Bama Jam Music and Arts Festival/Diageo Sponsorship Proposal
Marketing with sound load music.com
1. The market leader in providing physical solutions
for digital distribution
2. At SoundLoad Music we aim to provide advertisers with
the tools they need to put that powerful experience to
work for their brand.
It is a known fact that consumers have an
emotional and personal connection to their music.
3. Major brands are embracing the SoundLoad Music
marketing platform as a way to tap into the habits of an
audience and deepen their relationship with consumers,
4. SoundLoad Music integrates
physical products, digital delivery systems,
data collection, and music content
to deliver a branded promotion in the most
efficient way possible.
5. Our most popular product is the customized
SoundLoad card, a tool used to drive
consumers to a pre-determined destination
on the Internet.
BackFront
6. The SoundLoad redemption process collects
valuable user data that can help advertisers
build a consumer database for future
communication efforts.
7. Your standard database will include
(at the very least)*
The Email Address, Gender, City, State, and Country
from each person who downloads the media.
* we can develop a custom survey or questionnaire to collect
any further information
8. Campaign Ideas:
Exclusive Giveaways
Event and Brand Promotions
Gift-With-Purchase
Surveys and Sweepstakes
Perfect for attaching to packaged goods
Branded Hotel Key Cards
9. Our system is designed for brands looking to
provide value to the consumer, as well as to
the artist producing the material.
SoundLoad Music is also helping shape a new music
business model.
10. Artists and Labels can distribute all types of media through
their custom SoundLoad products
• A full length album (up to 30 MP3 tracks)
• A single (up to 3 MP3 tracks)
• Album artwork and credits (.pdf)
• Electronic Press Kits (ppt)
• High QualityVideo Content (MPEG4 files)
• Downloadable coupons that can be printed (.pdf)
• Ringtones
• Special offers, discounts, or promotional packages
• Codes to be accessed at other sites
• Wallpapers and other freebies
11. Use a SoundLoad Card to offer exclusive content
Interactive Concert Tickets
Find a company to sponsor your cards and share the data collected
Low-cost alternative to a CD
Distribute Live Show footage
Track your downloads through Street team distribution
Retail at your merch’ booth as a way to build your database of fans
Ideas for an artist’s SoundLoad Card Campaign:
12. With new ways to distribute your material popping up
everyday, you will now be able to order a set of random pin
numbers that can be printed on anything imaginable.
This is a great way to turn an ordinary promotional piece
into an interactive experience with your fans.
14. For our clients that are
interested in a branded
campaign, we understand
how critical it is to have a
web destination that is
just as dynamic as your
physical product.
That is why we are now
offering you the option to
create a customized
landing page.
15. SoundLoad Music is also pioneering a new way of
Reporting Sales to Nielsen SoundScan
Each PIN number is attached to the product's UPC code, which we
submit to Nielsen SoundScan by the Title Addition Sheet.
16. Each valid PIN number that is redeemed will add to the sales count
of that UPC Code.
At the end of each sales week, SoundLoad Music reports to Nielsen
SoundScan in a predetermined format.
17. Consumers will not be required to
sign up for an account on our site.
All MP3’s are D.R.M. Free
downloads.
Material is playable on any
computer, cell phone, or portable
music player, such as the iPod.
Additional Highlights
18. For more information visit our website at
www.soundloadmusic.com
or contact
Trey Wilson --Trey@soundloadmusic.com
Kelvin Seldon-- Kosha@soundloadmusic.com
Lauren Zelgewicz-- Lauren@soundlaodmusic.com