Murdo Wallace talks about Cloud Computing benefits and information security risks that need to be considered. Visit http://blog.lyris.com/ to accelerate your digital & email marketing campaigns.

1. 1
Lyris Connections Blog
Excerpts From Our Most Popular Posts
How to select if you should select on-premise or in the
cloud for email marketing?
By Murdo Wallace
In today’s digitally-connected world, email is critical to government agencies
and financial institutions, in order to stay in constant communication with your
audience and ensure important updates are delivered in a timely, and most
importantly, relevant manner.
Cloud computing offers potential benefits, including cost savings and improved
business outcomes. However, there are information security risks that need to
be carefully considered. Risks will vary depending on the sensitivity of the data
to be stored or processed, and implications of data breaches which can severely
impact operations.
Worldwide spending on public IT cloud services will reach $47.4 billion in 2013 and is expected to be more than $107
billion in 2017, according to a new forecast from International Data Corporation (IDC). Over the 2013–2017 forecast
period, public IT cloud services will have a compound annual growth rate (CAGR) of 23.5%, five times that of the IT
industry as a whole
0
20
2013 2017
40
60
80
100
120
$47.4
$107.2
Platform as a Service Software as a Service Infrastructure as a Service
Worldwide Public IT Cloud Services Spending
by Segment (in $ billion)

2. 2
Lyris Connections Blog
Excerpts From Our Most Popular Posts
Asia Pacific Cloud Market Forecast
• CAGR-Compounded Annual Growth Rate
• ASEAN includes Indonesia, Malaysia, Philippines, Singapore,Thailand and Vietnam
• *Source: Forrester Report “Sizing the cloud Markets”
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
These Five markets combined account for approximately
85% of the total FY*12 Asia Pacific cloud market size
Cloud Market Size USD Million
1,840
2,874
4,551
6,924
9,866
13,392
17,341
21,595
25,567
29,060
31,982
ASEAN
India
China
Australia
Japan
24.7%
25.8%
32.0%
19.8%
31.4%
(2012-2020)
CAGA
SaaS Market Forecast Across Asia Pacific
Asia Pacific SaaS Market Size USD MM ASEAN
India
China
Australia
Japan
19.7%
17.1%
12.1%
27.8%
34.6%
(2012-2020)
CAGA
1,279
1,850
2,637
3,678
4,989
6,540
8,338
10,401
12,452
14,515
16,405
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
In particular the Asia Pacific Region is expected to grow substantially whereby according to Forrester the Asia-Pacific
cloud computing market will grow from $6.9B in 2013 to $31.9B in 2020.

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About Lyris Inc:
Lyris (@Lyris ) is a leading global provider of digital marketing solutions that help companies engage with customers
in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-
driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver
measurable business value. Lyris’ high-performance, secure, and flexible digital marketing platforms improve
marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time digital
channel analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises offerings – Lyris HQ
and Lyris LM – combined with customer-focused services and support. More than 5,000 companies worldwide partner
with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, Web, and mobile
channels. Learn more at www.lyris.com.
While cloud computing offers potential benefits including cost savings and improved business outcomes for Australian
government agencies, there are information security risks that need to be carefully considered. For instance
• Is the data or functionality to be moved to the cloud business-critical?
• Does the vendor have a business continuity and disaster recovery plan?
• Will you be able to maintain an up-to-date backup copy of your data?
• Can you use your existing tools to monitor your use of the vendor’s services?
• Can you retain legal ownership of your data?
To find out more information about which solution is right for you, please contact one of our Lyris Digital Solutions
consultants or download our complimentary 50 Questions to Consider when Choosing between Cloud or
On-Premise Computing