

          He gets a SMS from ABC – HR that a welcome app is available for
          download on his mobile phone. .

          He downloads the app called mGyan on his mobile phone.
          He sees that there is a new material called “New Joinees that is
                                                       New Joinees”
          available on the app.
mGyan   Learn on Mobile – New Joinees




            Job Aids
mGyan   Learn on Mobile – New Joinees




            Job Aids
mGyan                                                  Selling Skills
                 Hi Rahul !

                 As part of your job orientation, you will have to attend a
                 one day workshop on Selling Skills.

                 This will help you understand the nuances of selling and
Sunitha          marketing to physicians.




Rahul     Attends the Selling Skills workshop.

          He gets a SMS from ABC – HR that a summary of the workshop is
          available on the mGyan application.

          He opens the app on his phone and sees that the new material
          called “Pharma Sales is available on the app.
                  Pharma Sales”
mGyan     Learn on Mobile – Selling Skills




        Job Aids
mGyan      Learn on Mobile – Selling Skills




        Flip Cards
mGyan   Learn on Mobile – Selling Skills




        Quiz
mGyan                                                      Soft Skills
                 Hi Rahul !

                 Your manager has identified that you need a booster to
                 improve your soft skills.

                 We have a program on Soft skills for improved customer
Sunitha          orientation that will help your manage your relationships.




Rahul     Attends the Soft Skills program.

          He gets a SMS from ABC – HR that a summary of the program is
          available on the mGyan application.

          He opens the app on his phone and sees that the new material
          called “Soft Skills is available on the app.
                  Soft Skills”
mGyan       Learn on Mobile – Soft Skills




        Job Aids
mGyan        Learn on Mobile – Soft Skills




        Flip Cards
mGyan                                           cGMP – Basics
                 Hi Rahul !

                You have been identified for a Fast Track career path. For
                that, we will provide you cross functional exposure.

                 We have a program on cGMP – Basics that will help you
Sunitha          understand the standards of product manufacturing.




Rahul     Attends the cGMP – Basics program.

          He gets a SMS from ABC – HR that a summary of the program is
          available on the mGyan application.

          He opens the app on his phone and sees that the new material
          called “cGMP is available on the app.
                  cGMP”
                  cGMP
mGyan     Learn on Mobile – cGMP Basics




        Job Aids
mGyan     Learn on Mobile – cGMP Basics




        Flip Cards
mGyan                    An empowered organization
          With mGyan, learning is a continuous process for Rahul.

          He can utilize the spare moments of the day - while travelling or
          waiting outside a Physician’s chamber – to learn on the Go.

          mGyan helps him revise and recall the key learning points of the
          various training programs, be it –
Rahul     1) Product Benefits
          2) How to sell to Physicians
          3) cGMP
                                                          and more …….


          With mGyan, Sunitha has a powerful enabler to help employees
          remember, update & verify while constantly applying to internalize
          the learning & convert it into knowledge and skill.

          Thus, mGyan helps Sunitha achieve better ROI for organizational
          development programs.
Sunitha
mGyan                        The mGyan Promise
  We help you know where to find what you need to know.

             We help you be always updated.

          We help you learn anytime, anywhere.




  We help you be always empowered
Introducing

mGyan
Understanding the
   HOWs
mGyan               So What is mGyan ??
                                G

A platform to author, deliver & monitor
          learning on mobile.

  Author         Deliver         Measure
            The mGyan Platform




       Enabling Learning on the Go.
mGyan                                     How will it WORK!!!
                     Author
                As easy as using MS Word. Type text, insert images, format style etc.
                Create study guides, flip cards, surveys, polls, quiz, etc.
                Author & preview on any handset.



     Deliver
Author once, distribute everywhere.
Notify learners instantaneously through SMS/eMail.
Learner accesses content on one mobile application that is updated.



                    Measure
                Gather learning usage data directly from the handset.
                Analyze survey results, quiz responses etc .
                Insightful analysis – most popular, least accessed & other performance
                management reports.
mGyan                   Sneak Peeks!!!




        Web Interface
mGyan                   Sneak Peeks!!!




        Authoring Interface
mGyan                    Sneak Peeks!!!




        Mobile Application
          Login & Menu
mGyan                   Sneak Peeks!!!




        Mobile Application
        Study Guides & Quiz
mGyan                 Guess what this is !!!




    The growing band of followers joining
  mGyan’s revolution of learning empowerment

    Come, Let’s Learn on the Go !!!
mGyan
A TuneSpray Production
    gomobile@tunespray.com

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Pharma - Mobile Learning through mGyan

  • 1. mGyan The Pharma Story Once upon a time, there were books and other such things. Now all you need is a PHONE Learn On The Go mGyan’s revolution of learning empowerment
  • 2. mGyan The Pharma Story ABC Pharma is an Integrated Global Pharmaceutical Company, manufacturing & marketing generic formulations. It has wholly-owned subsidiaries across all continents, with offices in 16 countries and 3rd party distribution in 23 countries. ABC has a 4000+ marketing & sales force, globally. 85% of ABC employees receive some sort of org. training. On an average, an employee receives 3 days of training annually. The following slides show how employee learning has been successfully reinforced by the mobile learning initiative adopted by ABC. This is a sample illustrative case study on applications of mobile learning in a Pharma company
  • 3. mGyan The Employees Rahul is a new joinee at ABC Pharma. He will be joining the Sales function. Rahul’s job will require him to meet physicians, promote products and manage relationships. Rahul Sunitha is the Learning Manager at ABC Pharma She is responsible for managing the Learning needs of all employees. Sunitha
  • 4. mGyan Learning Opportunities Has defined a customized learning plan for Rahul. The learning plan will ensure that the following specific needs are addressed 1) Employee Orientation (Mandatory - Common) Sunitha 2) Selling Skills (Mandatory - Job Specific) 3) Soft Skills (Optional - Common) 4) cGMP – Basics (Optional - Fast Track)
  • 5. mGyan Employee Orientation Hi Rahul, Welcome to ABC Pharma. My job is to help you be empowered with all the learning that you need to do your job to the best you can. First up, you will go through the employee induction Sunitha program. Rahul Attends the employee induction program. He gets a SMS from ABC – HR that a welcome app is available for download on his mobile phone. . He downloads the app called mGyan on his mobile phone. He sees that there is a new material called “New Joinees that is New Joinees” available on the app.
  • 6. mGyan Learn on Mobile – New Joinees Job Aids
  • 7. mGyan Learn on Mobile – New Joinees Job Aids
  • 8. mGyan Selling Skills Hi Rahul ! As part of your job orientation, you will have to attend a one day workshop on Selling Skills. This will help you understand the nuances of selling and Sunitha marketing to physicians. Rahul Attends the Selling Skills workshop. He gets a SMS from ABC – HR that a summary of the workshop is available on the mGyan application. He opens the app on his phone and sees that the new material called “Pharma Sales is available on the app. Pharma Sales”
  • 9. mGyan Learn on Mobile – Selling Skills Job Aids
  • 10. mGyan Learn on Mobile – Selling Skills Flip Cards
  • 11. mGyan Learn on Mobile – Selling Skills Quiz
  • 12. mGyan Soft Skills Hi Rahul ! Your manager has identified that you need a booster to improve your soft skills. We have a program on Soft skills for improved customer Sunitha orientation that will help your manage your relationships. Rahul Attends the Soft Skills program. He gets a SMS from ABC – HR that a summary of the program is available on the mGyan application. He opens the app on his phone and sees that the new material called “Soft Skills is available on the app. Soft Skills”
  • 13. mGyan Learn on Mobile – Soft Skills Job Aids
  • 14. mGyan Learn on Mobile – Soft Skills Flip Cards
  • 15. mGyan cGMP – Basics Hi Rahul ! You have been identified for a Fast Track career path. For that, we will provide you cross functional exposure. We have a program on cGMP – Basics that will help you Sunitha understand the standards of product manufacturing. Rahul Attends the cGMP – Basics program. He gets a SMS from ABC – HR that a summary of the program is available on the mGyan application. He opens the app on his phone and sees that the new material called “cGMP is available on the app. cGMP” cGMP
  • 16. mGyan Learn on Mobile – cGMP Basics Job Aids
  • 17. mGyan Learn on Mobile – cGMP Basics Flip Cards
  • 18. mGyan An empowered organization With mGyan, learning is a continuous process for Rahul. He can utilize the spare moments of the day - while travelling or waiting outside a Physician’s chamber – to learn on the Go. mGyan helps him revise and recall the key learning points of the various training programs, be it – Rahul 1) Product Benefits 2) How to sell to Physicians 3) cGMP and more ……. With mGyan, Sunitha has a powerful enabler to help employees remember, update & verify while constantly applying to internalize the learning & convert it into knowledge and skill. Thus, mGyan helps Sunitha achieve better ROI for organizational development programs. Sunitha
  • 19. mGyan The mGyan Promise We help you know where to find what you need to know. We help you be always updated. We help you learn anytime, anywhere. We help you be always empowered
  • 21. mGyan So What is mGyan ?? G A platform to author, deliver & monitor learning on mobile. Author Deliver Measure The mGyan Platform Enabling Learning on the Go.
  • 22. mGyan How will it WORK!!! Author As easy as using MS Word. Type text, insert images, format style etc. Create study guides, flip cards, surveys, polls, quiz, etc. Author & preview on any handset. Deliver Author once, distribute everywhere. Notify learners instantaneously through SMS/eMail. Learner accesses content on one mobile application that is updated. Measure Gather learning usage data directly from the handset. Analyze survey results, quiz responses etc . Insightful analysis – most popular, least accessed & other performance management reports.
  • 23. mGyan Sneak Peeks!!! Web Interface
  • 24. mGyan Sneak Peeks!!! Authoring Interface
  • 25. mGyan Sneak Peeks!!! Mobile Application Login & Menu
  • 26. mGyan Sneak Peeks!!! Mobile Application Study Guides & Quiz
  • 27. mGyan Guess what this is !!! The growing band of followers joining mGyan’s revolution of learning empowerment Come, Let’s Learn on the Go !!!
  • 28. mGyan A TuneSpray Production gomobile@tunespray.com